Masonic Home receives record donations for Giving Tuesday

Like so many things in 2020, fundraising for the Masonic Home of Missouri looked very different last year, including our annual Giving Tuesday event. This event, however, was different in a good way.

“This was our fourth year participating in Giving Tuesday and our most successful,” said Masonic Home of Missouri Annual Giving Officer Julie Kirchhoff.

Going into Giving Tuesday – the Tuesday after Thanksgiving set aside for holiday charitable contributions – the Masonic Home of Missouri was looking at a year in which requests for assistance rose dramatically and donations were falling short. With this in mind, development staff wanted to try something different.

They used Giving Tuesday as a launch day for a new campaign – our 12 Days of Christmas campaign, and thanks to the generosity of our supporters and a corporate matching gift from Commerce Trust Company, The Masonic Home of Missouri raised five times its previous record for Giving Tuesday throughout the duration of that campaign.

“Our goal was to raise $15,000 online during the campaign, a big goal considering we raised just $1,750 last year,” said Kirchhoff.

Not only did the campaign meet that goal, it surpassed it with donations totaling $15,850.

$7,500 of that total came from Commerce Trust Company who pledged to match donations up to that amount.

The campaign started with an email that went to 14,000 Missouri Masons and Masonic Home donors on Giving Tuesday and was paired with daily Facebook posts highlighting the programs that donations help fund. The Masonic Home’s financial assistance, partnership, recognition, and financial education programs were all featured at some point during the campaign.

The Masonic Home of Missouri is grateful for each and every person and business who donated, whether it was $5 or $500, these generous donations help the organization continue providing essential financial assistance to your Masonic family in need and needed resources for children in your communities during a time when need is so high.

It’s not too late to donate! Make a donation today at mohome.org/donate.