ADPII Identity Guidelines by Monique C

Aliansi Desainer Produk Industri Indonesia

Identity Guidelines

Introduction

Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

This Brand Guidelines introduces the elements of our new ADPII Identity. We hope this document will inspire everyone to be comfortable and confident in using the new identity. The goal is to distinguish all ADPII communications with the same integrity and instantly recognisable style. With a consistent and correct use of our new identity, we will continue to build our Brand to a greater success.

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Our Brand

1/1

Positioning Statement

Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo

ADPII merupakan wadah resmi bagi para professional di bidang desain produk industri. Kami berusaha melindungi dan mengaktualisasi para desainer produk industri Indonesia. Kami memiliki komitmen untuk memberikan kontribusi kepada masyarakat Indonesia dan seluruh dunia dalam meningkatkan kualitas kehidupan masyarakat baik melalui peran sebagai mitra pemerintah, lembaga internasional, dunia industri, & perdagangan untuk mendukung pembangunan nasional secara khusus ataupun menjadi mitra dunia pendidikan desain produk industri dalam kaitan pengembangan profesi desainer produk industri.

Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette

ADPII is an official institution for professionals in industrial product design field. We try to protect and actualize the designers of Indonesian industrial products.

Supergraphic Corporate Typeface

3 Stationery & Transactional Items

We have a commitment to give contributions to Indonesian citizen and the rest of the world by improving quality people's lives either through the role of government partners, international agencies, industry, & trade to support national development in particular or become a partner of the world industrial product design education in terms of professional development industrial product designers.

Marketing Collaterals Others

Our Brand

1/2

Brand Essence

Positioning Statement

Brand Essence Brand Promise Brand Value

Melindungi, melayani, meningkatkan kualitas hidup.

Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space

Protect, serve,

Logo Configuration Logo Background

improve the quality of life.

Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Our Brand

1/3

Brand Promise

Positioning Statement Brand Essence

Brand Promise Brand Value Brand Personality

ADPII adalah wadah bagi para anggotanya yang memberikan manfaat, kebebasan, dan perlindungan untuk komunitas, baik secara individu maupun kolektif serta mendukung keberagaman budaya terlepas dari globalisasi dunia.

2 Overview Masterbrand Logo Minimum Size & Clear Space

ADPII is a institution for its member that provide the benefits, freedom, and protection for the community, both individually and collectively as well as supporting cultural diversity regardless of the world globalzation

Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Our Brand

1/4

Brand Values

Positioning Statement Brand Essence Brand Promise

Brand Value

Brotherhood Unity

Brand Personality

Fusion 2

Diversity

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Our Brand

1/5

Brand Personality

Positioning Statement Brand Essence Brand Promise Brand Value

Protect Expressive

Brand Personality

Activator 2

Functional

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Masterbrand

1 Positioning Statement

2/1

Overview

Brand Essence Brand Promise Brand Value Brand Personality

Our Brand Identity refers to the way it looks and communicates â&#x20AC;&#x201C; our logo, colour, typography, supergraphic, photography and tone of voice. Our new Brand supports a long-term outlook and has been created to last. It helps people to understand who we are and what to expect from us.

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collateral Otherss

Masterbrand

1 Positioning Statement

2/2

Masterbrand Logo

Brand Essence Brand Promise Brand Value

ADPII logo design based on a box refers to the organization background as a place for its member either pofessional or student majoring product design to have protection and recognition.

Brand Personality

Orange represent the color of the sun that is warm and feel comfy.

2 Overview

Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

Masterbrand

1 Positioning Statement

2/3

Minimum Size & Clear Space

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo

Minimum Size & Clear Space

Our logo must appear prominently and legibly on every piece of communication. Please apply the minimum size and clear space rule to help it stand out from other graphic elements. The minimum size of all Masterbrand logos with strapline is 10 mm. The example shown indicates the minimum clear space and preferred positioning for Masterbrand logo with strapline. This applies for both colour, one colour and black Masterbrand logos.

