Installation Focal Point | Giopato&Coombes | Into The Bloom

Focal Point

Into the Bloom

Giopato & Coombes

From 6 to 12 June 2022, Giopato & Coombes presented the new Maehwa collection at a sitespecific installation Into the Bloom. Maehwa is the Korean word for plum blossom. The project draws inspiration from a moment Cristiana and Christopher, the brand's designers and founders, experienced when they were in a park in Seoul. They say of the inspiration: "Each of us has experienced a sensation that words cannot grasp. It’s when we hold our breath lost in a whirlwind of events, and, all of a sudden, we perceive an inner calm, born from a pure connection with nature. In a park in Seoul, we found ourselves in an emotional turmoil for what was happening around us, and suddenly, we remained suspended for a moment. People of all ages, together with us, were turning their heads up to gaze at the plum blossoms, with their open corolla or with small spherical buds still closed, waiting for them to vibrate in the breeze. In the natural inspiration, the leafy branches laden with blossoms were filling the space creating their own composition, and this guided us in designing the compositional structure of the Maehwa collection." www.giopatocoombes.com Image: Marina Denisova