Media

RadiciGroup acknowledges the importance of the transparent communication of its activities, avoiding self-promotion and green washing, and reaffirms its commitment to the reliability and completeness of its information, through its relations with the media. The large scale restrictions due to Covid-19 have had major repercussions on every aspect of social and work activities, including communication to the media (and stakeholders, in general). In this scenario, technology has proven to be essential, by providing digital connectivity solutions that have made it possible to continue interacting with people on a regular basis.

During the first half of 2020, communication to the media was entirely dedicated to the Covid-19 crisis. Through corporate statements and direct personal interviews, top management highlighted, the efforts made to protect the health and safety of employees, on the one hand, and the Group’s commitment to provide support to local communities during the first wave of the pandemic, on the other. Special attention was given to all the initiatives undertaken by RadiciGroup in Brazil, China and Italy. These actions demonstrated not only the Group’s social engagement, but also its ability to identify opportunities for innovation during the crisis. During the second half year, in its communications, RadiciGroup returned to covering topics more closely related to business, such as the launch of new products, sustainability achievements and brand awareness. The Group’s long high-level relationships the major Italian and foreign newspapers and its quality relationships with industry magazines ensured effective and continuous communication to stakeholders about the Group’s developments. Proof of that can be found in the press review available at www radicigroup com/en/service/ press/financial-results which provides a list of all the main articles selected from among the approximately 2,000 articles concerning the Group during the reporting year. The main social platforms – LinkedIn, Facebook, Twitter and Instagram – were again used in 2020 to inform and create communities of interest around topics and events relevant to the Group. All the results related to these platforms have shown an uptrend, and the sentiment analysis conducted on a regular basis has consistently shown largely positive results. In particular, on LinkedIn, the social media considered most relevant for the Group, the number of followers rose significant from 15,018 in December 2018 to 22,484 in December 2020. Last year, increased effort was made to communicate through LinkedIn, leading to over 100 posts that generated over 170 comments and an overall total of 1,300 shares. This goes to show that not only the importance of this particular social platform is growing, but so is the level of interaction with stakeholders. In order to exploit the full potential of this tool, an internal international training course involving many professionals in the Group was organized in 2020 and is to be concluded in 2021. The objective of the course is the development of individual competencies at the service of Group brand awareness and strategic issues.