Logo Configuration Logo Background Incorrect Logo Usage

Please only use the master artwork supplied, the usage of tagline near masterbrand should be consulted and approved by the Corporate Secretary.

Color Palette Supergraphic

Minimum Size

Corporate Typeface

10 mm 6 mm

Stationery & Transactional Items Marketing Collateral Otherss

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

5pt

Clear Space 0.5

x x 0.5

x Logo should be placed on the left side

Masterbrand

1 Positioning Statement Brand Essence Brand Promise

2/4

Logo Construction The proportions of the Masterbrand logo are unique and have been specially calculated to ensure that the logo is always presented in an aesthetically balanced and pleasing method. Since it is unique, do not attempt to redraw it, rearrange it or alter its colour in any way.

Brand Value Brand Personality

Please only use the master artwork supplied. Where technology cannot support digital master artwork, you are allowed to reconstruct the logo in strict accordance with measurements and instructions as shown in the grid here.

Overview Masterbrand Logo Minimum Size & Clear Space

Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Masterbrand

1 Positioning Statement

2/5

Logo Backgrounds

Brand Essence Brand Promise Brand Value

It is important to maintain prominence of our logo to ensure legibility at all times. Where full colour reproduction is available, always apply the logo in full colour.

Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration

Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Masterbrand

1 Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

2/7

Color Palette ADPII colors help build awareness and association with our Brand. ADPII Orange RGB #E76B24 is our defining, primary colour and should feature predominantly. This is used with a range of other colours to bring the dynamism and energy to the Brand. Always use the values listed here, rather than the default breakdown that software application offers. Please always match the ADPII coloors to RGB colour formula guide or the ADPII color swatches. The secondary colours are used to support and enhance our primary color.

2 Overview Masterbrand Logo Minimum Size & Clear Space

Orange #E76B24 C = 5%

M = 71%

Y = 100%

K = 0%

Y = 100%

K = 0%

Logo Configuration Logo Background Incorrect Logo Usage

Color Palette

White #FFFFFF

Supergraphic Corporate Typeface

C = 5%

M = 71%

3 Stationery & Transactional Items Marketing Collaterals

Orange #F37C20

C = 5%

M = 71%

Y = 100%

K = 0%

Y = 100%

K = 0%

Y = 100%

K = 0%

Y = 100%

K = 0%

Others

Red #D25927 C = 5%

M = 71%

Red #C44827 C = 5%

M = 71%

Red #B63425 C = 5%

M = 71%

Masterbrand

1 Positioning Statement Brand Essence Brand Promise

2/8

Supergraphic The supergraphic should appear on the majority of our materials to create a distinct and easily recognisable style. There is fixed rule on how to crop and apply the supergraphic. The examples here show our recommended crops.

Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette

Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals Others

Masterbrand

1 Positioning Statement

2/9

Corporate Typeface

Brand Essence Brand Promise

We use one main typeface to express our Personality: ITC Avant Garde Gothic Std

Brand Value Brand Personality

Consistent use of our typeface allows people to recognise ADPII’s typographic appearance through a wide range of communication materials.

Our primary typeface is Myriad Pro. It includes four distinct fonts:

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background

– ITC Avant Garde Gothic Std Book - ITC Avant Garde Gothic Std Demi ITC Avant Garde Gothic Std is available and suitable for all our printed and electronic communications generated in both PC and Macintosh environments. Always use ITC Avant Garde Gothic Std book for body text.

Incorrect Logo Usage Color Palette Supergraphic

Corporate Typeface

ITC Avant Garde ITC Avant Garde

ITC Avant Garde

Gothic Std Demi

Gothic Std Book

Stationery & Transactional Items Marketing Collaterals Others

A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ;‘ “ , . / ? 1 % & * $ @ # A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ;‘ “ , . / ? 1 % & * $ @ #

ITC Avant Garde Gothic Std Demi

ITC Avant Garde Gothic Std Book

Brand Expression

1 Positioning Statement

3/1.1

Stationery Items Bussiness Card

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background

Our corporate stationery represents our bank and Brand. Always use the recommended paper stock and match the spot colors correctly, to ensure quality and accurate reproduction. Size 90mm x 55mm Masterbrand Logotype in ADPII Orange #E76B24

