Molly Fairhurst Creative Presence 2017
My “brand” and portfolio I tell stories, sometimes in paint. I am interested in a drawing practice that pushes figures and forms. I want to have fun with image making, and make sincerely. I look to create an emotional response. (taken from my website about)
As and where possible, my branding is simple. White backgrounds, with room for images to breathe. Font choice is also simple, and Helvetica where appropriate. I have a small self portrait that is not so much a logo, but is used as icons for websites and on printed ephemera too. Physical portfolio: a range of images simply laid out, printed on Harman FB stock at A3. Kept in an archival box for versatility, and freedom for the viewer to pluck out and arrange as work interests them. Email: illustrator.molly@gmail.com I would have preferred to have been simpler and just used my name but it was taken.
Online Portfolio www.mollyfairhurst.com The website provides the most comprehensive and professional overview of my practice, continuing my “brand guidelines” as previously stated. Finished projects are shared and displayed, as well as information about myself, how to contact me and a brief overview of current work. It is also suited to mobile devices.
Social Media and Online Shop Instagram, Tumblr, The Dots and BigCartel These social media accounts provide a more relaxed view of my work, and a place where there can be more dialogue and interaction with people who follow the work. They work as an archive of finished work and process shots. The Dots serves as a more professional overview, with a feeling more like my portfolio but with the searchability of a creative search engine. BigCartel is a simple site I use to sell small runs of work, with traffic to it mostly driven by my Instagram and Tumblr account. All of these can also be viewed on mobile.
Additional Invoice document, printed mailer, business card I designed a risograph print to sell and also use as a physical mailer to art directors, agencies and potential clients. The piece, I feel, is aesthetically pleasing enough to be displayed and friendly enough for most markets, but also directs the recipient to my previous body of work about tigers and drawing them, and is intended to pique their interest. The invoice document remains simple and to the point. The business cards will feature a piece of my work, with my details on the back, like a miniature print that itself can be displayed.