Media

Disclosure 103-1

RadiciGroup's media presence was significant in 2021. The press review and social media monitoring figures once again showed the strong interest among all stakeholders in the Group, its strategies, new product developments and the choices made for the environment, people and local areas. In the area of communication, along with a structured transparency strategy, RadiciGroup has also benefited from its well-established and excellent relationship with the generalist and trade press. Similarly to other stakeholders, the Group builds solid, long-term relationships with the media. During a complex 2021, it was also important to communicate on a regular basis, benefiting not only the press, but the entire value chain. As far as sustainability is concerned, in 2021, RadiciGroup again embraced the principles of balance and accuracy in communicating its performance and results, always making use of up-to-date data and information to demonstrate the validity of the choices made. It was particularly important to translate the complexity of the Group's sustainability choices into a comprehensible language, able to stimulate and engage stakeholders.

The following are some significant figures from the 2021 press review:

2,000 releases in online and print media, both Italian and international.

Focus on Italian newspapers: about 1,000 releases.

Focus on international newspapers: around 900 releases in newspapers in various countries where the Group is present.

1,350 online posts and articles in which RadiciGroup was mentioned, with a daily average of 4 references. Among the main keywords detected were: sustainability, environmental impact and circular economy, consistent with the Group's communication and information strategy for stakeholders. As far as social media presence is concerned, LinkedIn, Facebook, Twitter, Instagram and YouTube had more than 200 posts published in 2021. There has been a steady increase in followers and interactions on all the main platforms, an important sign of both interest in RadiciGroup's activities and the intention to directly contact the Group, often to express appreciation for its activities. Focusing on LinkedIn, the main social media networking site used by RadiciGroup, it recorded an increase of more than 7,600 followers compared to 2020, a very good result for a business-to-business company. To improve the skills of teams using LinkedIn for customer contact, a major training course was organized in 2021, which is described in the training part of this report.