Orange #F37C20 Red #D25927 Red #C44827 Red #B63425 Name 10pt ITC Avant Garde Gothic Std Demi on 12pt leading ADPII Red #C44827

Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals OThers

Designation 6pt ITC Avant Garde Gothic Std Book on 8pt leading ADPII Red #C44827 Company Name 5pt ITC Avant Garde Gothic Std Demi on 8pt leading ADPII Red #C44827 Address Block and Email Address 6.5pt ITC Avant Garde Gothic Std Book on 8pt leading ADPII Red #C44827 Website Address 6.5pt ITC Avant Garde Gothic Std Book on 8pt leading ADPII Red #C44827 Paper Stock 300gsm matt art card white colour paper Finishing Matt lamination * For cost saving reproduction can be in CMYK throughout. Please only use the master artwork supplied.

Brand Expression

1 Positioning Statement

3/1.1

Stationery Items Bussiness Card (90x55 mm)

Brand Essence

25mm

Brand Promise Brand Value Brand Personality

31mm

0.5

2 Overview

26mm

Masterbrand Logo Minimum Size & Clear Space

x 0.5

Logo Configuration Logo Background

32mm

Incorrect Logo Usage Color Palette 15mm

Supergraphic

13mm

Corporate Typeface

18mm

3 Stationery & Transactional Items

www.adpii.org

11mm

Monique Catharina

Marketing Collaterals

product designer

Others

Jl. Flores No. 3, Citarum, Bandung Wetan, Bandung, Jawa Barat, 40115 monique@adpii.com 087771140825 022-4240029

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

6mm

Brand Expression

1 Positioning Statement

3/1.2

Stationery Items Letterhead

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

Our standard letterhead and continuation sheet is outlined here. Size 210mm x 297mm (A4) Masterbrand Logotype in ADPII Orange #E76B24

Orange #F37C20 Red #D25927 Red #C44827 Red #B63425 Company Name 10pt ITC Avant Garde Gothic Std Demi on 12pt leading ADPII Red #C44827 Address Block and Website 10pt ITC Avant Garde Gothic Std Book on 14pt leading ADPII Red #C44827 Letter Typing Details 11pt Optima LT Std on 12pt leading 100% Black

Stationery & Transactional Items

Paper Stock 80gsm HVS (woodfree)

Marketing Collaterals

* For cost saving reproduction can be in CMYK throughout.

Others

Please only use the master artwork supplied.

Brand Expression

3/1.2

Stationery Items

Letterhead (297x420 mm)

Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

12mm

2 Overview Masterbrand Logo

12mm Kepada Yth. Bpk George Imanuel Jl. PLN II no. 5 Kemanggisan Jakarta Barat 11480

Minimum Size & Clear Space 74mm

14mm

Logo Configuration Dengan hormat,

Logo Background Incorrect Logo Usage Color Palette

022-4240029 Jl. Flores No. 3, Citarum,

Supergraphic

Bandung Wetan, Kota Bandung,

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Jawa Barat, 40115

Corporate Typeface

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www.adpii.org

3 Stationery & Transactional Items Marketing Collaterals

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.

Others

Best Regards,

18mm Monique Catharina Graphic Designer

15mm ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

11mm 12mm

9.7mm

7mm

Brand Expression

1 Positioning Statement

3/1.3

Stationery Items Envelope (A4)

Brand Essence Brand Promise

Our envelopes come in various sizes to house different contents. Shown here is the standard size DL.

Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

Size 230mm x 110mm (DL) Ready made Masterbrand (window) Full colour version Logotype in ADPII Orange #E76B24

Orange #F37C20 Red #D25927 Red #C44827 Red #B63425 Company Name 13pt ITC Avant Garde Gothic Std Demi on 12pt leading ADPII Red #C44827 Address Block and Website 8pt ITC Avant Garde Gothic Std Book on 9.6pt leading ADPII Red #C44827 Paper Stock 80gsm Woodfree

Stationery & Transactional Items

Finishing Inside: Matt varnish

Marketing Collaterals

* For cost saving reproduction can be in CMYK throughout.

