FR OM TO TOR ONTO MARR AKECH

Reiz

Nirvan Javan Highlights From Two Collections

NIRVAN JAVAN stays true to its #seetheworld concept with eyewear collections named after cities around the world and inspired by its cultural characteristics. Last year, the Swiss brand stopped in Toronto and launched a sublime sunglasses collection. This year, the journey continues for the Swiss brand – heading southeast across the Atlantic to Marrakech. NIRVAN JAVAN releases the first collection from Africa, diving deep into the colors, scents and multicultural vibrancy of the Moroccan city.

Toronto meets Marrakech – in our photo shoot we bridge the gap between these two worlds and stage highlights from both collections: Sunglasses from the Toronto collection and optical glasses from the Marrakech collection. We talk to Nirvan about the special features of the two lines, but also about what unites the two collections.

MARRAKECH

(WET)«

MARRAKECH »03:02 (WET)« -

MARRAKECH

»06:12 (WET)«

Hi Nirvan, we feature products from different collections in our shoot: Toronto and Marrakech . Why does that work well?

It is NIRVAN JAVAN’s cosmopolitan credo to show the modern world in its openness and versatility. Today in particular, cultures are coming together in an intensity and number like never before in history. They collide with each other and create something completely new in the process of exchange. It is a symbiosis of cultures. That’s why the brand sees Toronto and Marrakech as part of one big entity rather than two entirely different entities. You already launched the Toronto sunglasses last year. What distinguishes

the products in this collection?

The motto "Diversity, our strength" is not only the guiding principle of the Canadian city, but also the motif behind the entire Shades of Toronto collection. The powerful, uncompromising individuality of the city fills the frames of these models. Thus, the same energy can be found in the new frames of this collection. This time, however, they are expanded in their richness of detail.

Marrakech is a new collection release this year. What made you decide to include the North African city in your #seetheworld tour schedule?

With lines like the London collection,

Shades of Toronto and Tokyo collection, the brand found itself in Europe, North America and Asia. Driven by the cosmopolitan credo of showcasing the modern, open world, the Marrakech collection now takes us to the African continent for the first time. Moreover, it is also NIRVAN JAVAN’s first point of contact with the Arab world. So, with each collection, the picture of a multifaceted, symbiotic and ever-changing world is completed.

To what extent are cultural features from the city of Marrakech reflected in the designs?

If you have ever walked through the bazaars of Marrakech, you will probably remember the mountains of spices when you see the Marrakech collection – blue, yellow and red pile up on the market stalls. The arches of the buildings made of mud bricks swing artfully above them.

Be it in the colors, or the shapes of the frames, the temples and the patterns embedded in them, you can experience Marrakech in them.

In the Marrakech collection we find optical glasses, in the Toronto collection they are sunglasses. Actually, one would have expected it rather the other way around due to the climatic conditions.

Quite the opposite. At first, you might imagine Toronto as a snow-covered metropolis, but when you walk through the streets of the city, the picture changes. The sun shines down through the cloud-covered sky, along the facades of the skyscrapers. This special experience is thus reflected in the photochromic glasses of the Shades of Toronto. It is a similar story with the Marrakech collection. The omnipresent, colorful power of the city gave the perfect premise for an optical collection. It is the individual experiences that bring a collection to life. nirvanjavan.com

(EST)«

In our shoot, we photographed the products quite close, because that’s how the translucent colors of NIRVAN JAVAN come into their own. What makes your colors so special?

Strong, expressive colors are very important to NIRVAN JAVAN. For this reason, the frames of both collections are made of Japanese acetate. In meticulous manual work, the frames receive their strong colors, which can hardly be represented by any other acetate. In NIRVAN JAVAN’s case, of course, this is of particular value, as each color illuminates a part of a city’s character.

Will there be another stop this year as part of your #seetheworld campaign?

NIRVAN JAVAN is on a stylistic journey around the world. Every year, two metropolises experience their rebirth as eyeglass frames. I already mentioned at the beginning which stations the brand has already been to. Paris, London, Chicago, Stockholm, Tokyo and now Toronto and Marrakech. But that's just the beginning. The cultural diversity of our planet is almost limitless, and so are the destinations that are waiting to be visited by us. So there is still every reason to be excited about the rest of the year.

We are curious to see where the journey will take us.

SHADES OF TORONTO »10:26:13 (EST)«