AND

Independent Eyewear For Free Opticians

MEMPHIS Outstanding Styles From Face A Face

NEXT STEP TO THE FUTURE Ava Verce Featuring Markus T

THE ZEBRA IS OUT Breathtaking Campaign From Etnia Barcelona

100 SEASONS Markus T –Freedom Through Experience

ELEGANCE MEETS CRAFTSMANSHIP Cartier – Timeless Luxury Eyewear

ME, MYSELF & I By

Oliver Spies

88

PUSHING THE BOUNDARIES Lool – Sustainable Eyewear From Barcelona

LIGHTBOX FAVR Essentials Vol. I

SOUTHERN HEMISPHERE By Narente

104

FROM TORONTO TO MARRAKECH Nirvan Javan Highlights From Two Collections

DOUBLE THE TRAFFIC ON YOUR WEBSITE For Independent Opticians Only

EYEWEAR FASHION DESIGN FROM BERLIN 10 Questions

For Veronika Wildgruber

SPY GAME By Sacha

Tassilo Höchstetter

THE LITTLE THINGS LIndberg With Designs For Small Faces

By Jessica Grossmann

By Diane Betties

THE BLUE HOUR Blackfin 2023 Highlights

PASSION FOR PERFORMANCE Porsche Design Eyewear

By Patrick Dempsey

SIESTA ETERNA

By Sophie Daum

RESPONSIBLY MADE. REMARKABLY CLASSIC. Great Styles From Raen

PERSONALIZED HIGH-END EYEWEAR Hoet Couture – 3D Printed Titanium Frames

BIOTATE EYEWEAR WITH FASHION ATTITUDE Marc O’Polo 2023 Highlights

DO GOOD AND TALK ABOUT IT Bizz Talk With PR Specialist

Silvia Boccardi

MILES TO GO

By Rachel Jiam

“NOI – We are bold” by Ulrich Hartmann (pages 138 – 142)

SPECTR is published three times per year. This magazine and all its contents may not be re-used, distributed or stored in electronic databases in any way without prior written permission from the publishers. All inquiries regarding the usage of copyrighted materials, as well as the reproduction of excerpts in other formats must be directed to the publishers. The opinions reflected in this magazine do not necessarily reflect those of the publishers. All rights reserved.

EDITOR IN CHIEF

STEFAN DONGUS [Cologne] dongus@spectr-magazine.com m: +49.(0)151.14271817

LAYOUT

CARO ROSS [Cologne] ross@spectr-magazine.com

EDITORIAL STAFF

MEIKE PRECKEL [Cologne] preckel@spectr-magazine.com

HOLGER VON KROSIGK [Cologne] krosigk@spectr-magazine.com

PROOFREADING

PETER ASHFORD [London]

INSA MUTH [Dortmund]

FRANCA RAINER [Berlin]

TRANSLATION

MICHAEL BÖTTIGER [Berlin]

PHOTOGRAPHERS/PRODUCERS

DIANE BETTIES [Barcelona]

SOPHIE DAUM [Mallorca]

PIETRO GROFF [Berlin]

JESSICA GROSSMANN [Berlin]

ULRICH HARTMANN [Berlin]

DAVOR JELUSIC [Berlin]

RACHEL JIAM [Berlin]

SACHA TASSILO HÖCHSTETTER [Munich]

NARÈNTE //

LUCIO ARU & FRANCO ERRE [Sardinia]

NOCERA & FERRI [London]

RAPHAEL SCHMITZ [Dusseldorf]

OLIVER SPIES [Munich]

PUBLISHER

MONDAY PUBLISHING GMBH

Kamekestrasse 20-22

50672 Cologne, Germany t: +49.(0)221.945267-11 f: +49.(0)221.945267-27 www.spectr-magazine.com

CEOS

STEFAN DONGUS, HOLGER VON KROSIGK

PRINT

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Holzhauser Feld 2

83361 Kienberg, Germany fw-medien.de

Embrace The Future

The future has come even faster than we thought... or feared. “Artificial Intelligence” is the buzzword of the year and we honestly admit that we also occasionally fall back on the support of Chat GPT & Co. here and there. There are some areas where it makes sense. But, for multidimensional texts like those here at SPECTR Magazine, it will take a few more years beforean AI is the editor-in-chief.

Nevertheless, the trend is clear and the future can no longer be stopped; rather, it has already arrived in force in the present. Artificial intelligence is a great help for many areas of work, but some kinds of jobs will be massively endangered by AI or even replaced completely. A lot will change.

The good news: for opticians, not much is likely to change in the short and medium term. AI alone can’t build eyeglasses, grind in lenses, or customize a model of eyeglasses for the customer. But opticians can use the potential of AI for themselves and their business... for the creation of texts, for repetitive activities, but also with legal matters and the generation of images, at least for images without a concrete product reference. It is a worthwhile topic for opticians to explore.

“The Blue Hour” (pages 160 – 165)

As media addicts, we already interact with AI every day, but we are also a bit enamored of technology. So, we’re happy to release another shoot in the current issue, featuring our favorite virtual model, Ava. FAVR has also added a few new features relevant to opticians since the March relaunch. For example, FAVR Microsites have become more flexible FAVR Product Landing Pages, which opticians can better customize to their own needs. The pages can now even be integrated into the navigation structure of the optician’s own website. What remains is the simplicity of integration: Click & Connect. Opticians with FAVR Product Landing Pages now even get access to individual reporting of their own Product Landing Pages. And if the FAVR Product Landing Pages figures are not enough, you can now configure your own website reporting dashboard to get a convenient overview of your own target group and website performance at any time. Embrace the future. SD

You can find further information here: photography, casting & styling NARÈNTE // LUCIO ARU & FRANCO ERRE [ Sardinia ] hair & make-up DANIELA DESSÌ