2016 Moji Group portfolio Magazine - Issue 1

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About Moji Group Moji Group is multi disciplinary agency specializing in branding, digital & social media marketing, public relations and event management.

Moji Group is head quartered in NY with business partnership in Dubai, Abu Dhabi, Madrid, Singapore and Istanbul.

We work with a high profile list of prominent clients in hospitality, restaurant, night life, entertainment and luxury.

Moji Group also provides management and consulting services in the area of food & beverage, operations, concept development and human resources for restaurants, cafes, lounges, bars and night clubs.

We’ve forged alliances with some of the most creative and innovative experts in the field and worked with them to device new ways and create sumptuous design to assist our clients achieve superior results.

We build agile and inspirational brands and help people connect with your brand through power of brand experience.

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“Content is fire. Social Media is gasoline.”

Jay Baer

Social Media is more than just posting contents. It’s about engaging your audience through enticing, genuine, and interesting conversations. Moji Group excels in this area. Our team will create contents in an irresistible voice, tone and creative artworks. Through our strategy, we turn audiences into brand advocates.

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Impeccable taste, exquisite details, and ability to balance tradition with innovation. #SeaBassPapillotte

Catch blends the technical and #emotional aspects of #cooking with #fresh #products and #ingredients. With each #dish Catch aims for a profound personal response. #Grilled Tiger Prawns

Catch offers a #culinary #voyage guided by #ingredients and that pays particular attention to shapes, colors, textures and temperatures.

Slow Cooked #BBQ #BeefCheek

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Using his unique cooking techniques, Chef Petersen has created a menu that's renowned for its flavors, textural sensations and trompe l'oeil effects, which can be seen in all his dishes. #Scallops

Catch is a veritable emblem of the tropical exoticism, combining high quality ingredients with a voluptuous gastronomy, refined cooking techniques and artful creativity. #Stuffed Zucchini

A #culinary #orchestra at Catch creates #edible #masterpieces through #symphony of #fresh and #unique #ingredients. #WagyuStriploin

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Catch created a sumptuous #SevenSeas #Cocktail as a tribute to the world of deep blue oceans! Served in whelk with the most delicious combinations. #KetelOneVodka #ChambordLiqueur #CranberryJuice #FreshLemonJuice #VanilaSyrup

An Invitation To Relax & Reflect Catch offers globally inspired beverage menu that is not only artistically creative and intriguing but also will satisfy the most discerning palate. #IsolaBella Mix of #Passoa #Cointreau #LycheeJuice #PassionFruitJuice #LimeJuice #Champagne

Mocktail Series Our crafted #mocktails radiate with tantalizing flavors, textures and visuals and will take you to the vibrant journey of your tastebuds. #DonKaffir – Catch’s version of #VirginPinaColada #KaffirLimeLeaves #BrownSugar #CoconutCream #PineappleJuice 12

This enchanting Cocktail, inspired by a sundrenched morning in an English country garden, perfectly captures the essence of orange flowers and red roses on the morning breeze.

Composed of Vodka, #GrandMarnier, #CranberryJuice, #LimeJuice, and emulsion of red rose water, stimulates the senses and envelops the palate with fresh and unexpected flavors! #Amour

This enchanting cocktail, inspired by a sun drenched morning in English country garden, perfectly captures the essence of orange flowers on the morning breeze.

Composed of #Vodka #Cointreau #OrangeMarmalade #LemonJuice #Champagne. #SilkyTouch

Mocktail Series - #Caribbean Breeze This delicious Mocktail, inspired by a sun-drenched morning in Caribbean, perfectly captures the scent of sweet pears on the morning breeze. An unexpected twist of hazelnut syrup and succulent lime on a subtle background of soft coconut cream stimulates the senses and teases the palate with freshness and unexpected.

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“Not Just A Restaurant… A lifestyle” – Real Scene Series Embark on a voyage of discovery at Catch where glistening sands and blue skies converge with turquoise water of the Arabian Gulf to reveal one of the most captivating beach front restaurants in Abu Dhabi.

