Fashion Runway

FASHION RUNWAY - By Raveena Hargun

Do you know what a fashion runway is?

It is a fashion show event which is run by high fashion designers who showcase their clothing and accessories during Fashion week. All brands and designers want to sell their products and runway shows are a great way for them to get press coverage and increase brand awareness. Fashion week is normally held in four capital cities: London, Paris, Milan, and New York. Fashion week happens twice a year, the first one in February and the second one in September and kickstarts in New York, London, Milan and finally ends in Paris. Did you know that the fashion runway started in the 1860s when ‘Charles Fredrick used models instead of mannequins to present his creation in Paris. This explains how fashion parades started to spread to London and New York and how it has changed. It changed from World War two when the doors were open to the audience for the first time. In the 1960s the fashion runway started when Models started to walk down the stage and that was when they introduced lighting and sound.

Fashion designers include:

Coco Chanel, Stella McCartney, Tom ford and Donatella Versace. Men fashion designers include Prada, Fendi, Moschino, and Dolce and Gabbana.

Designs are very detailed and intricate. Versace uses chiffon bubble crepe and polyester and knit. Dolce and Gabbana use lace, tulle, chiffon, net, and billowing silhouettes are some of the fabrics that the designers use. They use these fabrics because they last longer and that is why some fabrics are expensive, hence designer clothes are also expensive. There are quite a few well-known celebrities that are runway models, for example, Kendall Jenner, Cara Delevingne, Romeo Beckham, and Harry styles. Runway models must have precise measurements, so they are able to fit the clothes that designers are going to be showing to their clients. Their measurements are usually no greater than 34 inches around the bust, 23 inches around the waist, and 34 inches around the hips. You need to be 5,4 tall to be a runway model. There are a number of boundaries for plussize runway models. However, they have more opportunities for catalogue and commercial models.

In addition to this, runway models have to walk a certain way because the designer’s products and accessories should catch people and the audience’s eyes and get them talking about the designer’s work and also tell other people about their work.

This image has very decorative detail with a nice slit which shows off the woman’s legs and beautiful figure. The way her posture as well will catch the audience or people’s attention will get them talking about the designer’s dress. What is the point of a fashion runway? This shows how people would look in different styles, with different designs. As already stated, this represents new clothes that are launched in the fashion marketing industry which gets people to buy the clothes and sometimes change their style and go with the trend Even though Fashion Runway is very popular, fashion designers show their style and identity, and personality. This is why fashion shows are key to most people. Designers sometimes can get celebrities or influencers to be brand ambassadors for the clothes. They give them discount codes to promote the show and clothes to their followers to keep the public and help them to get high profit.

For example, Kendall Jenners does Fashion runway for big designers and promotes them on her Instagram. This gets people talking because she shows the clothes in a very specific way that people identify with. She is very popular in fashion because Kendall loves fashion, which shows her identity and personality.

In men’s fashion, they love to look good in their jackets and shoes. An example is young,

Romeo Beckham. He is showing the younger generation a good representation.

w v WHAT IS A KARA IN THE SIKH COMMUNITY

By Raveena Hargun

What is Kara? Kara is a bracelet that is worn by the Sikh communities. It is a thin bracelet, you can get thicker ones as well, but the majority of them are thin and both men and women can wear either on one hand or sometimes both hands. This is one of the five Ks which was introduced by the tenth Sikh guru, Guru Gobind Singh Ji.

What does wearing Kara mean? Kara originated as protective ring to guard sword arm of the Khalsa warriors during the battle. However, in the earlier time it was used as a knuckle duster for hand-to-hand combat. Sikh community wear Kara with a belief to get connected with guru ji. It is believed that Punjabi Kara protects from danger but symbolises concealment and courtesy. Symbolically it is also associated with the concept of supreme power. It reminds people of living and working under the super divine power. This bracelet depicts the selfless nature of Sikh people. Moreover, it also depicts the permanent bonding of Sikhs with their community. While wearing a Kara, Sikhs promise to help people in a time of need and to support them Kara is mostly made of iron, but sometimes of steel. You can get the Kara in silver and gold, but majority of the people wear silver because that is what the colour of the Kara is. You can get engraving in on these as well for example your name in Punjabi. Men tend to wear a Punjabi Gold Kara which can be designed just for you to wear on the wedding day or special occasion so it can complement the outfits. Overall, the Kara means to protect Sikhs from danger and to have power also to guide them to be strong and being connected with Guru Ji and to happy life.

SIKHS HELPING THEIR LOCAL COMMUNITY

By Raveena Hargun

Sikh Swat (Sikh welfare awareness and team) are based in Reading and other parts of the UK they are a charity that helps support people and the homeless by serving them langer which is a service where the Sikh community help feed people who need it the most and help which is free. They help people across the world too.

The Sri Guru Singh Sabha gurdwara (Temple) in reading on Cumberland Road will help you get free food as well. All of the food in the gurdwara is always vegetarian due to religious reasons and guests must respect the rules. Although Sikhs are not required to be vegetarian, vegetarian meals must be served in the gurdwara (temple), this ensures anybody with dietary restrictions of their faith can eat langar and in the langar hall. The Reading Swat team helps people who need it the most and they do other events and projects that can also change people’s lives in many different ways. The Swat serves food to the homeless every Wednesday at 7pm and Sunday at 6pm anyone is welcome to help volunteer. They will also help people source food at other times. are supported by Tesco and other community services. In Reading they are talking to people that have mental health issues. The Sikh community in Reading have set up a mobile van that has toothbrushes, toothpaste, mouthwash, and dentist surgeons that help the homeless. During covid, the swat team helped by providing hand sanitizer and getting the covid vaccine to keep people safe in these difficult times.

The Sikh community, amongst others, do a great job to help and support people who need it in the Reading area and other parts of the country too.