Typography II Process Book: To Clarity

PROj ECT/ III to clarity Molly Magnell BFA Candidate in Communication Design, 2018

Washington University in St. Louis Sam Fox School of Design & Visual Art

Typography II Fall 2016

— Molly Magnell —

INTRODUCTION

I was originally daunted by the task of creating a calendar that jointly functioned as a poster and a physical, folded object. My first step was to look for examples of calendars that successfully differentiated event information from the description while maintaining a consistent aesthetic.

My initial approach – which I now regret – was to handle one problem at a time: coming up with an eye-catching calendar layout, then creating a poster, and then tackling the problem of how to a fold it all up. I realize I should’ve simultaneously considered the calendar layout and the packaging of the object.

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— Project I —

Thumbnails for the calendar layout

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— Molly Magnell —

INSPIRATION

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— Project I —

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— Molly Magnell —

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— Project I —

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—— Molly Project Magnell I ——

DISCOVERY + RESEARCH

I decided to explore in two different directions: one that felt more modern and fresh using bold colors and sans serifs and one that felt more refined using a dramatic, decorative font. I ended up going with the more dramatic system.

DIN BOLD 63.5 PT DIN REGULAR 9PT din regular 9pt

THE ART OF SOCIAL CHANGE SERIES:

INSPIRING A MOVEMENT

OCT. 25

DIN MEDIUM 23PT din medium 23 pt

Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, artist and director of Island Press, and Penina Acayo, assistant professor of communication design.

The workshop will explore some ways that art and design can inspire organizing through the strategic use of images and text. Presentation and discussion will involve successful examples from different fields and moments in history, focusing specifically on posters. Participants will then design and create a poster of their own.

DIN REGULAR 7PT 70% FILL din regular 7pt 70% fill

THE ART OF SOCIAL CHANGE SERIES:

INSPIRING A MOVEMENT

OCTOBER 25 Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, artist and director of Island Press, and Penina Acayo, assistant professor of communication design.

The workshop will explore some ways that art and design can inspire organizing through the strategic use of images and text. Presentation and discussion will involve successful examples from different fields and moments in history, focusing specifically on posters. Participants will then design and create a poster of their own.

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LECTURE:

LAYLAH ALI Steinberg Auditorium | Reception 6 PM, Lecture 6:30 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, lecturer of art and director of Island Press, and Penina Acayo, assistant professor of communication design.

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THE ART OF SOCIAL CHANGE SERIES:

INSPIRING A MOVEMENT Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, professor of art and director of Island Press, and Penina Acayo, assistant professor of communication design.

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OCTOBER

OCTOBER

— Project I —

The workshop will explore some ways that art and design can inspire organizing through the strategic use of images and text. Presentation and discussion will involve successful examples from different fields and moments in history, focusing specifically on posters. Participants will then design and create a poster of their own.

LECTURE:

LAYLAH ALI

Steinberg Auditorium | Reception 6 PM, Lecture 6:30 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, lecturer of art and director of Island Press, and Penina Acayo, assistant professor of communication design.

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THE ART OF SOCIAL CHANGE SERIES:

INSPIRING A MOVEMENT Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, professor of art and director of Island Press, and Penina Acayo, assistant professor of communication design.

The workshop will explore some ways that art and design can inspire organizing through the strategic use of images and text. Presentation and discussion will involve successful examples from different fields and moments in history, focusing specifically on posters. Participants will then design and create a poster of their own.

— Molly Magnell —

industry inc. inline + 3D 3d 60 pt PT industry inc. base 12 pt

industry inc. base 18 pt COLABORATE-THIN 7 PT colaborate-thin 7pt. 70% fill

COLABORATE-THIN 9 PT/ 10 PT LEADING colaborate thin 9 pt/ 10 pt leading

OCT. 25

The Art of Social Change Series:

Inspiring a Movement Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, artist and director of Island Press, and Penina Acayo, assistant professor of communication design.

OCTober 25

The Art of Social Change Series:

Inspiring a Movement Regional Arts Commission, 6128 Delmar Blvd | 3 - 5 PM

Imagery is a critical tool for organizing and moving groups of people to take action in response to a social issue or other cause. Consider the impact sparked by iconic images such as the images of “Hands Up, Don’t Shoot” that were plastered on boarded-up business in Ferguson, and Shepard Fairey’s “Hope” poster of Barack Obama. This interactive workshop is for anyone interested in exploring communication tactics that inspire, agitate, and otherwise motivate viewers to respond with action. It will be led by Lisa Bulawsky, professor of art and director of Island Press, and Penina Acayo, assistant professor of communication design.

