SLV Syposium

132 EXPO

• The TW AUDiO Asia team

• The opening ceremony

SLV SYPOSIUM

KUALA LUMPUR / 26-28 APRIL

In our industry, the name Johnny Ong is well known in the South East Asia region, and last month, Johnny, along with his company, UnUsUaL, supported organiser, Team Grey Group, in presenting the SLV Symposium in Kuala Lumpur, Malaysia. Held on the top two floors of the Quill City Mall - another supporter - the event offered a tradeshow set-up, as well as training workshops, panel discussions, live demonstrations and

seminars. Brands that took part included RGBlink, CODA, Global Truss, Dicolor, Harman, TW AUDiO, d&b audiotechnik, Bose, Sennheiser, Avolites, Clay Paky, EAW, Acme, MA Lighting and Prolyte - each with their regional representatives. A new brand at the E&E stand was ChamSys, which the company has just taken on distribution rights for. A lot of exhibiting companies were Singaporeanbased, but as is the way in that part of the world,

they generally look after both countries, so do have a presence in Malaysia too. Although the SEA region is technically ‘missing’ a tradeshow event, there has been many discussions in recent years over whether one is actually needed. As an overseas visitor / exhibitor from the press, it’s a great opportunity to catch up with local distributors all in one place over the course of a couple of days. But for the locals, it’s difficult to see how they are doing business on the tradeshow

• The d&b APAC team - Chad, Daniel and Ben

• Terry from RGBlink

• The Prolyte Asia team

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134 EXPO

• The Sennheiser Asia guys

• The team at Total Soultion line-up for a photo

• A CODA Audio demo

• Fanny Tse of Eagle Group

• Jack and colleague of Global Truss

• The Harman team

floor, so therefore it’s just a networking opportunity for them too, and do they really need than environment to do so? It isn’t just SLV that falls under this premise, we are seeing it time and time again. Few Westerners flew in to support the show, another indicator of its recognition on the international calendar, however, in its defence, it is an awfully busy time for tradeshows and it has been some time since the last SLV event, 2010, I believe was the last incarnation. On the show floor itself, exhibitors I spoke to seemed in good spirits but admitted they were generally there for brand awareness, to show their support and to network. Figures from the show

have yet to be officially released but the seminars and workshops did appear well attended. It’s also still unclear as to whether a similar event will take place again next year. For any organiser who wants to crack the tradeshow market in this region, it needs to figure out a way to attract people from all over - Singapore, Malaysia, Thailand, Indonesia, Philippines, Myanmar, Cambodia, Vietnam etc. Bringing all the countries together will attract a larger crowd and will encourage new business relationships. SLV, among others, need to try harder. No dates have been released for the next SLV Syposium. For more information and updates, go to: www.slvsymposium.com

• Dicolor’s John Guo and colleague

• Father and son, Ronald and Gary Goh

• Son, father and daughter on the Acoustic & Lighting stand

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