“Not Just A Restaurant… A lifestyle” – Real Scene Series Whether you are seeking absolute escapism or glamorous partying, Abu Dhabi's sparkling Riviera gem – Catch Restaurant, with its azure-sea backdrop, waterside dining and gourmet cuisine – is a magical place to be.

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“Not Just A Restaurant… A lifestyle” – Cinematic Series The essence of hospitality lies neither in good food or nice décor nor in what you actually see through your eyes. It’s about how you feel when you close your eyes. It’s like when photographer shoots when she ‘sees the unseen’, and in order to achieve that, she must see through the eyes of her feelings.

Catch always want to capture a different reality, far beyond reality itself.

“Not Just A Restaurant… A lifestyle” – Cinematic Series Catch brings sophisticated style to life in the most complete way appealing to all senses: sight, taste, touch, sound and smell. Through artistically creative dishes, bespoke furnishing, elegant décor, captivating views of the Arabian Gulf, modish tunes and fresh seaside breeze, Catch creates unforgettable experiences that remain engraved in the memories.

“Not Just A Restaurant… A lifestyle” – Cinematic Series The culinary character of Catch plays a cinematic role in a #hospitality scene that evokes all senses in a far more immersive manner than just being a restaurant. Through artistic presentation of its inventive cuisine, gracious performance of its team, panoramic views of Arabian Gulf, stylish decor and seductive mix of contemporary music, Catch ensures that the restaurant is a hit with both locals and international guests.

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“Not Just A Restaurant… A Lifestyle" – Nautical Series Using only the best seasonal ingredients and ocean-fresh seafood, impeccably prepared according to time-honored traditions, chef Petersen has created a menu, which excites and delights in equal measure.

Join us at Catch for an ultimate indulgence!

“Not Just A Restaurant… A Lifestyle” – Nautical Series We are here to take you to the ultimate culinary adventure of your life time!

“Not Just A Restaurant… A Lifestyle” – Nautical Series Journey with Catch to the ultimate culinary destination!

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“Not Just A Restaurant… A lifestyle” – Quirky Series Surrounded by stunning waterside views, Catch brings the essence of modern dining to the Corniche area of Abu Dhabi.

With gourmet seafood fusion cuisine, exotic cocktails, an extensive wine list and warm hospitality, Catch offers a taste of Asian serenity and flavors of the sea in sun-kissed Abu Dhabi.

“Not Just A Restaurant… A lifestyle” – Quirky Series Catch provides every guest with stimulating culinary fare and exclusive dining experience to tempt even the most discerning diners.

“Not Just A Restaurant… A Lifestyle” – Quirky Series Catch is where ‘the ordinary” is transformed to opulent and sumptuous elements by means of imagination, playfulness, and creativity.

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“Not Just A Restaurant… A lifestyle” – Mermaid Style Catch expresses a distinctive style with a sense of luxury that creates a refined ambience for enjoying unparalleled moments in a stunning atmosphere.

Catch offers bespoke service, masterfully crafted cuisine and exclusive lifestyle experience.

“Not Just A Restaurant… A lifestyle” – Mermaid Style Playful and sumptuous at the same time, Catch will sweep you into a state of magical bliss with dust of elegance!

“Not Just A Restaurant… A lifestyle” – Mermaid Style One of the many attributes of Catch is incredible flights of imagination that gives rise to of the most innovative menus, Enviable styles, and precedent settings in the culinary world, which raises the bar for the true meaning of hospitality.

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“Not Just A Restaurant… A Lifestyle” – Illustration Series It’s not what you do, it’s how you do it. Surround yourself with the extraordinary everyday.

“Not Just A Restaurant… A Lifestyle” – Illustration Series Breathtaking views and a contemporary design make Catch a stunning venue, day or night.

Featuring a spectacular glass walls and open-air terrace offering sweeping views over the Arabian Gulf, Catch is the place to see and be seen in Au Dhabi.

“Not Just A Restaurant… A Lifestyle” – Illustration Series They are heading to Catch. These are ladies who never compromise a stunning dining experience for anything else.

