DAN SMITH - VICE PRESIDENT, BUSINESS DEVELOPMENT LG BUSINESS SOLUTIONS USA The Age of DVLED: How Bigger, Brighter, Bolder Displays Shaped the Sporting World Images: LG hen arena and stadiums first
with light bulb-based signs, and text-only
2000s and 2010s, the latest DVLED innovations
began featuring direct view
functionality was standard for several decades.
are introducing significant performance
LED (or DVLED) displays as
As manufacturers and researchers made use of
benefits and rewriting the rules of where and
scoreboards, they represented
new color options, developed multi-coloured
how any content can be shared in a sports
the apex of digital display technology. Today,
DVLED signs, and integrated computerized
setting.
innovative engineers and manufacturers have
control, new operations such as basic graphics
Currently, one of the biggest advantages of
pushed DVLED display technology to once-
and the illusion of moving text or images
DVLED technology is the ability to customize
unimaginable heights, with individual LEDs (or
revolutionized the value of the technology.
the design to fit nearly any specific need,
pixels) now being produced at sub-millimeter
As with many technologies, the devices shrunk
resulting in virtually unlimited size and
size and enabling the design of ultra-high-
in size and grew in capability as the decades
viewing distance. Whether an arena needs
definition video displays in nearly any size or
passed, adding more sophisticated controls,
a sharp, bright display that is 20 feet long
shape with performance equal or superior to
delivering new possibilities and eventually
and two feet tall or a stadium wants a round,
any other technology.
becoming quite ubiquitous throughout arenas
triangular, or otherwise custom-shaped video
and stadiums. From menu boards to giant
display, DVLED can do that. There’s virtually
How It Started
concourse displays, direct view LED is now
nothing that cannot be achieved with today’s
The original monochromatic DVLED signs were
used virtually everywhere a fan can look.
DVLED tech, whether the need is indoors,
W
used in a variety of situations and locations
006
outdoors, on a ceiling or floor, wrapped around
where text was valuable, such as scoreboards
How It’s Going
columns or fitted to curved walls.
and jumbotrons where arena/stadium
Fast forward to 2021, and the evolution
In addition to obvious customisation options
operators could display scores and stats, and
of DVLED displays and technology is
such as size, shape and brightness, the LEDs
that basic design remains an effective eye-
striking. While the intervening decades
themselves, the tiny diodes that emit colored
catching piece of technology with copious uses
saw the popularisation of cathode ray tube
light, have advanced so far that millions of
more than 50 years later.
televisions and computer monitors, multi-
them can be packed onto single displays,
Focusing purely on the technology, these
bulb and eventually laser projectors, and the
offering custom resolution and pixel count.
displays’ ‘resolution’ has remained on par
indomitable ‘flatscreen’ technologies of the
The cost of individual LEDs goes up as they
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