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Bonny Lad
Bonny Lad Photography & Styling
Brief In collaboration with Diversity Now and All Walks Beyond the Catwalk, create a mini-magazine on the theme of identity ideals and diversity. Include photography and journalistic writing to express your theme in an innovative and original way Outcome Bonny Lad is a publication that challenges the stereotypes of gender, promoting the new masculinity movement. The mini-magazine is aimed at the men who express themselves according to their individuality rather than their sex. Through clever photography and informative journalistic writing, Bonny Lad encourages personal expression and highlights the issues surrounding gender.
Bonny Lad
Excerpt from Bonny Lad, Fabulous Fella. Photography and Styling.
Bonny Lad
Fabulous Fella
Fabulous Fella subtly captures a man’s more feminine side. The natural and unedited photography aims to represent men in a less masculine way showing thier more vulnerable and sensitive characteristics.
Excerpt from Bonny Lad, Fabulous Fella. Photography and Styling.
Bonny Lad
Excerpt from Bonny Lad, Fabulous Fella. Photography and Styling.
Bonny Lad
Excerpt from Bonny Lad, It’s a Boy, Girl Thing. Photography and Styling.
Bonny Lad
It’s a Boy, Girl Thing Challenging the stereotypical view of men within society today, It’s a Boy, Girl Thing looks at abolishing the stigma around male grooming. Containing references to womens cliche beauty regimes, the extreme representation of male preening is a light hearted interpretation of the modern man.
Excerpt from Bonny Lad, It’s a Boy, Girl Thing. Photography and Styling.
Girlhood
Girlhood Photography, Styling & Creative Writing
Brief Create a conceptual publication reflecting your personal style and taste through the use of powerful photography, clever layout and creative written content. Outcome Girlhood is a publication created to help guide girls during their awkward teenage years. Dispelling all the weird rumours about the gooey bits of girlhood, the publication aims to inform girls in a playful and light-hearted manner. Containing relatable written pieces and bright photography, the colourful publication provides girls with the perfect guide for their confusing adolescent years.
Girlhood
Girlhood Printed Publication. Magazine Design and Layout.
Girlhood
Excerpt from Girlhood, Sonic Youth. Photography and Styling.
“It’s like one day, out of no where lumps and bumps appear.” Exploring into the hormonal world of teenage-hood, Sonic Youth is an inside view into a girl’s personal sanctury and favourite place, her bedroom. Natural and relaxed, the piece is relatable and personal aiming to guide girls on their changing bodies.
Girlhood
Belgrave Girls The shoot Belgrave Girls represents every girls journey with finding love. Unpredictable and raw it’s intangible qualities intoxicates our mind and body bluring our judgment giving us the ability to forgive without question and love without reason.
Excerpt from Girlhood, Belgrave Girls. Photography and Styling.
Girlhood
Excerpt from Girlhood, Belgrave Girls. Photography and Styling.
Girlhood
Excerpt from Girlhood, Pucker Up. Photography.
Girlhood
Pucker Up Excruciatingly awkward and wet, Pucker Up is creative piece written from the perspective of your mind during your first kiss.
Oh God, he’s coming towards me. I want to, but I can’t. I don’t know how to. No. Stop. He’s looking at me, should I lean towards him? I’m leaning, this is actually happening. Hang on, do I close my eyes? Has he closed his eyes? Yes. Okay, I’ll close my eyes. How do I know where his head is and which way he has tilted it? That’s even if you have to tilt your head. I’ll have a look. Okay he’s gone right. Breathe. This is going to be okay. My lips are dry, I’ll quickly lick them to prepare. Okay, I’m ready. Any minute now. Am I too early? Oh god. That’s it our lips are touching. What do I do? What’s next? Please don’t open your mouth, please don’t open your mouth. He’s opened it. Right, I’ll just move my lips up and down a bit. Should I bite? No! That’s weird don’t bite him. Why did you even think that would be a good idea? Maybe we should stop now, this is more than enough. Why are his eyes still shut, are we still kissing? What more is there to do? All I can taste is spit. Is it mine or his? Ah, what is that! Ew. No. No. No. Is this French kissing? I don’t want his tongue touching mine anymore. Why is he poking me with it? I feel like I’m chasing him round my mouth. My lips are now officially inside his mouth. They’ve disappeared. How is this supposed to be enjoyable? No, I accidently sucked his tongue, why did I do that? Gross. Ahh our teeth smacked together. That hurt. Okay, I’m out. I’ve made it. It’s over. Finally. I don’t want to open my eyes. Why do I have so much saliva around my mouth? Wipe it off. That was weird but it felt good. Like a weird good.
