SWIM & GYM ON THE GO SPRAY
CONTEXT/THE BIG IDEA
INITIAL IDEAS
POSITIONING MAP
IS IT DISTINCT? Similar products in the market, however but they don’t have the same multiple functions as Jim.
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IS OUR IDEA FEASIBLE?
YES!
CREATIVE CONCEPT
VISUAL RESEARCH/INSPO
BRAND IDENTITY - COLOUR PALETTE
BRAND IDENTITY- LOGO
BRAND IDENTITY-FONT
We decided on the name Jim because it is short and snappy to represent the brand and also gives the brand a fun personal touch and a bit of character.
BRAND IDENTITY-NAME
BRAND ONION
RCe seit h t i g l s ivina GC o a n r m a i o o g e h l t n e op C i t s a a n i a R wcndongmeiirc et m i t e r mo
Cu sto H isWseilelpifnm P E m R e U f foculgailn r u SuO N s
M w ak l i e n o g Ffe emen d g el o o o o d g
ATTRIBUTES VALUES
f Co m ho m i t t t e d t o aT caid ia h l h m i e c v i e n g r BrecRusto aeN e m C e r s U o e l n e eb d s s RneF BRAND
•A ESSENCE fragrance that gives • women a little extra time •More confidence
BRAND ONION
EXECUTION
PRODUCT
BOTTLE AND PACKAGING EASY SPRAY PUMP
DURABLE PLASTIC
CLEAR PLASTIC FROSTED TRIANGLES
LOGO METALLIC STRIP CONTRASTIN G COLOURS
SIMPLE SHAPED BOTTLE
FRAGRANCE The ingredients we used in our fragrance was: Naturelle-60 drops Muguet- 60 drops Green-20 drops Citrus-10 Tobacco-15 drops Musk-30 drops Mossy-30 drops Hedione-30 drops Bergamot-30 drops
PRICING
£7.50 £0 £5
£1 0
PLACE
PROMOTION
PRINT AD INSPO
PRINT ADVERTS
FINAL PRINT ADVERT
FINAL PRINT ADVERT
SOCIAL MEDIA- PROMOTION
THANK YOU!