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To all Etihad Airline employees and cabin crew ...

Your new destination has arrived. Come and enjoy 20% off all food and beverage at Catch everyday.

Catch...your new destination to luxury.

Please bring along your Etihad ID card for verification.

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To all Etihad Airline employee and cabin crew… Your Boarding Pass To New Heights is ready for pick up.

Come and immerse yourself at Catch Rooftop Lounge every Wednesday from 6 pm to 2 am and enjoy 50% off on all food & beverage.

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If there is a secret why Catch attracts epicures from far and wide and has be come a preferred destination locally, it is precisely the passion to share the new, the undiscovered and the exceptional with the guests. #GetTheCatch?

Leading the way. Let the journey begin‌ #GetTheCatch?

A Taste of Ocean In The of Abu Dhabi Featuring the acclaimed menu of chef Roudy Petersen, Catch offers guests a chance to experience a diverse flavors of seafood fusion dishes. #GetTheCatch?

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Featuring the acclaimed menu of chef Roudy Petersen, Catch offers guests a chance to experience a diverse flavors of seafood fusion dishes. #GetTheCatch?

Catch is where dreams meets reality and land meets sea. We’re not just a restaurant… We are a lifestyle. Do you #GetTheCatch?

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We are tied to the ocean by our life style." - Catch #GetTheCatch?

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"Only dead fish go with the flow!"

"I decided to go against the current, because I'm very much fresh and alive," Catch fish told us. #GetTheCatch?

If there is a secret why Catch attracts epicures from far and wide, it is precisely the ability to transform itself to any shape in order to source and offer the best possible products and produces to its guests. #GetTheCatch

We set the stage for our VIP Fish in order to let them experience culinary performance at Catch!

This is how they describe Catch: Everything here at Catch is so theatrical and artistic.

They escort you to your table and servers waltz you through a magnificently choreographed culinary experience. Catch delivers a thrilling, ocean inspired and fun-luxury experience fused with outmost quality that evokes all your senses. #GeTheCatch?

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We can’t control our fish. They are taking center stage in Catch! #GetTheCatch?

My Goodness!

Our fish took our menu I Pad and running wild.

Where is he running to?

Catch him if you can. #GetTheCatch?

Catch Pilot knows that Catch is a journey and destination unto itself.

For connoisseurs of cutting edge seafood cuisine, Catch presents reason enough for stopover.#GetTheCatch

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"The finer things in life..." Series Catch celebrates the arrival of the balmy season with a launch of a new series, "The finer things in life", featuring the most elegant and the most luxurious culinary journeys.

Joins us at catch and let us experience "The finer things in life" with you.

Image is showcasing: A) Oyster, Creus Speciale No 2 "PRAT AR COUM", France and B) Dom Perignon Champagne 2004 Pairing of Dom Perignon 2004 with Prat Ar Coum oyster, lingers the utmost elegance and embraces sappy spicy and flowery notes which instantly trace an astoundingly fine line between silkiness and density.

It is a journey that begins in the mysteriously inviting entrance into a palate, leading to powerful presence and a sense of anticipation for what has yet to come...

About "PRAT AR COUM" Oyster The Madec family has been cultivating oysters in the Abers area for five generations. Prat-Ar-Coum is an exceptional place, where the mollusks bathe in seawater and fertile soil enriched by the tide : the encounter of the rivers’ freshwater and the ocean. These jewels of the sea taste of Prat Ar Coum has a combination of sweetness and saltiness with a slight hazelnut after-taste.

Tasting Notes: Dom Perignon 2004 On the nose, aromas of almond and powdered cocoa develop gradually into white fruit with hints of dried flowers. Classic toasted notes give a rounded finish and denote a fully realized maturity.

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"The finer things in life..." Series Catch celebrates the arrival of the balmy season with a launch of a new series, "The finer things in life", featuring the most elegant and the most luxurious culinary journeys.

Joins us at catch and let us experience "The finer things in life" with you.

