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Part 1: Market Research Company Profile………………………………………………………………………………….3 Financial Summary………………………………………………………………………………3 Brand & Fashion Concept………………………………………………………………………3 Market Position and Competition…………………………………………………………….3-4 Product Comparison……………………………………………………………………………..4 SWOT Analysis…………………………………………………………………………………..4 Part 2: Line Development Problem Statement……………………………………………………………………………4-5 Target Market…………………………………………………………………………………….5 Trend Analysis…………………………………………………………………………………5-6 Line Direction……………………………………………………………………………………..6 Color, Print, & Fabric Story…………………………………………………………………...6-7 Line Plan………………………………………………………………………………………..6-8 Key Items…………………………………………………………………………………………8 Part 3: Merchandising Plan Quick Costing…………………………………………………………………………………….8 Six-Month Plan…………………………………………………………………………………...9 Merchandising Plan Calculations………………………………………………………………9 Ratio Distribution……………………………………………………………………………..9-10 Assortment Plan…………………………………………………………………………….10-11 Purchase Order…………………………………………………………………………………11 References………………………………………………………………………………………….12-16
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Adidas is a publicly held athletic company headquartered in Herzogenaurach, Germany. The company strategy is rooted in sport and seeks to push boundaries as well as the belief that sport has the power to change lives (Adidas AG, 2017). Adidas has categories of merchandise for men, women, and children and prices range from $5-$600 depending on the merchandise category (Adidas America Inc., 2019). Adidas has also recently taken control of the Reebok brand as well.
From 2015 to 2017, Adidas had been experiencing steady growth, especially with the production of the Yeezy Boost sneaker as well as the accumulation of Reebok (Woolf, 2018). Despite footwear sector shrinkage in 2016, Adidas still saw growth past 80% (Barker, 2017). The 2-D bar chart displays yearly (2013-2017) totals for the following sectors: Cost of Revenue, Operating Expenses, and Net Profit.
Adidas, one of the most popular activewear brands in the world, has a mission to be the best sports company in the world in terms of products, experiences, performance and
sustainability (Adidas AG, 2017). The entire company strategy is rooted in sport, seeks to push boundaries, and believes that sport has the power to change lives and therefore so can Adidas (Adidas AG, 2017). Adidas consists of 4 main categories which are footwear ($30-$350), athleisure apparel ($14-$500), accessories ($5-$600) and sport apparel ($7-$600). These categories spread across Men’s, Women’s and Children’s divisions and are placed in the moderate category for apparel (Adidas America Inc., 2019). All Adidas merchandise is offered through independent retail stores, online via the official Adidas website, or independent retail websites, licenses, and in Adidas retail stores. Since Adidas is a global brand and has many stores, they also have a large manufacturing and distribution strategy. Adidas uses 800 independent factories from 55 different countries around the world to source and manufacture their merchandise (Adidas AG, 2017). Twenty percent of this is sourced to The Americas (United States, Brazil, Argentina, Canada, and Mexico), 68% is sourced to Asia (China, Vietnam, Korea, Indonesia and India), and 12% is sourced to EMEA countries (Germany, Turkey, Italy, Spain and South Africa). The company also has a range of suppliers, from main suppliers, subcontractors, material/other service providers, licensees, and agents (Adidas AG, 2017).
Although Adidas remains one of the top activewear companies in the industry, its competitor Nike still reigns with the top market share, with Under Armour trailing behind Adidas. All three of these brands appeal to the same or similar customers and although Nike has been the #1 sportswear brand in the past and present, 3
Adidas and Under Armour are increasingly gaining on Nike (Green, 2016). As of 2018, the global sports industry is a 1.3 trilliondollar market (Shah, 2018). Within this market, Nike leads the pack, bringing in $36.4 billion in 2018 (Statista, 2019). Coming in second is Adidas with a brand value of $14.3 billion, generating just over $24 billion in 2017 (Statista, 2019). Lastly is Under Armour, bringing in a little less than $5 billion in 2017 (Statista, 2019).
