GUIDE Good-Hair to me is... The Plan is to...
CONVENIENCE COMFORT CARE
GUIDE Good-Hair to me is... The plan is to... How do we achieve follower growth that converts to actual uptake? The most important thing that I should be doing... The most important social media metrics... Engagements to appointments... So what are my ideas...? What the first 90 days will look like Thank you About the author Get in touch
GOOD-HAIR TO ME IS...
SISTERHOOD UNAPOLOGETIC EMPOWERING
THE PLAN IS TO... TO BUILD GOOD-HAIR AS A CREATIVE, WOMAN DRIVEN BUSINESS INITIAVE THAT UNDERSTANDS THE WOMANS NEEDS AND SUPPORTS THEM AS A MENTOR, FRIEND, MOTHER, SISTER AND ALL ROUND HYPE WOMAN TO EMPOWER YOU WITH THE CONFIDENCE TO BE UNAPOLOGETIC-ALLY TRUE TO ONESELF AND KNOWING YOU CAN SUCCEED IN YOUR GLORIOUS MELANIN SKIN. THE STRATEGY AIMED AT SUPPORTING THE EXPOSURE & INCREASED PRESENCE OF GOOD-HAIR IN JOHANNESBURG AND LATER SOUTH AFRICA AND BEYOND. THE KEY OBJECTIVES OF OUR STRATEGY ARE TO;
•Be recognized as the experts you intrust your hair, self and peace of mind to •Create and disseminate information about the Good-Hairs activities, events, news and publications. •Increase the exposure of Good-hair as a brand. •Increase the presence and knowledge of who Good-hair is, to be measured by the number of views, likes, followers, shares and retweets on our media platforms. •Mobilizing potential partners to launch new products and services.
The Platforms available to Good-hair are highlighted as follows
WEBSITE THE IN-DEPTH SOCIAL MEDIA CHANNEL This is our base and back bone, not neccessarily the key platform, but through our PR and our awareness channels we will direct traffic to the main website for full service and promotion opportunities to the customer.
SOCIAL AND MOBILE PLATFORMS These are our main PR and awareness channels. •Instagram •Twitter •LinkedIn •Facebook •TV stations •Radio stations Maximizing our presence & efficiency on this platforms will allow us to optimize our SEO and conversion.
PRINT & VIDEO PLATFORMS THE SECONDARY SOCIAL MEDIA CHANNEL
The following channels, serve a greater extent in disseminating information to customers and the public. Ways to inform about events, provide larger stories and strides we make towards social responsibility and core values; •Mailchimp •Issuu-Newsletters •YouTube •Newspaper and publication houses (local Magazines) •Flyers/Posters •Business Cards
HOW DO WE ACHIEVE FOLLOWER GROWTH THAT CONVERTS INTO ACTUAL UPTAKE? KNOWING OUR AUDIENCE, ENVIRONMENT AND COMPETITION
Identify our customer
Identify Potential
Check the market for
and demographics. what
Partners and Start
sponsors and investors.
are they looking for =
building Market Brand
Growth and brand can be
Cater for Messaging and
and Values that align to
attributed to the smart
positioning that Attracts
improve service delivery
plays
their eye.
and build on our on
What do we do different and better?
Product (future hair products/expansion)
How does this fit in line with overall goals and our workplan?
Constantly evaluate and reaffirm company's human, social and tangible assets to be able to constantly adapt and evolve with the industry How do we build personal, professional development
Start with an outline of
for our team, how do we
topics and identify public
improve or better use the
and private partners-Who
tools we have to remain
do we want to work with.
competitors...longevity is a key goal
42%
58% of the budget allocated to digital marketing. of digital
of the digital marketing budget will go to Graphics/photos/videos, social management tools such as buffer, hootsuite and issuu.
marketing 35% will be allocated to social media advertisements on mainly Instagram, Facebook, YouTube & Twitter based on engagements and interactions. 23% will go to marketing across TV, Radio and print.
THE MOST IMPORTANT THING THAT I SHOULD BE DOING... Creating, Announcing, Listening, & Engaging
THE MOST IMPORTANT SOCIAL MEDIA METRICS... Reach & impressions = number of times a post or ad was seen Engagements = likes, retweets, shares, comments, follows, etc Conversions =tracking the journey from the sponsored post all the way to the purchase screen on the platform. Button clicks = clicks on "Contact Us," "Learn More," "Buy Now" etc. These clicks show the most direct intent.
ENGAGEMENTS TO APPOINTMENTS... Staying engaged; By providing consistent and regular interactions, actively responding to questions or comments, provide follow up enquiries, acknowledge the client through mentions or shout outs, utilize promotion strategies and giveaways
SO WHAT ARE MY IDEAS...? Official launch event in partnership with industry influencer (possible brand ambassador) Collaboration to create an annual event such as curlfest. Getting involved in charity and social awareness work Branding: company vehicle, goodie bags, t-shirts, hair accessories Urban marketing through announcement via street murals/print (understated of course) *More can be found on the 90 plan attached.
WHAT THE FIRST 90 DAYS WILL LOOK LIKE DETAILED BREAKDOWN CAN BE FOUND IN ATTACHMENT
Social Media
Management & Strategy
Research
Social Event
Newsletter
Workshops/Trainings 0
25
50
75
100
THANK YOU
MONDE NDANA "WHAT DOES IT TAKE TO LOVE YOU I CLOSED MY EYES AND FELT THE WARM ENTWINE OF WOMBAN-HOOD, I SMELLED THE SWEET AROMA OF GENERATIONS PAST. THE TASTE OF SWEET EMBRACE LINGERED ON MY TONGUE AND I KNEW I WAS SAFE COCO AND HONEY HER LIMBS BECAME MY WALK OF LIFE, HER PAIN MY NARRATIVE I KNEW THESE WOMBMEN BECAUSE I KNEW MYSELF
Knowledge Management and
WE SHALL SHARE THE SAME STORY, THIS
Communications Consultant,
INTIMACY, A SISTERHOOD" - JASMINE COLE
Researcher & Analyst
GET IN TOUCH
Email Address ndanamonde@gmail.com
Phone Number +260974019193