The home of FC Zürich sees its sound system upgraded, with Renkus-Heinz providing seamless, state-of-the-art audio.
EAW ROUND-UP
A range of Major League and Minor League baseball stadiums have turned to Eastern Acoustic Works for their audio needs.
JT TECH INTERVIEW
Isabel Lugo, COO at JT Tech, discusses her career, the impact of technology, and the exciting future of sporting venues.
TEAM TALK - THE DIGITAL LINE
George Vaughan discusses facial recognition technology - is it the next great frontier for sporting venues?
THE INTERNATIONAL PUBLICATION FOR TECHNOLOGY IN SPORTING VENUES
38
WELCOME
We’re right in the middle of a busy period in the industry, with shows, events, and conferences filling up the calendar as we get through autumn and winter. Having already made trips to London, Amsterdam, and Dublin, we’re next off to Madrid for the fantastic ESSMA event being held at Atletico Madrid’s iconic home. We’re really looking forward to meeting everyone again, so please do get in touch if you’re keen to chat about MONDO | STADIA or STADIA | SESSIONS #02 in Mykonos.
We’re absolutely thrilled to feature the spectacular Oracle Park on the cover for ISSUE 38. The San Francisco Giants’ home ground is always an eye-catcher due to its incredible location, though we’ve focussed on the huge audio revamp delivered by Diversified, in partnership with Powersoft and Fulcrum Acoustic.
Definitely one to check out on page 26.
Elsewhere, Stadion Letzigrund has seen its sound system upgraded, with Renkus-Heinz providing seamless, state-of-the-art audio for FC Zürich.
We’ve also taken a look at EAW’s work across a range of Major League and Minor League baseball stadiums.
Our interview for this issue is with the inimitable Isabel Lugo, COO at JT Tech.
We spoke to her about her career, the impact of technology, and the exciting future of sporting venues. A fascinating read!
The Team Talk column comes from The Digital Line, with CEO, George Vaughan, discussing facial recognition technology - is it the next great frontier for sporting venues?
I hope you enjoy ISSUE 38...
Sam Hughes Editorial Director
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Editorial Director
Sam Hughes
s.hughes@mondiale.co.uk
Commercial Director
Jamie Dixon
j.dixon@mondiale.co.uk
Design & Production
Dan Seaton
d.seaton@mondiale.co.uk
Dave Bell d.bell@mondiale.co.uk
Finance Director
Amanda Giles
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Credit Control
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Group Chairman Damian Walsh
THE NEW FACE OF STADIUM TECHNOLOGY
George Vaughan - CEO, The Digital Line
Areweenteringaneraoftruly frictionless access and movement when visitors attending sports and entertainment events will only need to show their faces at a venue, not only to achieve entry but also to purchase and transact? We take a look under the hood ofthisemergingtechtoassessifthenext greatfrontierforstadiumswillbeallabout redefiningentrythroughidentity.
One of the biggest operational challenges for any venue is people management and equally, one of the most disappointing experiences for any fan or visitor is endless queuing, both when entering a stadium and then when trying to purchase from concessions stands once inside. Numerous solutions have been tried and tested and whilst efficiencies have helped manage customer flow and sales at the retail stands, there is still much more that can be done to improve the overall experience. There’s no doubt that Amazon’s Just Walk Out technology (along with derivatives of the solution) is helping to reconfigure the hospitality sector and the incredible acceleration AI is bringing to the marketplace
– with everything from Digital Twins to Smart Venue Security emerging in this rapidly maturing space – bodes well for the future. In less than a decade we have already seen significant changes and in the next two years alone, we could witness a transformation that leaves the current landscape unrecognisable. One technology many might argue to be quite contentious because it remains somewhat misunderstood but that is nevertheless gaining ground in this area is facial recognition, particularly in stadiums in the US. Very quickly, it is becoming a pivotal innovation in the realm of artificial intelligence and biometrics, changing how we identify individuals and helping to manage their movements and fine tune the services they are offered as guests. In general terms, the technology works by capturing digital images or video frames of human faces and then using advanced algorithms to analyse key facial features. By comparing these features against a database of known faces, facial recognition systems can accurately identify individuals, making them invaluable in various sectors such as security, healthcare, and retail The evolution of facial recognition technology
has been marked by significant advancements in AI and machine learning. Initially focused on basic identification through static images, modern systems now incorporate dynamic aspects like facial expressions and emotions. This progress has enhanced the accuracy and reliability of facial recognition, enabling its application in diverse contexts—from security checkpoints at airports to personalized marketing in retail.