Others

Please only use the master artwork supplied

Brand Expression

1 Positioning Statement

3/1.3

Stationery Items Envelope (230x110 mm)

Brand Essence Brand Promise Brand Value 195mm

Brand Personality

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

2 Overview

6mm

Masterbrand Logo Minimum Size & Clear Space Logo Configuration

6mm 91mm

90mm

12mm 022-4240029

Logo Background Incorrect Logo Usage Color Palette

35mm

Jl. Flores No. 3, Citarum, Bandung Wetan, Bandung, Jawa Barat, 40115

8mm

Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals

218mm

Others

3/2.1

Brand Expression

Marketing Collaterals

Corporate Folder (245x355 mm)

Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background 25mm

Incorrect Logo Usage Color Palette ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

20mm

Supergraphic

40mm

Corporate Typeface

3 17mm

Stationery & Transactional Items

Marketing Collaterals Others

35mm 40mm

Brand Expression

3/2.2

Corporate Carrier

Paper

Positioning Statement Brand Essence

Our corporate carrier should always be used when presenting corporate gifts or collateral.

Brand Promise Brand Value

Size Large: 320mm x 400mm x 70mm (close)

Brand Personality

Masterbrand Wordmark in reverse white Logomark in CMYK

Text Size 33pt ITC Avant Garde Gothic Std Demi

Overview Masterbrand Logo

Website Address 30pt ITC Avant Garde Gothic Std Book reverse white

Minimum Size & Clear Space Logo Configuration

Background Colour Outside: Based on supergraphic Inside: White (Standard version)

Logo Background Incorrect Logo Usage

Paper Stock 230gsm Matt Art Card

Color Palette Supergraphic

Finishing Matt Lamination

Corporate Typeface

* For cost saving reproduction can be in CMYK throughout.

3 Stationery & Transactional Items

Marketing Collaterals Others 34mm 25mm

80mm

95mm

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

30mm

www.adpii.org

70mm 320mm

70mm

320mm

70mm

35mm

Brand Expression

3/2.2

Corporate Carrier

Plastic

Positioning Statement Brand Essence

Our corporate carrier should always be used when presenting corporate gifts or collateral.

Brand Promise Brand Value

Size 360mm x 400mm (close)

Brand Personality

Masterbrand Wordmark in reverse white Logomark in CMYK

Text Size 33pt ITC Avant Garde Gothic Std Demi reverse white

Overview Masterbrand Logo

Website Address 30pt ITC Avant Garde Gothic Std Book reverse white

Minimum Size & Clear Space Logo Configuration

Material Printing Thickness

Logo Background

: HDPE / LDPE : Max 8c : 0.03 - 0.10 micron

Incorrect Logo Usage

* For cost saving reproduction can be in CMYK throughout.

Color Palette

Please only use the master artwork supplied.

Supergraphic Corporate Typeface

3 Stationery & Transactional Items

Marketing Collaterals Others

34mm 80mm

25mm

95mm

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

www.adpii.org

30mm

Brand Expression

3/2.3

Print Ads

Poster A2 (59.4 x 42 cm)

Positioning Statement Brand Essence Brand Promise Brand Value Brand Personality

60mm

2 Overview Masterbrand Logo

poster design

Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic sponsor/ media partner

20x20mm

Corporate Typeface

3 Brochure A5 (14.8 x 21 cm)

Stationery & Transactional Items

Marketing Collaterals

HEADLINE

Others

25mm

10% 10% 10%

Sub headline: - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

10 mm

- Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

Title Here Title Here

- Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

10 mm

022-4240029

www.adpii.org

3/2.3

Brand Expression

Print Ads

Leaflet

Positioning Statement Brand Essence Brand Promise

HEADLINE Brand Value

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Brand Personality

Sub headline:

