Responsibly Made. Remarkably Classic. Raen – Great Styles With A Reduced Ecological Footprint

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California has long been a pioneer in the development and application of sustainable technologies. It’s no surprise, then, that RAEN is taking steps to reduce the environmental impact of much of its collection as well. For our current edition, the US surfing and lifestyle brand has sent us glasses from its BIO Collection and Recycled Black

RAEN BIO Collection – “Responsibly made. Remarkably classic.” With its newest collection, RAEN is making a clear statement in support of sustainability and environmental consciousness. The well-regarded surfing and lifestyle brand’s Bio Acetate Collection is an homage to nature and makes a clear statement against overconsumption. M49, the bio-acetate used for this collection, is sourced from the Italian manufacturer Mazzucchelli and is better than just biodegradable – it’s also compostable. RAEN focuses on natural materials and renewable sourcing. At the same time, they produce a high-quality product that meets the same standards as traditional acetate.

Enough about that, though. RAEN is taking it one step further by bringing the issue of sustainability to their lenses as well. The models of the BIO Acetate Collection are made with the new Zeiss Sustainable Polyamide lenses. These are partly made with organicbased materials, which ultimately reduces the CO2 emissions generated by the production process by 50% compared to traditional lenses.

This makes RAEN’s Bio Acetate Collection a trailblazer in the development of technology for greater sustainability in the eyewear industry. That the resulting products are just as functional and stylish despite their improved sustainability goes without saying. After all, style is a birthright for Californians – it might as well be coded directly into their DNA.

Sustainability – a topic especially important for RAEN’s target audience.

RAEN Recycled Black – “Reducing waste has never been this fashionable”

RAEN is fully committed to sustainability, doubling down with its Recycled Black campaign. As the name suggests, Recycled Black features a brand new acetate that’s made of 100% recycled materials. For this, they use the waste materials of RAEN’s acetate producers to create a rich black acetate.

With this initiative, RAEN is setting a foundation for future growth. Going forward, all black eyewear models will be converted to Recycled Black. In this, the Californian brand supports its larger mission to minimize waste and reduce their impact on the environment. It’s clear from the first drops of this new collection that the new black also delivers in terms of looks. Black, as it turns out, is the new black. raen.eu