Image is showcasing: The Cuvee Rose from Laurent-Perrier The Cuvee Rose from Laurent-Perrier is the most recognized rose champagne in the world. Held in an elegant bottle inspired by King Henri IV, it has been widely acknowledged for its consistent high quality for more than 40 years, and it is the benchmark for rose champagne around the world. Laurent-Perrier Cuvee Rose is truly remarkable for its highly expressive bouquet, stemming from very careful preservation of fresh fruit aromas during wine making.

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"The finer things in life..." Series "The finer things in life…" Series, featuring the most elegant and the most luxurious culinary journeys.

Joins us at catch and let us experience "The finer things in life…" with you.

Image is showcasing: A) Armand de Brignac (Ace of Spades), Brut Gold Champagne B) Siberian Sturgeon Caviar, Kaviari Pairing of Aramand de Brignac with Kaviari Caviar is a fabulous marriage that awakens all your senses and engraves memories in your palate that is eternal.

ARMAND DE BRIGNAC TASTING NOTES: Marvelously complex and full-bodied, its bouquet is both fresh and lively, with light floral notes. On the palate, the Brut Gold has a sumptuous, racy fruit character perfectly integrated with the wine’s subtle brioche accents. The Champagne’s texture is deliciously creamy, with great depth paired with a long, silky finish. This Brut Gold is pressed from a perfectly balanced blend of Chardonnay, Pinot Noir, and Pinot Meunier wine.

A superb and singular example of a Prestige Champagne. Armand de Brignac was voted No.1 Champagne in the world at a blind tasting.

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"The finer things in life..." Series Catch celebrates the arrival of the balmy season with a launch of a new series, "The finer things in life", featuring the most elegant and the most luxurious culinary journeys.

Joins us at catch and let us experience "The finer things in life" with you.

Image Shown: Petrus, Pomerol, 2006 Pétrus, one of the world`s rarest and most expensive wines was virtually unheard of 30 years ago. It was only when the Moueix family bought a half share in the property in 1962 that its true potential began to be fully realised. Pétrus is now under the direction of Christian Moueix and oenologist, Jean Claude Berrouet.

The 11.4 hectare vineyard is located on a plateau on the highest part of Pomerol in the far east of the appellation. Pétrus' vineyard is planted with 95% Merlot.

Tasting Notes: Powerful, structured, masculine, but a long-term proposition, this dark ruby/purple-colored wine displays notes of caramelized, sweet black cherries and wild berry fruit with plenty of spice, earth, and a hint of herbaceousness. The wine has very high tannins and impressive concentration.

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"The finer things in life..." Series Catch celebrates the arrival of the balmy season with a launch of a new series, "The finer things in life", featuring the most elegant and the most luxurious culinary journeys at its stunning venue.

Catch presents collections of premium cigars to be paired with the finest cognacs in the world.

Joins us at catch and let us experience "The finer things in life" with you.

Image is showcasing: Hennessy Paradis by Hennessy & Co. And Premium Cigars Tasting Notes: Hennessy Paradis - A RARE HARMONY Honey, floral notes, truffle and mild spices fill the palate in an explosion of flavors. Very soft hints of cardamom and cinnamon, as well as candied fruit give way to fragrant notes recalling dried roses or sweet briar rose jam. Paradis plays with these fragrant paradoxes, offering an endless consistency to the palate.

About Hennessy & Co. Jas Hennessy & Co., or more simply Hennessy, is a cognac house with headquarters in Cognac, France. Today, the company of Jas Hennessy & Co. sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s Cognac, making it the world's largest Cognac producer. It is owned by MoÍt Hennessy, which is co-owned by LVMH(66%) and Diageo (34%).

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"The finer things in life..." Series Jonnie Walker Blue Label is an unrivaled masterpiece. It is an exquisite blend made from some of Scotland’s rarest and most exceptional Scotch Whiskies. Only one in every ten thousand casks has the elusive quality, character and flavor to deliver the’ remarkable signature taste of Johnnie Walker Blue Label. An extraordinary Scotch Whisky for extraordinary occasions.

