Installation Focal Point | Aqua Creations | ON

Focal Point

ON/

Aqua Creations and Lexus

Albi Serfaty, Founder and Creative Director of lighting design studio Aqua Creations, teamed up with award-winning designer Germane Barnes to reimagine Barnes’ ON/ installation for luxury automaker Lexus. The installation was a part of the Lexus: Sparks of Tomorrow booth at Superstudio from June 6 - 12. Aqua Creations worked to create an immersive experience for the ON/ installation with its Code 130° Collection that underlined the values of luxury and high-quality craftsmanship that both Aqua and Lexus share. The brightly coloured and playful silk collection of Code 130° pendant lamps was designed to create a sense of optimism, blending seamlessly with the distinct futuristic aspect of Barnes' wireframe design. Understanding that a car is an expression of one's identity, Aqua selected the buildable Code 130° pieces that allow you to combine endless shapes and colours to individualise a space. Aqua Creations wanted to find a way to bring colour, joy, and hope into our daily lives; colour plays an integral role in the collection as it represents optimism, while allowing us to express our individuality. With its signature silk shades, Aqua Creations brought an inviting warmth to the ON/immersive experience. As a result of the booth’s glossy floor, the wireframe car is visible from all angles. This concept was mimicked through the glossy plates of Code 130° models, blending seamlessly with this concept of the installation. The colours selected for the 50-light installation provided a strong contrast to illuminate the sleek white wireframe of the RZ and contributed to the role reflection plays in the experience. Aqua Creations partnered with Lexus beyond the ON/ installation, introducing its expanded ToTeM Family collection for the first time in the Lexus Lounge. Using design to emulate the lounge’s function to rest and recharge, the modular ToTeM Family collection functioned as artwork that illuminated the space. The contrast of the Code 130° and ToTeM collections show two opposites, and the variety that Aqua Creations offers through colour, material and design. www.aquagallery.com