Figure 2: Pie Chart Showing Market Share Percentages of Adidas and Its Competitors in the Activewear Market (using the rate of exchange of $1 = 0.87 Euros)
Adidas, Nike, and Under Armour all share similar classifications of merchandise distributed to the following sectors: Men, Women, and Kids. Those 3 sectors are then divided into the following branches: Clothing, Accessories, and Shoes. Adidas maintains an additional branch, specifically categorized as ‘Sport.’ The ‘Sport’ category allows for a quick search of all products that are made for an individual sport selected. (i.e. All items related/used to Golf.) Additionally, tracksuits have been a staple and identifier within the Adidas brand since the 90s and are continuously being redesigned in numerous colors and styles. Nike maintains 3 additional sub-branches being: Compression/Nike Pro, Plus Size, and Surf/Swimwear. Compression/Nike Pro
is a line developed with Dri-Fit fabric, that has sweat minimizing technology. Additionally, Nike has both a Plus Size line and a Surf/Swimwear line, which neither Adidas nor Under Armour have; therefore, allowing Nike to cater to a vaster audience. Under Armour maintains 2 additional subbranches: Underwear and Polo. Under Armour carries ‘Pure Stretch’ Underwear as well as short and long sleeve Polo shirts, something neither Adidas nor Nike have; therefore, allowing the brand to reach further on types of product demands.
Strengths
Weaknesses
1. In the world, Adidas ranks second for most valuable sports brand (Rinky, 2018). 2. The company maintains a vast employee count of 56,888 people, who originate from 100+ countries, which leads to immense and irreplaceable knowledge (Adidas, 2018). 3. Adidas increases both brand awareness and its target customer base through the use of celebrity endorsements and sport organization (FIFA, NBA, UEFA, Olympics) sponsorships (Bhasin, 2018).
1. Back in 2015, Adidas POS and marketing investments ranked at 13.9% of its stakes; therefore, causes high operating expenses to be high overall (Adidas, 2016). 2. In 2005, the former executive of Adidas stated that the company had paid too much for ownership of the Reebok brand, spending $3.8 Billion (Peterson, 2015). 3. Adidas earned themselves a poor track record with trade union rights, after firing 33 Panarub factory workers, due to their strike for fair pay (Oxfam Australia, 2018).
Opportunities
Threats
1. Near the end of 2017, Adidas sales in both China and North America had increased into double-digits (Thomasson, 2017). 2. Adidas reported their water reduction targets/strategies for the second consecutive year within the CDP Water Program, while being rewarded with an ‘A-’ rating for their leadership (Adidas, 2017). 3. Nike has a plus-size line, meanwhile Adidas does not; therefore, the brand lacks an opportunity for market penetration (Adidas, 2018).
1. Majority of the brands production is outsourced; therefore, suppliers have the upper hand in bargaining power (Bhasin, 2018). 2. Pirated imitations will continue to have an effect on Adidas’ brand image (Total Reads, 2017). 3. When operating in numerous countries, Adidas is exposed to currency fluctuations; especially, due to the unstable political climate in numerous global markets (F.F.University, 2016).
Based on the market research that was conducted, it is proposed that Adidas would 4
benefit from and be more competitive with the addition of a women’s Plus Size line of activewear within their stores and online. According to Fashion United and research conducted by NPD Group, the activewear sector of retail now represents 22% of the entire apparel industry’s sales (Turk, 2018). Additionally, the global activewear market is expected to grow 6.8% by 2024, reaching $567 billion by that time (Market Watch, 2018). It is estimated that 67% of women are a size 14 or above, which is considered plus size (Turk, 2018). This means that Adidas is serving only 33% of its potential customers by not offering a full line of plus size items. Nike, the major competitor for Adidas and the largest player in the activewear market, began selling plus size clothing in 2017 (Berr, 2017). Between 2017 and 2018, American plus brands have made strides to increase their activewear products by 77%; however, most activewear brands have yet to serve that part of the market (Yau, 2018). According to a study done by Washington State University, most plus-size women end up shopping for their activewear in the men’s section to find their sizes (“Pinched by price, put off by styles: Plus-size women wear men's clothes,” 2016). With the expected growth of the activewear industry and the major consumer market that is plus size, Adidas would benefit greatly from including a women’s Plus Size line into their stores and online.