Join us at Catch and let us serve you Johnnie Walker Blue Label in any way you like - on its own, over ice or with a dash of water.

We recommend that you experience Johnnie Walker Blue Label neat, with iced water on the side. Here’s the perfect serve.

Joins us at catch and let us experience "The finer things in life" with you.

Tasting Notes: Johnnie Walker Blue Label is incomparably rich and smoky, with velvety smooth breaking waves of powerful flavor.

Created from hand-selected casks of some of the rarest and most exceptional whiskies, there is no sensory experience quite like Johnnie Walker Blue Label.

Hazelnuts, honey, sherry and oranges tumble in first, before releasing hidden secrets like ginger, kumquats, sandalwood and dark chocolate. A rich honey sweetness emerges, accompanied by hints of pepper and dried fruits, before an impossibly long, lingering, smooth finish of perfectly balanced, soft smoke.

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Catch introduces 3 Course Business Lunch that engages seafood and beef lovers for a quick yet sumptuous lunch experience.

The Business Lunch varieties are specially created by Executive Chef Roudy Petersen to welcome busy clientele with limited time but still would like to enjoy refined culinary.

You can create your own three course lunch by selecting one appetizer, one main course, and one dessert from specially created Business Lunch Menu.

Business Lunch is available from Sunday to Thursday - 12:00 noon to 4:00 pm.

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Savour a one-of-a-kind three course gourmet Lunch Menu created by one of the most renowned and revered chefs, Roudy Petersen @Catchuae. Inspired by the freshness of the sea, the richness of the land and the purity of Asian fusion. Petersen's decadent menu features unexpected ingredients, yet with simple and indulgent collections.

Lunch is served everyday, from 12:00 pm till 3:00 pm.

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"SUSHI AND SAKE SUNDAY" SERIES We heard the city never sleeps, so we made a culinary dreams come true. Join us @Catch Rooftop Bar + Lounge for unlimited sushi and sake.

"Sushi & Sake Sunday" Series at Catch is Shibui We try to bring out 100 percent of the essence of our seafood and seasonal ingredients, the umami, to our Sushi creations! Join us on Sunday for unlimited Sushi and Sake @ Catch Rooftop Bar + Lounge and allow yourself to be transported to the ocean through your taste buds and to be immersed in true Shibui!

Resident DJS Performances: 6:00 pm till 2:00 am. @su_nua @lizaaugust 51

"SUSHI AND SAKE SUNDAY" SERIES Catch's Sushi & sake Sunday Series features interpretations of traditional Asian fare that is accented with artistic touches, presenting one of the most unique culinary trip to Asia.

Sunday series is combined with Balearics beats by our resident DJs. Unlimited Sushi & Sake: 6:00 pm till 8:00 pm Resident DJS Performances: 6:00pm till 2:00 am. @su_nua @lizaaugust

"SUSHI AND SAKE SUNDAY" SERIES “Sushi & Sake Sunday” series at Catch Rooftop Lounge presents an unlimited range of delicious sushi and sake that tantalizes your taste buds and leaves you coming back for more.

Sunday series is combined with Balearics beats by our resident #DJs. Unlimited Sushi & Sake: 6:00 pm till 8:00 pm 52

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POUR ELLE NIGHT The Rooftop Bar + Lounge @ Catchuae offers a superior cosmopolitan nightlife experience unique to the prestigious Corniche area of Abu Dhabi.

Starting Tuesday ( 28th July 2015 ) at 9:00 pm, @Catchuae launches the most elegant and elite POUR ELLE Night Only For Her - where she ( Ladies) can enjoy complimentary drinks and embark on an entertainment journey through our exclusive Resident DJS.

LA SALSA NIGHT Catch Rooftop Bar + Lounge will host lively entertainment featuring Top Latin Artists - La Marca Band - performing songs from popular favorites. This exclusive performance is scheduled for every Monday at 10:00pm, starting on 27th July 2015.