2 Overview Masterbrand Logo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

Minimum Size & Clear Space

HEADLINE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc. Nullam vel lobortis lacus, sit amet semper nisl. Duis ultrices blandit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris,

72 x 23 mm

Logo Configuration Logo Background

15 mm

Incorrect Logo Usage

Jl. Flores No. 3, Citarum, Bandung Wetan,

Title Here Title Here

022-4240029

Kota Bandung, Jawa Barat, 40115

www.adpii.org

Color Palette

10 mm 25 mm

Supergraphic Corporate Typeface

HEADLINE

3 Stationery & Transactional Items

Sub headline:

Marketing Collaterals Others

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

10% 10%

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc.

10%

10% 10% 10%

Lorem ipsum dolor sit amet, consectetur

adipiscing

elit.

Mauris non vehicula ante. Sed augue

mauris, feugiat

quis

risus. Lorem ipsum dolor sit

amet,

consectetur

adipiscing

elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis

10% 10% 10%

risus a, accumsan elementum nunc. Nullam vel lobortis lacus, sit

amet

semper

nisl.

Duis

ultrices blandit

10 mm

Brand Expression

1 Positioning Statement

3/2.3

Print Ads X banner / roll banner (600 x 1600 mm) & umbul-umbul

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items

www.adpii.org

Marketing Collaterals Others

Title Here Title Here ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

Brand Expression

1 Positioning Statement

3/2.3

Print Ads Landscape banner/ ad

Brand Essence Brand Promise Brand Value Brand Personality

ITC Avant Garde Gothic Std Demi

Overview Masterbrand Logo

ITC Avant Garde Gothic Std Book.

Minimum Size & Clear Space 0.5

Logo Configuration

x x 0.5

Logo Background Incorrect Logo Usage 15 mm Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items

Marketing Collaterals Others

Brand Expression

1 Positioning Statement

3/2.4

Staff & Visitor Identity Card

Brand Essence Brand Promise

Staff and visitor identification cards should incorporate our signature look.

Brand Value Brand Personality

Size 54mm x 85mm x 0.8mm thickness

Masterbrand Wordmark in Reverse White Logomark in CMYK

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage

Text Size 1 16pt ITC Avant Garde Gothic Std Demi on 15pt leading 2 12pt ITC Avant Garde Gothic Std Book on 13pt leading 3 7.5pt ITC Avant Garde Gothic Std Book on 7pt leading 4 7.5pt ITC Avant Garde Gothic Std Book on 5pt leading

Color Palette Supergraphic Corporate Typeface

Material PVC * For cost saving reproduction can be in CMYK throughout. Please only use the master artwork supplied.

Stationery & Transactional Items

Marketing Collaterals Others

Brand Expression

1 Positioning Statement Brand Essence

3/2.4

Staff & Visitor Identity Card

Brand Promise Brand Value

10.5mm 7mm

Brand Personality

Nama: Jabatan: Group:

19x 29mm

leading: 7pt

Our Values: Brotherhood

Fusion Unity Diversity

Overview

Monique Catharina 1901460145

Masterbrand Logo Minimum Size & Clear Space

Berlaku s/d 2019

Logo Configuration

10.6mm

Aliansi Desainer Produk Industri Indonesia

Logo Background Incorrect Logo Usage

1. Kartu ini berfungsi sebagai kartu identitas dan wajib dipakai selama dinas atau kapan pun memasuki dan selama berada di area kantor Aliansi Desainer Produk Industri Indonesia 2. Bilamana menemukan kartu ini mohon dikembalikan segera kepada Aliansi Desainer Produk Industri Indonesia setempat. 3. Kartu ini berlaku s/d ...