Excerpt from Girlhood, Pucker Up. Creative Writing.
Dr Martens
Dr Martens Videography & PR Strategy
Brief Live project with Dr Martens and O PR. Produce a short creative, promotional film that captures the essence of the Dr Martens brand and #STANDFORSOMETHINGNCL. Craft and develop an innovative PR/marketing strategy to accompany the film concentrating on the E-PR campaign concept. Outcome Through a dreamy and idealistic vision, #DASHFORDRMARTENS delves into the femininity Dr Martens has to offer flipping their traditional working class target audience on its side. Concentrating on the individuals who buy into the brand, the Dash For Dr Martens PR campaign gives people within the North East an opportunity to promote Newcastle whilst engaging with Dr Martens brand.
Dr Martens
Stills from Promotional Film, Dash For Dr Martens. Styling and Videography.
Dr Martens
A interactive campaign to encourage interaction between Dr Martens and females within the North East. Named ‘Dash for Dr Martens’ the campaign asked partcipants to visit some of Newcastle’s well known sites to to complete a digital treasure hunt, to be in a chance of winning a pair of shoes. Supported by an app and promoted throughout all social media platforms, the campaign aimed to increase customer interaction and brand awareness.
Promotion Imagery, Dash For Dr Martens. Promotion Strategy
Dr Martens
The film is the main promotional tool for the Dash for Dr Martens campaign in Newcastle in assossication with #STANDFORSOMETHINGNCL
Stills from Promotional Film, Dash For Dr Martens. Styling and Videography
Little India Co
Little India Co Marketing & Promotion
Brief In small groups develop and create a working business selling either a product or service within the North East, showcasing your entrepreneurial and teamwork skills. Producing a detailed business plan providing information regarding market analysis, promotion and finance, the business must run for the duration of 8 months in partnership with Young Enterprise. Outcome Little India Co is a unique retail business bringing a touch of India to the UK market in the form of textiles, jewellery and exotic home furnishings. Sourcing all products from India, Little India Co gives consumers the opportunity to buy in to and support a completely unique and independent brand within the North East.
Little India Co
Images used for online store, Littleindiaco.bigcartel.com Product Photography
Little India Co
Online store, Littleindiaco.bigcartel.com Product Photography, Branding and Layout.
Little India Co
Marketing & Sales Executive As the marketing and sales executive I was responsible for creating and maintaining all social media platforms in order to promote and market the business effectively. Organising local markets to sell and promote the brand, allowed us to become increasingly well known within the North East causing an increase in sales. Regional Trade Fair - Best Sales and Marketing Regional Finals - Best Presentation
Marketing and Sales Executive, Little India Co. Marketing and Promotion.
Boys by Girls
Boys by Girls Social Media Marketing & Writing
Brief – Produce well written and journalistic pieces that embody the Boys by Girls brand for online content. Using language which is poetic yet fun and humorous, ensure all written articles relate to the visual content and are relatable to the reader. Outcome – Development of a strong writing style tailored to the Boys by Girls language. Creation of short and engaging statements suitable for social media platforms as well as original and chatty articles appropriate for interviews and newsworthy editorials.
