The All-in-1 Golf Services Programme
How to drive more revenue at your golf club
6 Factors to Consider: Meeting Member Needs
The Product Range
Planning The Programme
Effective Communication
The Marketing System
The Commercial Benefit
1. Meeting Member Needs
Aims of the Programme • More engagement, by more members, more often. • Comprehensive programme for all standards of player. • Meets the needs of different learning requirements. • Delivers a unique experience not seen before. • Helps build a closer-knit community among Pros and Members.
2. The Product Range
Golf Services Website
Golf Services Website
Golf Services App Book and pay for services through the booking app.
3. Planning The Programme
RECRUIT RETAIN RETAIL REFER REACTIVATE RECOVER 10
The 12 Week Planning Cycle
Excel Sheet 1 Start with an Excel sheet for the quarter and schedule out when things happen.
Excel Sheet 2 What media will you use and parts of your programme and schedule will be covered by it.
4. Effective Communication
ATTRACT
ENGAGE
CONVERT
SUPPORT
Email & SMS Broadcasting
Facebook & Google Advertising
Digital Leadboxes Offline Posters with QR Codes
Voice Messaging Recorded messages sent directly to your email address.
5. The Marketing System
Quarterly Digital Magazines Sent to Members of the Golf Club via Email, SMS, Social Media.
What’s On Guide
Try It Fortnight!
Meet Your Pro Fortnight
Better Together Fortnight
Know Your Numbers Fortnight
Book your Golf M.O.T
This Girl Can Fortnight
Survey
Data Capture System Enquiries from Club Members drop into your own Lead Depot Portal.
6. The Commercial Benefit
TOGETHER WE WILL… “DOUBLE (X2) YOUR REVENUE”!
Existing Club
Sales
800
1000
Yield
30
40
Revenue
12
14
288k
560k