The Adidas Plus customer is the same as the original customer, as they just require larger sizes. The main Adidas customer is Upper-class and upper-middle class and cares about being on trend (Bhasin, 2017).
Image 1.1
Shannon, the Adidas customer representative, is a 28-year old Associate Marketing Manager for Ulta based in Aurora, Illinois. Shannon earns $65,000 per year before taxes and earns $49,310 after taxes (Glassdoor, 2018; SmartAsset, 2019). After she pays for rent, utilities, and other monthly expenses, Shannon is left with $2,800 for her monthly discretionary income (Riverstone Apartments, 2019). Shannon lives in a 1-bedroom apartment in the Riverstone apartment building located just 7 minutes away from the Ulta headquarters. Although she is very career driven, in her free time she likes to travel, shop, exercise, read blogs and watch YouTubers. Shannon loves to get her fashion inspiration from blogs such as “Curves on a Budget” by Nicole Simone and “From Head to Curve” by Ashley Morgan, as well as from Pinterest and YouTubers such as Loey Lane. Aside from Adidas, she enjoys shopping at places such as Nike, Eloquii and Fashion Nova. On average, Shannon visits the Aurora, Illinois Adidas location once a month and will spend $150-$200 per visit.
For the upcoming Spring/Summer 2020 season, Adidas will continue to stay with the current selection of product offerings, but will expand with a Plus Size activewear collection, in efforts to be more inclusive and empower women of all shapes and 5
sizes. The general trend direction includes Retro 80s meets modern gym-day chic (Doneger Creative Services, 2018). The mood is confident and spunky, represented through the fusion of striking silhouettes, flexible fabrics, and quirky colors to dominate the S/S 20 season (ISPO Textrends). Key silhouettes for the line include graphic cutouts and high waisted leggings that are flattering due to a cinched waist and booty lifting contour effect (Varga, 2018). Key items for this line include 2-piece coordinated sets along with bold accent layers that include color blocking detail (Varga, 2018).
The S/S 20 line, titled New Wave, aims to represent our customer through the following aspects: Vibrancy, Energy, and Unity. The concept board below, titled Femme-Fusion, is one representative of the theme for this line. Key silhouettes and key items can be seen such as high waisted leggings with cinched waistband, loose tshirts, 2-piece bike short set, and graphic cutouts (WGSN, 2018).
From left to right: Sunkissed, Popsicle, Seaside, Watermelon, Breezy, Night Swim
Seashell
All fabrics were based on the current Adidas clothing fabric content as well as the WGSN trend Empower Up! that was used as the inspiration for this clothing line. Swatch
Fabric Name
Wholesale Price per Yard
100% Polyester
$1.99
100% Polyester
$3.99
95% Cotton, 5% LycraÂŽ Spandex
$2.49
(WGSN; The Smoothie Spot, n.d.; We Heart It, n.d.)
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80% Nylon, 20% Lycra® Spandex
$5.24
90% Polyester, 10% Spandex
$5.24
95% Polyester, 5% Lycra® Spandex
$4.05
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The table below shows the estimated fabric costs for all ten items in the line which includes all fabrics (i.e. outer and lining fabrics). This table and its calculations show that each style can be offered at the retail price, having a markup of 60% or higher. Style Number
The five key items selected for the S/S 20 line are the color block windbreaker, the tiefront tank top, the dolman t-shirt, the bike short and the high-rise legging. These were selected as the key items because they are the more basic items in the line, making them versatile and able to pair well with other items in the line, as well as being the items that best represent the Adidas brand.
Unit Retail
Unit Cost
Required Yardage
Quick Cost
$34
Target Fabric Cost $20.40
4S20AD01
$85
6 yds
$17.97
1S20AD11
$45
$18
$10.80
1.5 yds
$7.86
1S20AD12
$25
$10
$6.00
1.5 yds
$3.74
1S20AD13
$35
$14
$8.40
1.5 yds
$7.86
1S20AD21
$25
$10
$6.00
1.8 yds
$4.49
1S20AD31
$55
$22
$13.20
2.2 yds
$11.53
1S20AD32
$65
$26
$15.60
2.2 yds
$8.78
2S20AD41
$45
$18
$10.80
2.5 yds
$10.13
2S20AD51
$65
$26
$15.60
3 yds
$12.15
2S20AD61
$65
$26
$15.60
3 yds
$12.15
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i.e. Planned Retail Purchases for May = $9,630 + $1,444.50 + $26,750 - $19,260.00 = $18,565 Planned Purchases at Cost: Planned Purchases at Cost = Planned Retail Purchases * (100%-Markup Percentage) i.e. Planned Purchases at Cost for May = $18,565 * (100%-60%) = $7,426 EOM Inventory: EOM= $ Retail Stock BOM of the next month i.e. EOM for May = $26,750 Based on the 6-month merchandising plan, the planned retail purchases for May are $18,565 for Adidas’s Aurora, Illinois retail location.
