Building a World Class Fitness Service The Online Shop for your Members to enquire, book and buy your extraordinary range of products.
Problems encountered in the Low Service model: • Limitations on product range reduces market share. • Lack of promotion reduces member awareness and uptake. • Reduced uptake impacts PT Turnover. • PT recruitment costs £1000+ each P.T.* • Service instability negatively affects attrition in members.
The Rising importance of fitness services : 1. Key source of additional revenue. 2. Provides the human link between club and member. (Personal Trainers) 3. Reduces attrition and boosts retention in club. 4. Provides a point of differentiation 5. Allows you to charge more for membership 6. Boost referrals 7. Broadens your market appeal
Recommendations: 1. Recruit PT graduates from your Club membership 2. “Train in“ the fitness services product range. 3. Provide an effective promotional support programme. 4. Provide Club P.T Mentoring and ongoing service development support. 5. Treat P.T ‘s like “fitness consultants”
MEMBER SURVEYS REVEAL WHAT ACTUAL MEMBERS OF YOUR FITNESS CLUBS WANT TO SEE.
YOU PROVIDE ACCESS TO THEM; MEMBERS REWARD YOU BY GIVING YOU MORE MONEY. SIMPLE!
Regular re-programme sessions with a trainer to keep you progressing
Regular emails to keep you informed of things to help you achieve your goals Weekly training sessions at a convenient time with a small group of members and a chosen trainer (A Tribe)
Swimming courses
Swimming courses
Product Range:
1. 2. 3. 4. 5. 6. 7. 8. 9.
Tailored Induction Sessions 6-Week Transformation Courses Familiarisation sessions First Programme sessions Refresher sessions PT bundles 30min/60min/2:1 Referral Offers Group training 6-week Courses 12-week programmes
10. Online coaching courses 11. Nutritional coaching 12. “Learn to…” Clinics 13. Assessments 14. Re-Programmes 15. Event training 16. Equipment Consultancy 17. Session Coaching Services – i.e. Teens train4 free, Family sessions, Early riser, Ladies Mornings
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The 12 Week Planning Cycle
Period
Planning
Finalise
Brief
Review
Jan - Mar
Oct
Nov
Dec
Feb
Apr - Jun
Jan
Feb
Mar
May
Jul - Sep
Apr
May
Jun
Aug
Oct - Dec
Jul
Aug
Sep
Nov
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The Digital Customer Comment Card
YOUR MEMBER FEEDBACK SYSTEM
Form Response
In Club Strut Card/Poster
Feedback Portal
In Club Banner Voice Message Response
90-Day Member Communication
Existing Member Database Member Fitness Services Website
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P.T services
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“Learn To”… Clinics
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Fitness Programmes
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Group Training
90-Day Email & SMS Communication
Lead Depot
Booking App
Special Member Events
(Open Days, Holidays, Walks etc.)
1. Try It Fortnight 2. PT Fortnight/Corporate Fortnight 3. Know Your Numbers Fortnight
Quarterly Member Digital Magazine Social Media Channels
Communication Channels (Live Chat, Voice Message)
(Facebook, Instagram) 4. Tribe Fortnight/Wear the Shirt Fortnight
Club TV 5. Member Crusade Fortnight 6. This Girl Can Fortnight/ Charity Fortnight
Club Radio
Website Analytics
Personal Trainers
In House Team
Club Member Registration Portal • Triggers Email and SMS strings to your club members. • Provides links to your Club Newsletter and Fitness Services Websites.
Email Programme
SMS (Text) Programme
Fitness Club TV Webinar and Recorded Video
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Fitness Club Radio Webinar and Recorded Video
• Podcast
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Club Member
Newsletter
Club Member What’s On Guide
Offline Support
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Fortnight Promotions
P.T Fortnight
Fortnight Promotions
Try It Fortnight
Fortnight Promotions
Tribe Enrolment Fortnight
Fortnight Promotions
Know Your Numbers Fortnight
Fortnight Promotions
Wear the Shirt Challenge Fortnight
Fortnight Promotions
This Girl Can Fortnight
Referral Offers
“Learn To”… Clinics
Group training 6-weekCourses
4-6 Week Programmes
Re-Programme Sessions
Nutritional coaching
Assessments
Fitness Tracking Myzone Website Services
Event Training
• Park Run • London to Brighton Bike Ride • Etc.