The workshop will explore some ways that art and design can inspire organizing through the strategic use of images and text. Presentation and discussion will involve successful examples from different fields and moments in history, focusing specifically on posters. Participants will then design and create a poster of their own.

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— Project I —

OCTOBER

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NANCY OWENS LECTURE

STEINBERG AUDITORIUM 6 pm reception | 6:30 pm lecture New York City-based landscape architect Nancy Owens, principal and founder of Nancy Owens Studio LLC, will deliver a lecture titled Living Rooms: Designing New York City Parks as part of the Sam Fox School Public Lecture Series.

Owens’ award-winning firm is dedicated to creating memorable and user-friendly public spaces. Her background as an artist, landscape architect, and community activist informs her work, which transcends boundaries between disciplines. To design excellence is well known based on published work, lecturing, and her participation in key issues affecting the public design realm in New York City.

THORSTON DECKLER

STEINBERG AUDITORIUM 6 pm reception | 6:30 pm lecture

FAMILY FUN SATURDAY

KEMPER MUSEUM 11 am - 3 pm

INFORMAL CITIES WORKSHOP LECTURE

Deckler works with people to create spaces and environments in which they can thrive. In 2004 he founded 26’10 south Architects together with partner Anne Graupner. The practice takes its name and cue from its geographic location in Johannesburg, South Africa. As one of the world’s most unequal and violent cities, it invariably continues to deploy architecture as a tool of segregation and control.

With the awareness of this reality, Deckler and Graupner have set themselves the task of using the formal, material, and detail aspects of architecture to maximize the social potential of this context.

Their built output is informed by an analogue curatorial practice that allows them to treat their projects as case studies.

Celebrating the Museum’s ten years in the current building, this Family Fun Saturday will have interactive art-making experiences inspired by the Museum’s renowned permanent collection. Activities will include collage-making, storytelling, button-making, scavenger hunts, snacks, and much more.

A special treat will be a spoken word and family-friendly hip-hop performance by Saint Louis Story Stitchers.

ELOQUENT JFPRO

72 pt 12

ELOQUENT JF PRO 18 pt SCALA SANS LIGHT ITALIC 10 PT/ 40PT TRACKING

SCALA SANS CAPITALS 10PT scala sans light 7pt SCALA SANS LIGHT 7 PT scala sans light 7 pt

— Molly Magnell —

One of the consistent problems I faced was dealing with the spacing of the rules and the spacing between the elements. It took multiple studies to determine that the rules should be manually distanced from the longest element in the previous event, which determined the placement of the next event. I also had to balance the dramatic point size changes and stroke weights of JF Eloquent Pro with the smaller Scala Sans text. I spent a lot of time printing and then readjusting the leading between elements because some parts felt too dense, while others were too airy.

Going into this, I knew I didn’t trust myself with a full range of colors. At first I restricted myself to yellow and black, but eventually added red, which became important in categorizing information. I bitmapped all my images so I could continue to work with my limited system.

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— Project I —

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— Molly Magnell —

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—— Molly Project Magnell I ——

POSTER IDEAS

MILDRED LANE

KEMPER MUSEUM

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— Project I —

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— Molly Magnell —

MILDRED LANE KEMPER ART MUSEUM

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— Project I —

MILDRED LANE

KEMPER MUSEUM

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— Molly Magnell —

SAM FOX SCHOOL OF DESIGN & VISUAL ART

FALL 2016

CALENDAR

MILDRED LANE

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— Project I —

I had to redo my entire poster layout when I began to consider how I would fold the information. I wanted to consider how the user would open the spread and interact with it as an object instead of a poster. I made models of how I could fold it into a pamphlet, which led me to a four-panel design. This solution also helped me solve my issue in resolving chunks of unactivated space in the center of my calendar.

I liked this solution because it gave me strict guidelines of where the columns of dates could and could not go. I switched to making background the yellow color because the white background made it feel unfinished.

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— Molly Magnell —

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— Project I —

REFINEMENT

I spent the final few classes cleaning up the rag, adjusting the leading and, consequently, the rule spacing. I also developed a separate system for the callout images of various lectures, and deciding where those events fit best.