Total Stock-to-Sales Ratio: Total Stock-to-Sales Ratio = Value of Stock BOM / Total Sales i.e. Total Stock-to-Sales Ratio for the entire season = $19,260.00/$9,630 = 2.0
Planned Sales $: Monthly Planned Sales ($) = Last Year’s Monthly Sales % * Season Total i.e. Planned Sales for May = 18% * $53,500 = $9,630
The following tables represent the style, size, and color distributions for the Spring/Summer 2020 Women’s Plus line for Adidas.
Retail Stock: BOM Retail Stock = Stock-to-Sales Ratio for Month * Monthly Planned Sale i.e. BOM Retail Stock for May = 2.0 * $9,630 = $19,260 Markdown $: Markdown $ = Markdown % * Monthly Planned Sale i.e. Markdown $ for May = 15% * $9,630 = $1,444.50 Planned Retail Purchases: Planned Retail Purchases = Planned Sales $ + Markdowns + EOM – BOM
Class # 1 2 4
Class Tops Bottoms Jacket
% of Units Purchased 45% 35% 20%
Estimated $ Amount Purchased $ 8,354.25 $ 6,497.75 $ 3,713.00
Since Adidas does not have a current Plus line, the ratios presented in the “Style Distribution” table are based on the ratios from Nike’s women’s plus line, which is a direct competitor for Adidas (“Plus Size Clothing for Women”). These ratios were calculated by taking the total number of items within that category and comparing that to the number of items per class. The ratios are scaled down a little compared to Nike’s ratios as their plus size line currently has 63 items offered compared to the 10 items being offered with this Adidas line. 9
Since consumers buy more tops than pants, Class #1 makes up the largest ratio of all three classes listed. There is only one jacket offered in the line, therefore it makes up the smallest ratio.
Size 1X 2X 3X
Percentage 20% 40% 40%
The following tables represent the assortment plans for the key items of the Spring/Summer 2020 Plus line. The class categories are as follows: 1-Tops; 2Bottoms; 4-Jackets. All units are calculated only for the Aurora, Illinois location during the month of May.
The current sizes offered in Adidas stores are presented in Alpha sizing from extrasmall to extra-large for all clothing categories, so the women’s plus line will also use the equivalent sizing being 1X, 2X and 3X. The 2X and 3X sizes make up the largest ratio of the size distribution for the reason that this is a plus line. 1X, despite still being a plus size, can be very similar to an extra-large, so the larger focus is on the two larger sizes, 2X and 3X.
Color/Print Percentage Sunkissed 10% Popsicle 15% Seaside 13% Watermelon 18% Breezy 18% Night Swim 18% Seashell 8% The Adidas women’s plus line color distribution is based on the trend forecasts by WGSN and Doneger for Spring/Summer 2020. The black and grey colors, AKA Night Swim and Breezy, are the two neutral staple colors for the line, which is why both of them make up the largest ratios. Each item in the line is offered in either black or grey as well as two other “trend” colors which are described as mid-tones that are just above pastels and provide a 1980’s feel (Varga, 2018). There are many colors in the forecasts that were researched, which is why the distribution ratios are very close. Additionally, plus-size activewear colors are dark overall. This is another reason why the line focuses on a lot of brighter colors (Yau, 2018).
The color block windbreaker retails for $85.00. The total units purchased is 21, bringing the total retail to $1,785.
The tie-back tank retails for $25.00. The total units purchased for this style is 45 units, bringing the total retail to $1,125.
