MATT3R: Origin of Creation Spain
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www.arc-magazine.com
For Madrid’s Urban Digital Art Festival, MMMAD, Valenciabased creative studio Vitamin has created MATT3R: Origin of Creation, a real-time, interactive audiovisual experience about the origin of creation, an abstract concept that combines science and consciousness to focus on the whole as an ensemble and an equal. With eight years of experience within the artistic and technological world, developing innovative strategies and ideas and materialising unique interactive experiences, Vitamin’s approach allows users to be participants and main characters in their work in a personalised, dynamic way. MMMAD was held in Madrid throughout May 2021, with a focus on the intersection between digital culture and public space. The festival used numerous locations, and included