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— Molly Magnell —

SAM F OX SCHOOL OF DESIGN & VISUAL ARTS

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SEPTEMBE

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10TH ANNIVERSARY

Sabine Eckmann, William T. Kemper Director and Chief Curator, will discuss works in the exhibition Real / Radical / Psychological: The Collection on Display.

MUSEUM EXHIBITION OPENING

kemp auditorium | 4 - 6 pm

CHARLIE LE MINDU

Paris-based visual artist Charlie le Mindu will deliver an artist talk, followed by a book signing of Haute Coiffure.

ARTIST TALK & BOOK SIGNING Hosted by Barrett Barrera Projects

kemper art museum | 5 pm

ALLISON UNRUH

Allison Unruh, associate curator, will discuss Carrie Mae Weems’s Untitled (Colored People Grid) (2009–10).

SPOTLIGHT TALK

ROBIN MIDDLETON

Chwast was already known for his unique style of illustration.

His playful, expressive approach to type and layout was the point of a new design wave based on revivalism—a radical alternative to the Swiss formalism of the time. For over 30 years he has continued to ride above the twists and turns of fashion; today his art is even more energized and varied than when it originally altered a generation's perceptions.

kemper art museum | 1 pm

SABINE ECKMANN

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Seymour Chwast is a design legend. As co-founder with Milton Glaser of Push Pin Studios, he led a revolution in graphic design in the 1960s and '70s, producing bold, vibrant work that pushed the limits of nearly every visual medium.

kemper art museum | 6-10 pm

MUSEUM EXHIBITION OPENING

DARIO ROBLETO

LECTURE OCTOBER 24 AT WAR WITH WAR, 2016

Celebrate the 10th anniversary of the Mildred Lane Kemper Art Museum building and the founding of the Sam Fox School of Design & Visual Arts.

CELEBRATION*

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SEYMOUR CHWAST

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steinberg auditorium | 6 pm reception | 6:30 pm lecture As the Arthur L. and Sheila Prensky Island Press Visiting Artist for Fall 2016, Houston-based artist Dario Robleto will deliver a lecture titled The Pulse Armed With a Pen: An Unknown History of the Human Heartbeat.

PUBLIC LECTURE SERIES Arthur L. and Sheila Prensky Island Press Visiting Artist Lecture

kemp auditorium | 12 pm Robin Middleton, professor emeritus in the Department of Art History and Archaeology at Columbia University, will deliver a lecture titled Flashpoints, or Yet Another Attempt at a History of Twentieth Century Architecture as part of discussions in Architectural History and Theory.

DISCUSSIONS IN ARCHITECTURAL HISTORY AND THEORY LECTURE

DOUGLAS B. DOWD MODERN GRAPHIC HISTORY LIBRARY

west campus | 10 - 12 pm open house brown hall | 1 - 4 pm symposium steinberg auditorium | 6pm reception | 6:30 pm lecture

THINKING THE MUSEUM: EXHIBITION DESIGN

kemper art museum | 6 pm

SYMPOSIUM & RECEPTION

Sabine Eckmann, Frank Escher, Ravi GuneWardena, Angela Pang, & Jan Ulmer

Chancellor Mark S. Wrighton announces the dedication of the Douglas B. Dowd Modern Graphic History Library, a division of Special Collections. Made possible by an endowing gift from Ken and Nancy Kranzberg.

Since the beginning of the twentieth century artists have employed exhibition design as an experimental new art form to intervene in existing institutional structures and art historical canons.

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WANGECHI MUTU

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POLLOCK (2000)

tivoli theatre, 6350 delmar blvd. | 7 pm

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MOULIN ROUGE (1952)

tivoli theatre, 6350 delmar blvd. | 7 pm

PUBLIC LECTURE SERIES

Office of the Provost and the Law, Identity & Culture Initiative in the School of Law

steinberg auditorium | 6 pm reception | 6:30 pm lecture Artist Wangechi Mutu, whose work is concerned with questions of self-image, humanness, and representation, will speak as part of the Sam Fox School Public Lecture Series.

OCTOBE

DARIO ROBLETO LECTURE SEPTEMBER 19 SETLISTS FOR A SETTING SUN (DARK WAS THE NIGHT), 2014

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A self-described “materialist poet,” Robleto emphasizes the relationship between language and materials as a crucial component to his work. “Liner notes,” usually in the form of a wall label, accompany many of the works, detailing the sources embedded therein. A great appreciator of DJ culture, and a former DJ himself, Robleto considers his work a mixtape or “sampling” of humanity; he remixes forgotten stories and materials and reconstructs them into new forms as a lens to view the future through the past.