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The dolman t-shirt retails for $25.00. The total units purchased for this style is 45 units, bringing the total retail to $1,125.
The bike short retails for $45.00. The total units for this item was 33, bring the total retail to $1,485.
The leggings retail for $65.00. Total units purchased was 33, making the total retail $2,145. purchased was 33, making the total retail $2,145
The table below demonstrates the purchase order for the Adidas Aurora, Illinois store. The PO meets the budget of the planned retail sales ($18,565) for the month of May laid out in the SixMonth plan above, with a total retail of $18,405.
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Adidas AG. (2017). Profile. Retrieved from https://www.adidas-group.com/en/group/profile/ Adidas AG. (2017). Strategy. Retrieved from https://www.adidas-group.com/en/group/strategyoverview/ Adidas AG. (2017). Supply Chain Approach: Supply Chain Structure. Retrieved from https://www.adidas-group.com/en/sustainability/compliance/supply-chain-approach/#/aufbauder-beschaffungskette/ Adidas America Inc. (2019). Retrieved from https://www.adidas.com/us Barker, J. (2017, March 13). Adidas crafted comeback using celebs, social media. Retrieved from https://www.detroitnews.com/story/business/2017/03/13/adidas-comeback/99142950/ Berr, J. (2017, May 4). The fashion industry thinks big about plus sizes. Retrieved from https://www.cbsnews.com/news/the-fashion-industry-thinks-big-about-plus-sizes/ Bhasin, H. (2017, December 15). Marketing strategy of Adidas. Retrieved from https://www.marketing91.com/marketing-strategy-of-adidas/ Bhasin, H. (2018, March 07). SWOT analysis of Adidas - Adidas SWOT Analysis. Retrieved from https://www.marketing91.com/adidas-swot-analysis/ Doneger, H. (2018). Post Gram. Retrieved from https://www.doneger.com/dcs/Inspiration/ss20/Post-Gram.html Green, D. (2016, November 13). Adidas and Under Armour are locked in a bitter battle to be Nike's top US competitor — here's who's likely to win. Retrieved from https://www.businessinsider.com/adidas-and-under-armour-are-fighting-to-be-nikes-top-uscompetitor-2016-11 Glassdoor. (2018, March 12). Ulta Beauty Associate Marketing Manager Salaries. Retrieved from https://www.glassdoor.com/Salary/Ulta-Beauty-Associate-Marketing-Manager-SalariesE9466_D_KO12,39.htm
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Market Watch. (2018, August 22). The Global Activewear Market size is expected to reach $567 billion by 2024, rising at a market growth of 6.8% CAGR during the forecast period [Press Release]. Retrieved from https://www.marketwatch.com/press-release/the-global-activewearmarket-size-is-expected-to-reach-567-billion-by-2024-rising-at-a-market-growth-of-68-cagrduring-the-forecast-period-2018-08-22 Nike, Inc. (2019). “Plus Size Clothing for Women.” Nike.com. Retrieved from https://store.nike.com/us/en_us/pw/womens-plus-size/7ptZrd8?ipp=62 Oxfam Australia. (2018). Adidas – So what’s the problem with adidas? Retrieved from https://www.oxfam.org.au/what-we-do/ethical-trading-and-business/workers-rights2/adidas/#workers Peterson, H. (2015, March 23). 4 mistakes that led to Adidas' downfall. Retrieved from https://www.businessinsider.com/heres-where-adidas-went-wrong-2015-3 Pinched by price, put off by styles: Plus-size women wear men's clothes. (2016, September 23). Retrieved from https://www.orlandosentinel.com/opinion/os-ed-plus-size-fashion-fitness-theinterview-092316-20160923-story.html Rinky, S. (2018). Top 10 Sports Brands in the World 2017. Retrieved from http://textilefocus.com/top-10-sports-brands-world-2017/ Riverstone Apartments. (n.d.) Retrieved from https://www.riverstoneapt.com/unit/1bedroom,1batha Shah, A. (2018, March 22). Promotional Activity in The Sportswear Industry: A Look at Nike, Under Armour And Adidas. Retrieved from https://www.forbes.com/sites/alapshah/2018/03/22/promotional-activity-in-the-sportswearindustry-a-look-at-nike-under-armour-and-adidas/#75b9cd14771e SmartAsset. (n.d). Illinois Income Tax Calculator. Retrieved from https://smartasset.com/taxes/illinois-tax-calculator#cVFzPKkWud Smith, L. (2018, August 03). ISPO Textrends launches color palette for Spring/Summer 2020. Retrieved from https://www.ispo.com/en/trends/ispo-textrends-launches-color-palettespring/summer-2020 The Smoothie Spot. (n.d). [Pinterest Post]. Retrieved on February 9, 2019 from https://www.pinterest.com/pin/511440101426955719/ 13