Call us for reservations at +97126110909

Fusion Night The Rooftop Bar + Lounge Catch will be hosting "FUSION NIGHT" with Abu Dhabi's finest DJ@hassanalsheikh spinning behind the DJ booth and creating a fusion of tunes from Mediterranean hits to popular commercial beats. The music crescendos as the evening progresses on will create a party atmosphere where guests dance as @Catch transforms into a chic high energy club experience.

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C.R.E.A.M NIGHT The Rooftop Bar + Lounge @Catch will present a unique entertainment journey deep into R&B with a hint of Hip Hop. C.R.E.A.M - Catch Rules Everything Around Me together with one of the most renowned DJs in Abu Dhabi @djsaifofficial.

C.R.E.A.M starts tonight (25th July 2015) @Catch Rooftop Bar + Lounge at 9:00 pm.

9:00 pm till 10:00 pm - Resident DJS @su_nua and @lizaaugust 10:30pm till 1:30 am - DJ @djsaifofficial Call us for reservations at +971-2-611-909

SIGNATURE WEEKEND Catch Rooftop Lounge’s musical identity has embodied an innovative and avant-garde aspect, thanks to the mixture of captivating rhythms and sound splayed each evening by resident DJS. Join us on Thursday & Friday (27 August & 28 August) @Catch Rooftop Bar + Lounge for our SIGNATURE WEEKENDS featuring Resident DJS @su_nua and @lizaaugust Starts at 9:00 pm till 3:00 am Reservations at +971-2-611-0909 Dress Code: Smart Chic

Caliente Sunday ‘Caliente Sunday’ instills a frisson of pleasure and heat into the heart of Abu Dhabi’s night life!!! Catch DJ Slim @Djslimofficial tonight; spinning sexy R&B tracks & Latin tines at Catch Rooftop Lounge.

To top it off the night’s exhilaration we have live percussionist @nesslovefood at stage to blow your mind away. This is a night unlike any other! What are you waiting for???

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Tonight 29th May from 10pm to 2am. Free Bubbly Cocktails for ladies.

Bubbly Sunday - Tonight Join us at Catch Rooftop Lounge and expetience fabulous house beats by our resident DJS - @djcancermx and @marridessi, gorgous waterfront settings plus FREE Bubbly Drinks for ladies.

Tonight – Sunday, 17 April 2016 at 9pm till 1am.

Extreme Party - TONIGHT Tonight, 14th April 2016, Catch Rooftop Lounge presents EXTREME PARTY, featuring one of the most renowned international female DJs, Sabrina Terence @sabrinaterence.

She spins the popular songs behind the DJ booth and paints the beats live on stage as she performs!

She is a winner of Middle East Favorite Female DJ Award 2014 7 2015 plus many other coveted awards.

Time: 9pm to 3am. | Dress Code: Smart Chic

OXANA AND THE BAND - TONIGHT Catch Rooftop Lounge presents live music entertainment featuring top singer and renowned band – Oxana and The Band; performing songs from popular favorites with trendy lounge beats.

Tonight – Wednesday – 6th April 2016 Time: 11pm to 2am | Dress Code: Smart Chic.

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URBAN SATURDAYS - TONIGHT Catch Rooftop Lounge presents ‘Urban Saturdays” – The best Urban Ladies Night – with Abu Dhabi’s finest DJ, DJ Allad @ allad 83, behind the DJ booth and creating a fusion of tunes from commercial hits to popular beats.

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“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos

Brand is a lot more than a logo, icon or memorable slogans. Brand is a promises to customers and consistent delivery of those promises.

Your brand is also a the personality of your business. It is the emotional and psychological relationship you have with your customers. It’s your story.

At Moji Group, we are master story tellers. We get to the core of your business and discover what makes you unique and exciting, and then we spotlight these truths in your branding campaigns. From there, we develop a creative strategy to present an honest, personal and vibrant narrative to your audience.

Combining striking design elements with relevant and engaging content.

Moji Group will take your story from a concept to a reality, creating unique and cohesive brand identity across all of your digital and off line channels.

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