FREI OTTO: SPANNING THE FUTURE FILM SCREENING

MARTINO STIERLI PUBLIC LECTURE SERIES Harris Armstrong Fund Lecture

steinberg auditorium | 6 pm The Sam Fox School Student Council presents a free public screening of Frei Otto: Spanning the Future, a documentary about the life and works of Frei Otto, told in his own words and by those he inspired.

kemper museum | 6 pm reception steinberg auditorium | 6:30 pm lecture Martino Stierli, the Philip Johnson Chief Curator of Architecture and Design at the Museum of Modern Art, will deliver a lecture addressing photomontage as a quintessential means of representation in modernity.

KEMPER ART MUSEUM FILM SERIES

KEMPER ART MUSEUM FILM SERIES

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THE MYSTERY OF PICASSO (1956)

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ONTOLOGY OF INFLUENCE: RON LEAX & ALUMNI EXHIBITION

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LAYLAH ALI

KEMPER ART MUSEUM FILM SERIES

OPENING EXHIBITION

PUBLIC LECTURE SERIES Chancellor’s Graduate Fellowship 25th Anniversary Celebration Lecture

ELIZABETH C. CHILDS SPOTLIGHT TALK

Directed by and starring Ed Harris as Abstract Expressionist painter Jackson Pollock, the film looks at the career and the tumultuous life of the man who has fittingly been called “an artist dedicated to concealment, a celebrity who nobody knew.”

In his Oscar-nominated role, José Ferrer portrays Henri de Toulouse-Lautrec, whose work embodies the spirit of bohemian Paris in the 1890s.

tivoli theatre, 6350 delmar blvd. | 7 pm Through a combination of stop-motion and time-lapse photography, director Henri-Georges Clouzot films Pablo Picasso at work in his studio, emerging with a quiet documentary that captures the revolutionary artist’s creative process.

des lee gallery, 1627 washington ave. | 6 - 8 pm In honor and celebration of his remarkable thirty-year tenure as a professor of art at Washington University, the Des Lee Gallery presents Ontology of Influence: Ron Leax and Alumni Exhibition, featuring artwork by Leax and thirty-seven alumni with whom he has worked closely.

steinberg auditorium | 6 pm reception | 6:30 pm lecture Artist Laylah Ali will speak as part of the Sam Fox School Public Lecture Series. Her talk is taking place in conjunction with the Chancellor’s Graduate Fellowship 25th Anniversary Celebration. Ali earned her MFA degree from Washington University in 1994.

kemper auditorium | 6 pm Elizabeth C. Childs, Etta and Mark Steinberg Professor of Art History and chair, Department of Art History & Archaeology in Arts & Sciences, will discuss Paul Gauguin’s Te Atua (The Gods) (1899).

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SHELLEY RICE

kemper art museum | 6 pm Reception steinberg auditorium | 6:30 pm Lecture

PUBLIC LECTURE SERIES

Shelley Rice, Arts Professor in the Department of Photography & Imaging and Department of Art History at New York University will deliver the inaugural Women and the Kemper Lecture, titled “Rio de Janeiro and the World: Marc Ferrez, Photographic Mobility, and International Modernity.”

Women and the Kemper Lecture

steinberg auditorium | 6 pm reception | 6:30 pm lecture

AMALE ANDRAOS

Amale Andraos, dean of Columbia University’s Graduate School of Architecture, Planning and Preservation (GSAPP) and co-founder of WORKac, a New-York based architectural and urban practice with international reach, will deliver the Ruth Kahn Lynford Lecture, titled Five Year Plans.

PUBLIC LECTURE SERIES Ruth Kahn Lynford Lecture

THORSTEN DECKLER

steinberg auditorium | 6 pm reception | 6:30 pm lecture

SEYMOUR CHWAST

steinberg auditorium | 6 pm reception | 6:30 pm lecture

Architect Thorsten Deckler will deliver a public lecture titled Armed Response—architectural maneuvers in Johannesburg to kick off the Informal Cities Workshop.

INFORMAL CITIES WORKSHOP LECTURE

Graphic designer Seymour Chwast will deliver a lecture titled God/Sex/War as part of the Sam Fox School Public Lecture Series.