6mm 10.5mm

Color Palette Supergraphic Corporate Typeface Aliansi Desainer Produk Industri Indonesia

visitor

Stationery & Transactional Items

05/025

Marketing Collaterals

10.6mm

Others 6mm 10.5mm 7mm <<organisasi>> <<alamat>> <<telepon>> <<FAX>>

19x 29mm

<<website>>

Monique Catharina 1901460145

s/d 2019

leading: 7pt tracking: 12pt

10.6mm

Aliansi Desainer Produk Industri Indonesia

6mm

Brand Expression

1 Positioning Statement

3/2.5

PowerPoint Cover Page & text

Brand Essence Brand Promise

for Internal Use only

Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space

master title slide ITC Avant Garde Gothic Std Demi 52pt orange

Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items

Marketing Collaterals Others

for External Use only

master title slide ITC Avant Garde Gothic Std Demi 52pt orange

022-4240029 www.adpii.org ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

Brand Expression

1 Positioning Statement

3/2.5

PowerPoint Text & Image

Brand Essence Brand Promise Brand Value Brand Personality

Chapter 1 content 1 content 2

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration

content 3 content 4

Sub title 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris, feugiat quis risus a, accumsan elementum nunc. Nullam vel lobortis lacus, sit amet semper nisl. Duis ultrices blandit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris non vehicula ante. Sed augue mauris,

content 5

Sub title 2

Chapter 2 content 1 content 2 content 3 content 4

Logo Background

Title

content 5 content 6

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Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

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Chapter 1 content 1 content 2

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PowerPoint

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Divider & Chart

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Brand Essence Brand Promise Brand Value Brand Personality

Divider ITC Avant Garde Gothic Std Demi 45pt white

Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette Supergraphic Corporate Typeface

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Chapter 1 content 1 content 2 content 3 content 4

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PowerPoint Thank You

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage

thank you

Color Palette Supergraphic Corporate Typeface

3 Stationery & Transactional Items

Marketing Collaterals Others

Brand Expression

1 Positioning Statement

3/2.6

Interface Design Website

Brand Essence Brand Promise search

Get Started

Brand Value Brand Personality

Aliansi Desainer Produk Industri Indonesia

Home

2 Overview Masterbrand Logo

Medium Berita About Daftar Menjadi Anggota + Location

Minimum Size & Clear Space Logo Configuration Logo Background search

Incorrect Logo Usage

Get Started

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Home Medium

ADPII merupakan wadah resmi bagi para profesional di bidang desain produk industri. Sudah ada sejak tahun 1976. Namun baru secara resmi dideklarasikan pada tahun 2014.

Berita

3 Stationery & Transactional Items

About Daftar Menjadi Anggota + Location

Anggota ADPII yang bergerak pada sektor industri kecil menengah seperti craft, furniture, jewerly, hingga tas dan sepatu. Dalam industri manufaktu, sebagian profesional juga terlibat pada pengembangan industri karoseri, transportasi, dan perlengkapan militer. Pendidikan Desain Produk Industri mengalami percepatan dengan banyaknya lulusan program magister dan doktoral kembali ke tanah air dan menyebar di 18 perguruan tinggi.

Marketing Collaterals

Menghadapi masyarakat ekonomi asia (MEA). ADPII berusaha melindungi dan mengaktualisasi para desainer produk industri Indonesia.

Others

Get Started

Home

Medium Berita About Daftar Menjadi Anggota + Location

Brand Expression

1 Positioning Statement

3/2.6

Interface Design Website

Brand Essence Brand Promise search

Get Started

Brand Value Brand Personality

Home

2 Overview Masterbrand Logo

CREATIVE PLAYGROUND read more

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Berita About Daftar Menjadi Anggota + Location

Minimum Size & Clear Space

INDESIGNATION 2017 read more

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Get Started

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3 Stationery & Transactional Items

Marketing Collaterals

About Daftar Menjadi Anggota +

Location

ALIANSI DESAINER PRODUK INDUSTRI INDONESIA

Others

Brand Expression

1 Positioning Statement

3/3

Others Totebag

Brand Essence Brand Promise Brand Value Brand Personality

2 Overview Masterbrand Logo Minimum Size & Clear Space Logo Configuration Logo Background Incorrect Logo Usage Color Palette

Polo Shirt

Supergraphic Corporate Typeface

3 Stationery & Transactional Items Marketing Collaterals

Others

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