Sign of the Times

Using Megaman’s LED lamps, the new Maryling store in Hong Kong’s Time Square features an elegant, clean design that matches the brand’s luxurious clothing.

Italian fashion brand Maryling, founded in 2010, pays tribute to modern femininity with elegant, highly covetable collections. Through the pairing of luxurious, high quality fabrics and cutting edge design technology, Maryling encompasses effortless style for the modern woman.

The brand’s recently opened new store in Hong Kong Time Square supports this approach with a high quality look and feel, thanks in part to the utilisation of Megaman’s LED lamps, which also make the store as energy efficient as possible.

Before installing its lighting, Megaman’s professional lighting team worked with the design team at Maryling to figure out the best lighting solution for the new store. To ensure that the best lighting performance was developed, lighting simulations and reports were provided by the manufacturers. This helped to avoid any unexpected performances that could have come by adapting wrong or unsuitable lighting products and preventing any loss to the client.

The design for the new Maryling stores comprises of white feature walls, and an interior design imbued with a golden tone, intended to exemplify the brand’s simple yet luxurious style. Within the Hong Kong Time Square store, more than 100 of Megaman’s LED Tecoh THx Modules - with 10.5w, 66-degree light sources and 25W, 15- and 24-degree lamps, were used, to create the right balance of drama and ambience within each of the stores, while also reducing heat and energy consumption.

The high intensity of lumen output, along with a high colour quality of lighting, at CRI>90Ra, emphasised the outstanding design details and great materiality of the clothes.

Megaman’s 10.5W 36° Tecoh THx Modules are used within main sale areas and to highlight featured walls, while 25W 15° LED modules with Tommi recessed adjustable luminaires flexibly distribute 3000K warm white narrow beam lighting, shine on the outstanding design details of clothes and match with the cool tones of Maryling’s interior concept.

As for accent lighting, with Megaman’s reflector technology, Tecoh LED modules deliver sharper and clearer focus, which shows Maryling’s concise and elegant design features.

52W Marco Spotlights, with their flexible, adjustable arms are useful for multi-directional lighting, with +/- 90° vertical tilting angle, making it easier to adjust beam angles. Spotlights with 45° beam angle deliver a wide coverage of high lumen accent lighting on the whole mannequin, which can successfully seize shoppers’ attention.

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