With products and virtual try-on on your own website

“Wow, you have nice glasses!”

K. to Brillen bei Milewski, Frankfurt

Simon

Customers want to browse, look at glasses and try them out for themselves — not only in the store, but also online.

No technical know-how necessary

→ Our IT does everything for you in the background.

Easy and fast installation

→ The integration into your website takes less than 10 minutes.

Automatic updating

→ New products are automatically integrated into your product pages.

Efficient sales preparation

→ Let your customers make a first pre-selection at home before they come to the store.

Your customer remains your customer

→ Your visitors can never go anywhere else via the product landing pages.

NEW: Conveniently customizable

→ You can select brands and products in our toolkit, arrange them and store your own prices.

NEW: Full overview

→ In your individual reporting you can see at any time which products and brands your customers are most interested in.

NEW: Integration into your website design

→ Your customer can navigate between your menu items at any time.

Manageable costs

→ Our subscription system allows you to use all services for a flat fee.

No long-term commitment

→ You can cancel monthly, even if it doesn't make sense ;-)

More visibility on favrspecs.com

→ You automatically get a top positioning on the biggest eyewear platform including a valuable backlink to your website.

With the FAVR Virtual Try-On you offer your website visitors inspiration and interaction at the highest level.

“So I tried the virtual try-on right away and found four pairs of glasses that I find exciting.“

Rüdiger H. to Schaulust Optik, Dresden

10 Questions For Veronika Wildgruber Eyewear Fashion Design From Berlin

For over 10 years, Berlin product designer Veronika Wildgruber has graced the independent eyewear industry with stunning and mostly three-dimensional designs and offering experience and insight that we needed more than 10 questions to explore.

Hello Veronika, when and why did you launch VERONIKA WILDGRUBER Eyewear?

There wasn’t really an actual launch. It just kind of happened as we went. I registered the brand in 2012 as a reaction more than anything else.

To what?

I won a Silmo d`Or with my first eyewear design in 2010. At that time, I didn’t have a brand yet. I also didn’t know whether I even wanted to focus on eyewear design. Do your eyewear models follow a particular stylistic direction or design philosophy?

Yes, my own. And that would be?

My main motivation is to develop my own recognizable and aesthetically unique style.

You experiment with three-dimensionality a lot. Where does this predilection for depth come from?

Well, I’m a product designer. Furniture, décor, items of all kind – product design is what I studied. When I started with eyewear, my first thought was, “How do I turn such a two-dimensional item into a three-dimensional product?”

“Elemental shapes interwoven: The bridge threads itself as a straight line into the two circular frames of the lenses. The twotone frames test the limits of production.”

Did you already have a target demographic in mind during the design process? What does a typical VERONIKA WILDGRUBER customer look like?

Not really. Of course, I like to imagine a cool, emancipated metropolitan woman... or Spike Lee, probably the best-known testimonial for my eyewear designs. Several opticians have also told me, though, that their moms only wear Wildgrubers now. I think that’s at least as cool.

What kinds of designs and colors are especially common in your collections?

I like big and round designs. My collections also tend to feature the color green again and again in various shades,

“Aluminum in the collection for the first time: a rod of raw aluminum meets its geometric counterpart. Two materials with contrasting feels combine to create a unique form.”

“Familiar form with gentle roughness: the volumes are sculptured, with matte surfaces meeting at sharp edges and a deeper bridge detail.” such as mint, bottle-green or petrol. What kinds of materials do you like to play with?

I really enjoy acetate – it’s so versatile and well-suited to three-dimensional design. It’s a great material. Since last year, I also started working with aluminum. That might be my new favorite material. Let’s talk about sustainability. What does VERONIKA WILDGRUBER do about its carbon footprint?

I don’t like greenwashing or sustainability as a PR strategy – as if that were progressive. In my opinion, the idea that producers have a responsibility to the environment should be treated as a matter of course.

How do you do it?

All of our components are produced in Europe by family businesses in Germany and Italy. We handle product development in close personal contact with our producers to ensure that our values and our requirements are met at every step. That doesn’t just guarantee top quality, it also ensures that we maintain the highest standards for working conditions and sustainable production processes.

What’s special about the new 2023 models?

The new models are all about gradients, both in regard to the volume, as well as the color. As always three-dimensionality plays an important role: at the front, the back, and “between”. veronikawildgruber.com

What are your plans for the future?

I want to grow slowly alongside my brand. It’s important to me that I and the people who work for me – whether internally or off-site – are doing well. That everyone enjoys doing what they’re doing. I don’t want to lose sight of that. If I get up in the morning and I don’t feel like going to my studio, something is wrong. Success is great, but not at any price.