Statista. (2019). Adidas - Statistics & Facts. Retrieved from https://www.statista.com/topics/1257/adidas/ Statista. (2019). Nike's revenue worldwide from 2005 to 2018 (in million U.S. dollars). Retrieved from https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/ Statista. (2019). Number of retail stores of the adidas Group worldwide from 2008 to 2017, by store type. Retrieved from https://www.statista.com/statistics/268442/number-of-retail-stores-ofthe-adidas-group-worldwide-by-store-type/ Statista. (2019). Under Armour - Statistics & Facts. Retrieved from https://www.statista.com/topics/2470/under-armour/ Thomasson, E. (2017). Adidas expansion in China and US boosts third-quarter profit. Retrieved from https://www.independent.co.uk/news/business/news/adidas-china-expansion-us-q3-profit2017-sportswear-firm-a8045271.html Turk, R. (2018, December 7). Size inclusivity has yet to make waves in activewear. Retrieved from https://fashionunited.com/news/fashion/size-inclusivity-has-yet-to-make-waves-inactivewear/2018120725000 Varga, C. (18, June 15). Active Forecast S/S 20: Empower Up! Retrieved from https://www.wgsn.com/content/board_viewer/#/79244/page/1 We Heart It. (n.d). [Pinterest Post]. Retrieved on February 9, 2019 from https://www.pinterest.com/pin/677651075160167770/ Woolf, J., & Ericson, N. (2018, February 01). Adidas Boost: The Sneaker Technology that Changed a Company's Fortunes. Retrieved from https://www.gq.com/story/adidas-boost-historyyeezy-sneakers Yau, C. (2018, December 6). Regular vs plus-size activewear assortments [Blog Post]. Retrieved from https://edited.com/blog/2018/12/plus-size-activewear/ Image Sources: Image 1.1: Lipps, E. [Erica]. (n.d). Plus Size Camo Print Leggings [Pinterest post]. Retrieved on February 15, 2019 from https://www.pinterest.com/pin/AVISsgm53iGn8h_WF1o_pqounORSlTWzicUn2BSPhmewqIO1j Hp7-dY/
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Print Chips: Retrieved from https://www.pinterest.com/pin/715790934504541659/ Color Chips: Retrieved from https://www.wgsn.com/content/board_viewer/#/79244/page/3 Retrieved from https://www.doneger.com/dcs/Inspiration/ss20/Color-Fabric/index-2.html Retrieved from https://www.pantone.com/color-finder/Cool-Gray-1-XGC Fabric Swatches: Swatch 1: Retrieved from https://www.fabric.com/buy/0337429/polyester-spandex-lame-jerseyknit-metallic-silver Swatch 2: Retrieved from https://www.fabric.com/buy/0454522/athletic-mesh-knit-black Swatch 3: Retrieved from https://www.joann.com/insul-bright/7145857.html Swatch 4: Retrieved from https://www.fabric.com/buy/0450616/nylon-lycra-spandex-athleticknit-solid-red Swatch 6: Retrieved from https://www.fabric.com/buy/0425683/stretch-jersey-knit-solid-yellow Flats: Figure 1: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/02._BRA_TOP Figure 2: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/sheer%20vest Figure 3: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/aw%20vest Figure 4: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/gilesdeacon Figure 5: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/studio_top
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Figure 6: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/top%20fitted Figure 7: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/panelled%20anor ak Figure 8: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/relaxed%20tailore d%20track%20pant Figure 9: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/05._SLOUNGE_S ET Figure 10: retrieved from https://www.wgsn.com/library/results/757e8eed77de376def62521847966133/01._outdoor_set
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