A LGORAX D.REX
Algorax, a software and hardware company which specialises in developments for the world of retail, has launched D.REX, a digital shelf management system that sends an alert to the control centre when there is low availability of off-the-shelf products in store. This smart and sophisticated digital shelf management system facilitates and supports retail product management and provides a friendly, digital shopping experience at the store. Powered by artificial intelligence, D.REX includes additional features such as updating price tags, repositioning, advertising messages, editing price tags and more – all in real time. This system, which can be integrated on existing shelves, is in use across the retail market in Israel and various locations around the world, and offers a modern and product-oriented shopping experience. D.REX system was developed by Algorax, a company that forms part of Protouch Advanced Multimedia Systems Group, which specialise in the design and development of software programs, from spec to implementation. The D.REX smart system can be incorporated into new shelves without having to set up a new system, and it features an intuitive and friendly interface. It provides a modern and appealing shopping experience, improves the appearance of products on the shelf, highlights the prices of products next to their images and pertinent information, such as new product launches and special offers of fresh products is readily presented. D.REX offers many advantages for marketing chains including lowavailability notifications, which are AI-based. The user can determine the
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percentage of product availability at which notifications are sent. The system then sends a message once an operation is completed and the shelf is once again full. Product unavailability is a problem in the retail world which can affect revenues and customer loyalty to certain brands and chains. Using a terminal, the system enables users to completely control the planogram and immediately synchronise every action. The system enables real-time or scheduled advertising, and a simple implementation of special offer campaigns, which include: advertising in the form of free texts and animations that encourage buyers to act, information about the products and price changes in real-time, such as special offers. Customers therefore enjoy a digital shopping experience through a touch screen that enables them to quickly find each product. D.REX. includes an advanced wireless telecommunications system that incorporates automatic load balancing mechanisms, remote command and control, non-availability notifications, price change management, special offer campaigns and related adverts, product relocation, a clear presentation of product images next to prices and barcodes, ad videos and special offer ads according to the chain’s policy on small digital screens that are tailored to currently available shelves. This system enables users to implement planograms; to meticulously control them; to optimise and improve performance by means of collecting “big data” about ads and advertising messages; revenues from the sale of advertising spaces to the chain’s vendors, which enables the chain to save money on printing materials and human resources. www.protouch.tech