Member & Guest Events
Online Coaching Courses
Equipment Consultancy
Session Coaching Services
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Digital Leadbox Promotion Data Capture • All leads drop into your own Lead Depot Portal. • See what promotion a lead signed up for and follow them up with the contact information they provided.
Booking App Services can be booked and paid for through your Club Booking App.
Communication Channels Voice Messaging
Live Chat Widget
Call Me Back Widget
Calendly Appointment Booking
“A primary objective was to encourage all members to have early meaningful engagement with our passionate fitness team, whilst educating and sign posting all of the tools that we offer to help them achieve their goals. Just three months into the trial and we are already starting to see impressive results.
James Cole Commercial Director, 1Life
All of the trial sites have recorded reduced attrition rates, increased member engagement and new members referrals when compared to the rest of the estate. We have now decided to deliver full adoption across the business.”
“The S.M.A.R.T New Member System has been a really positive experience for our members and a real operational success. New members gain access to our new member onboarding website, a new member newsletter and trail of emails, set over the first few weeks of their life with us.
Louise Day Fitness & Wellbeing Director Champneys Health Clubs
The systematic approach makes communication easy. Members don't feel overwhelmed and with unique offers, it leads to the retention of members feeling valued and communicated to.
The introduction of the S.M.A.R.T New Member System has been valuable and would therefore highly recommend it.”
"Since working with Momentum we have re looked at all areas of our business to really become smarter with how we work and help with our not only attraction of new members but retention of current members.
Duncan and the team are methodological, efficient, and always on hand, with new ideas to generate a lot of leads and grow our business.
Rob Ward Club Manager, YourGym Lytham
We highly recommend these guys and the services they offer for the value they added to our business. There's short, medium and long term plans which we love."
"We have gone over 2000 live members for the first time in our 10 year trading history and each month more and more members are engaging with the scheme. The best thing about it is that once I have signed off the quarterly programme, the hard works all taken care of by Momentum. All the member leads flood in to us in a very clever portal making it easy for my team to manage member expectation and convert the interest to revenue.
Gary Sheppard General Manager, Parkwood Health & Fitness
Members love the varied digital assets that we use to market the scheme and fitness team members are over the moon that any ideas they have are brought to life by Momentum who design and build everything so they are feeling an increased sense of “buy in” to the whole member engagement process. Xperio has worked even better than I imagined it would. Everyone from members to our fitness staff just love it. It’s a total no brainer for any club manager thinking of taking it on!”
“ Xperio has been nothing short of a revelation. We’ve always been a busy gym but the introduction of Momentum has seen our member engagement activity go off the scale. The members absolutely love the variety and range of services and products we are now promoting. It’s making them feel a real sense of belonging with the site. When you walk the gym floor you see loads of members are wearing our Club shirts, booking clinics, PT and all the other programmes we now offer. The staff have really stepped up and they are excited with the results that they’ve seen.
Dave Somers General Manager, Hutton Moor Leisure Centre
P.T uptake has really increased in popularity and the Tribe group training concept has gone off like wild fire. Everyone has got on board and we are seeing quantifiable benefits in both retention rates and the popularity of the club in terms of new sales. I suppose what we now offer is so tangibly different to our competitors that customers looking for something more than just a room full of kit are very attracted to us and that’s reaping big dividends. The relationship with Momentum is great and they completely understand how we work. Xperio is a winner of a scheme on all levels. ”
“ It's working very well for us. Because of the range and frequency of the different programmes and services we run people are talking about us a lot more now. As a result, we have witnessed a distinct increase in the number of leads that we have been generating. We have worked hard to fine tune the programme and be more creative with it but I can honestly say that Xperio is making a difference to the Club.
Nabil Jaber Owner, Gym & Tonic (2 clubs)
Members love it. We are getting better financial results and the staff have a really defined blueprint to follow which helps with training and succession planning and we are doing things which give us a real advantage against our competition and will allow us to raise our prices in the future. Momentum certainly know what they are doing when it comes to doing the things that increase member engagement and driving leads. They are very easy to work with and I can’t speak more highly of the benefits of this programme to an operator running a club on a very tight budget. ”
GET IN TOUCH TODAY BEFORE YOUR COMPETITION DOES! • •
60-Day Money Back Guarantee on EVERYTHING we do! 12x2 Guarantee – if you fail to double the return on your fees within 12 months…we will REPAY the difference! Email: duncangreen@momentumbd.co.uk Phone: 07780 220070 Book a FREE Online Demo: bit.ly/MBD-Demo
Make your Fitness Services World Class!
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