PUBLIC LECTURE SERIES

Co-sponsored by Modern Graphic History Library

ART INSPIRING MUSIC: NEW MORSE CODE* PERFORMANCE

Presented with the Department of Music in Arts & Sciences

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kemper art museum | 5 pm The Kemper Art Museum partners with the Department of Music in Arts & Sciences to welcome the cello / percussion duo New Morse Code performing music inspired by the exhibition Real / Radical / Psychological: The Collection on Display.

ALLISON UNRUH*

kemper art museum | 5 pm

FAMILY FUN SATURDAY*

kemper art museum | 11 - 3 pm

Allison Unruh, associate curator, will discuss works in the exhibition Real / Radical / Psychological: The Collection on Display.

GALLERY TALK

Funded in part by the Women’s Society of Washington University and Women and the Kemper

NOVEMBE 04 07

JOAN OCKMAN

kemp auditorium | 12 pm

DISCUSSIONS IN ARCHITECTURAL HISTORY AND THEORY LECTURE

Joan Ockman will deliver a lecture titled Complexity and Contradiction in Architecture: 50 Years of Reception as part of DISCUSSIONS in Architectural History and Theory.

TOM FRIEDMAN

kemper art museum | 6 pm reception steinberg auditorium | 6:30 pm lecture

PUBLIC LECTURE SERIES ART ON CAMPUS LECTURE

American artist Tom Friedman is known for works that often make unconventional use of ordinary materials, exploring notions about perception, logic, and humor.

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PHILIPPE RAHM

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MEREDITH MALONE*

kemper art museum | 5 pm

JOHN DOUGLAS POWERS

steinberg auditorium | 6 pm reception | 6:30 pm lecture

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PUBLIC LECTURE SERIES AIA ST. LOUIS SCHOLARSHIP FUND LECTURE

GALLERY TALK

PUBLIC LECTURE SERIES

Henry L. and Natalie E. Freund Visiting Artist Lecture

steinberg auditorium | 6 pm reception | 6:30 pm lecture Swiss architect Philippe Rahm, principal in the office of Philippe Rahm architectes in Paris, will deliver the annual AIA St. Louis Scholarship Fund Lecture, titled Gradient atmospheres: recent work by Philippe Rahm architectes.

Meredith Malone, associate curator, will discuss works in the exhibition Real / Radical / Psychological: The Collection on Display.

John Douglas Powers will deliver the Henry L. and Natalie E. Freund Visiting Artist Lecture, titled Movement and Meaning.

Celebrating the Museum’s ten years in the current building, this Family Fun Saturday will have interactive art-making experiences inspired by the Museum’s renowned permanent collection.

JOHN DOUGLAS POWERS LECTURE NOVEMBER 14 LOCUS, 2015

LAYLAH ALI LECTURE OCTOBER 13

UNTITLED (ACEPHALOUS SERIES), 2015

The subject of Ali’s most well-known gouache paintings are the Greenheads – characters designed to minimize or eliminate categorical differences of gender, height, age, and in some ways race. The works are small scale gouache paintings and drawings on paper. She is known to prepare for many months, planning out every detail so there are no room for mistakes. Ali’s work is based on life experiences.

Although you may not be able to tell, she says all of her work holds meaning and that what’s in her mind transcends from her hands on paper.

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JENNIFER PADGETT

kemper art museum | 5 pm

PARABOLA 2016

des lee gallery, 1627 washington ave. | 6 - 9 pm

SPOTLIGHT TALK

Jennifer Padgett, PhD candidate, Department of Art History & Archaeology in Arts & Sciences, will discuss Stuart Davis’s Flying Carpet (1942).

OPENING RECEPTION

* In conjunction with Real / Radical / Psychological: The Collection on Display

FA L L 2 0 1 6 C A L E N D A R

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— Project I —

CRITICISM

While I like the cleanliness of the columns within the rows of information, I think my design feels a little too static. I do wish I explored the edge boundaries further and looked at more ways to break the grid.

I made a big mistake in deciding where the folds would fall in the final document. I should have made the first three panels thinner and the last panel wider so the “Fall Calendar 2016” sticks out of the side, but all the folds align on the left edge.

Instead, I made the last three columns wider. In order to execute my concept, I had to fudge the folds to make the edges align, but the margins were not adjusted to the new page widths.

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— Molly Magnell —

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