Sound : Check XPO

from mondo*dr 28.4

by Mondiale Media

ProLight + Sound

130 EXPO

•The Shure team

• Alejandro & Eduardo from Allen & Health

• db Technologies booth • The QSC stand • Meyer Sound conference

SOUND:CHECK XPO

MEXICO CITY / 22 - 24 APRIL

sound:check Xpo turned the age of 16 this year, and, like many trade shows, went through some changes - 2018 was the biggest show so far, with over 20,000 attendees and over 100 exhibitors. Held at Mexico City’s World Trade Center, the show boasted more than 12,000 sq metres of exhibition and over 300 brands showcasing their products in some form or another. sound:check Xpo prided itself in delivering a range of master classes and conferences during the course of the show. Master classes came from the likes of legendary drummer Harvey Mason, producer and session musician, sharing the ins and outs of his career in music, rehearsals, recording studio and stages. Bass and feel Latino heir of the Irakere combo, Carlitos Del Puerto, gave lectures and master classes on the demands that the cello implies and the way in which it can be inspired through music. In addition, Paul Gilbert, gave a

master class on the electric guitar. Over the course of the three days, there were many conferences delivered by a diverse range of industry professionals, companies involved included: Audio-Technica, Meyer Sound, Avid and AES. Local ladies, Sound Girls, made waves throughout the show with their mission to empower the next generation of women in audio and provided a range of conferences, live sessions and drop bys during the show - a fantastic addition to the atmosphere of sound:check. Exhibitors were spoilt with a wide selection of audio stands to visit, including: Avid, Audio-technica, Allen & Heath, Clear-Com, CADAC, Electro-Voice, L-Acoustics, K-array, Melo, Void - amongst many more. Although an impressive amount of exhibitors, it was an occasional struggle to decipher which products belonged to whom.

Despite the name of the show, there was a fair share of lighting companies displaying products - with a large hall to host them. The lighting companies exhibiting included: Chauvet, ADJ, Robe, SGM, Mega Lite, Martin, Elation, ETC, Ayrton, DTS - plus, many more. Karen Cortes, Marketing for Elation and ADJ, enthused: “The 2018 edition of sound:check Xpo was a hit for Elation and ADJ Mexico. Our team had the pleasure of welcoming more than 5,000 people in our booth, we are very happy with the public’s response and we are looking forward to next year’s show.” Ultimately, it was a fantastic show, it was a delicious cocktail of live audio and lighting, and I’m looking forward to returning next year. Dates for next year have yet to be released. For more information and updates, go to: soundcheckexpo.com.mx

• The MADRIX team

• The Dynacord duo

• Alex and colleague from Audio Focus

www.mondodr.com

131 EXPO

• Juan and colleague from Belden

• Party on the Audio-

• Technica The APG stand team

• The Chauvet team

• Karen & colleague from ADJ / Elation

• Rudy from DPA Microphones

• Meyer Sound team line-up