LIGHTING
STANLEY CUP FINALS Montreal, Canada Images: PixMob
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ith fans returning for the first time in over a year, not
Jean-Olivier Dalphond, President of PixMob, took up the story:
to mention reaching their first Stanley Cup Finals since
“When the Stanley Cup came around and things began to advance in
1993, the Montreal Canadiens were keen to give those
terms of restarting after the lockdowns, as we’re based in Montreal,
lucky enough to be at the Bell Centre an experience they
we decided to reach out to the Canadiens and they were really keen
would never forget.
for us to help out. So, in the space of 30 hours, we signed a deal and
This led to the team enlisting the help of PixMob, a Montreal-
implemented what we needed to in the arena.”
based, worldwide innovator of immersive crowd experiences, with
The Canadiens asked PixMob to help the Bell Centre seem full, with
the aim to design a one-of-a-kind, captivating shared experience
restrictions in Canada at the time limiting crowds to just 3,500,
for the 3,500 fans in attendance and the millions cheering on from
which is certainly an issue for the Bell Centre and its capacity of
home - making the limited-capacity arena feel full and helping
over 21,000.
unite the fanbase that had been starved of live hockey since March
Jean-Olivier and his team saw this as the perfect opportunity to
2020.
utilise PixMob’s new NOVA pixel technology – the latest in a long
Given that it was the Canadiens’ first trip to the Stanley Cup Finals
line of innovations that give production managers the ability to
in nearly 30 years, there was no better time for the first-time
create unforgettable moments of shared human connection. Jean-
collaboration between two of Montreal’s finest.
Olivier explained further: “Like most of us in the industry, when the
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