Boys by Girls
As you are all probably very aware we have a thing for talented boys, whether it be singers, illustrators, dancers or musicians - we love guys with that added little extra something. For our latest BBG Presents feature we give you the beautiful Tronje Thole Van Ellen at PMA Models with a cherry on top. Tronje is a conceptual artist and model from Hamburg, Germany. The deep and artistic Tronje, creates work that provokes conversation and encourages a response from its audience. His work is timeless, extremely personal and full of opinion on social and political themes. Specialising in illustration, graffiti and comic book sketches Tronje’s good sense of humor and sarcasm is present in all of his work helping to show that people shouldn’t take life too seriously and live by the rule book. Behind his strong exterior, Tronje is definitely a softy inside with big dreams for the future. Through the wonderful world of web we got a chance to ask Tronje some questions about his work, life and interests allowing us to dig a little deeper into the cool arty guy from Hamburg.
Written introduction for interview with Tronje, Boys by Girls Writing
Boys by Girls
Social Media Responsible for updating all social media outlets regularly with exciting and visual content to inspire followers, in the style of Boys by Girls. Development of short captions to accompany images and articles to cause an increase of activity around the magazine and therefore sales of the physical publication.
Facebook posts, Boys by Girls Social Media Marketing
Boys by Girls
Instagram posts, Boys by Girls Social Media Marketing
oh boy oh boy!
oh boy oh boy! Location Scout & Photography Assistant
Brief – Research into appropriate locations situated around London for a shoot with photographer Cecilie Harris and stylist Havana Laffitte for i-D Magazine. Present a detailed document with possible locations, travel options and costings. Assist with arrangements of the shoot and the photographer throughout the day. Outcome– Detailed document containing a variety of options for locations related to the brief and mood boards provided. Successful organisation of travel and budget for the logistics of the shoot. Continued assistance to the photographer whilst on location.
oh boy oh boy!
Photography by Cecilie Harris Styling by Havana Laffitte Shoot for i-D Magazine, Boys by Girls Location Scout and Photography Assistant.
Gender U
Gender U Campaign Photography & Promotion
Brief – Explore, develop and execute a creative Fashion Communication concept for a specific target audience. Create a project to creatively demonstrate your ideas through appropriate outputs to showcase your skills. Concept – UG is a campaign by UNIQLO aiming to inform consumers about the pressure our society places on both men and women according to their sex. Promoted through a week long pop up store, UG will travel to six cities across the UK promoting UNIQLO’s innovative spring summer 15 campaign to customers across the country raising awareness of the brand and its values. With the intention to raise awareness of sex-gender stereotyping as well as promote the gender-neutral trend within the UK, GU is also an opportunity for UNIQLO to explore the UK market, target new consumer and market them as brand made for all.
Gender U
Is it time we agreed on a gender-neutral singular pronoun?
Rationale of Campaign, Gender U PR Strategy
Gender U
Six cities The Gender U Pop Up will run for the duration of six days travelling to six different cities. In each location Gender U will appear in the city centre as a self efficient portable store, enticing people to involve themselves within the brand and spring summer campaign. Exploring into the way certain colours are associated with a particular sex, Gender U pop up store will be an opportunity for customers to engage in a completely gender neutral shopping experience. The clothing will be caterorised according to it’s colour rather than sex, to emphasise the mission of the campaign while also promoting the gender-neutral trend.
Logistics of Pop Up Store and Design, Gender U Events and Pop Up Store Design
Gender U
Pop Up Store and Design, Gender U Events and Pop Up Store Design
Gender U
Campaign Images, Gender U Campaign Styling and Photography
Gender U
Who Are U? Concerntrating on colour, the campaign images takes the clothes of the person promoting the gender-neutral brand. It contains information regarding the campaign, including the hashtag, tag line and QR code to the website.
Campaign Images, Gender U Campaign Styling and Photography
Gender U
Promotion, Gender U Campaign Styling and Videography
Gender U
UNIQLO Gender U The campaign is promoted throughout all of UNIQLO’s online platforms and additional Gender U website is used to inform the public on all information regarding the campaign.
Social Media, Gender U Campaign Styling and Videography