However, despite its benefits, the technology also continues to raise important ethical considerations regarding privacy and data protection, necessitating responsible implementation and robust regulatory frameworks. It’s a fine balance that many companies, especially in Europe and the UK where the conditions of use are much more stringent than the US, continue to wrestle with in an effort to get it right.
In this rapidly evolving landscape of sports and entertainment, one company that grabbed my attention is Wicket, a company that has quickly moved to the forefront of innovation
with their facial recognition technology transforming how fans experience events in stadiums and arenas. With its presence in 40 venues across the United States, including all major sports, Wicket is setting a new standard for efficiency and convenience in event management.
Transforming Fan Experiences
Wicket’s technology is now a staple in every NFL stadium, streamlining credentialing processes and enhancing fan experiences. The Cleveland Browns serve as a prominent case study, with over 40,000 fans opting into the system. This adoption has allowed the Browns to clear queues four times faster than traditional methods, significantly reducing staffing needs and operational costs and lead to their COO, David Jenkins claiming facial recognition technology has enabled them to provide their fans with the best possible experience they have yet been able to deliver. By integrating facial recognition into ticketing, concessions, and access control, Wicket has revolutionised the way fans interact with venues.
A Modern Solution for Age-Old Challenges
Drawing inspiration from historical architecture—where smaller doors within
castle gates facilitated quicker access— Wicket’s facial recognition offers a modern solution for efficient entry. With a commitment to keeping customer data secure, fans can opt into the Wicket system, which uses encrypted mathematical compositions of their faces to ensure security and privacy. This opt-in model respects individual choice while providing a seamless experience for those who participate.
Enhancing Operational Efficiency
Having seen the tech working first hand, I was immediately impressed by the speed of Wicket’s facial recognition and as a fan of alternative solutions like NFC through mobile wallet, I must confess that this is the fastest I have seen any technology respond, making it almost unrivalled, with face matching occurring in just a few hundred milliseconds. When this rapid processing is integrated into the ticketing system, point-of-sale terminals, and credentialing processes, operational efficiency is dramatically improved. Another neat feature that solves a major headache for many retailers is the inclusion of age verification by matching identity card images with users’ faces, ensuring compliance with age-restricted services.
Expanding Horizons
With the popularity of systems like Wicket changing the landscape for sports arenas are we about to witness a revolution make its way across to the UK and Europe? There’s certainly an appetite for frictionless solutions, no doubt fast-tracked by the emergence of Covid, and if the legitimate concerns around data are properly managed then I can’t see any reason why that wouldn’t be the case.
Integration and Future Prospects
With integrations into major platforms like Ticketmaster and deployments at venues such as BMO Stadium for LAFC payments, Wicket is making a strong case for widespread adoption of its platform as well as similar solutions. The proliferation of self-service technologies makes deployment easier than ever, simplifying processes by linking a single card to a face. As facial technology continues to innovate and expand its offerings, it needs to stay committed to enhancing fan experiences while maintaining security and privacy standards. The future of stadium experiences could be upon us and in its efforts to remove friction—it may end up doing it one face at a time.
ATEM Television Studio 4K8 is a professional live production switcher built into a broadcast control panel so it can be used for high end work while being extremely portable. You get a powerful switcher with 8 x 12G-SDI standards converted inputs, 10 x 12G-SDI aux outputs, 4 chroma keyers, 2 downstream keyers, SuperSource, 2 media players and lots of transitions!
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Built In Fairlight Audio Mixer
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Hippotizer at core of immersive installation at Bieszczady Cultural Heritage Center
Sixty million pixels of content is being driven to 18x projectors and three LED screens as part of an immersive installation at Poland’s Bieszczady Cultural Heritage Center, with Hippotizer Boreal+ MK2 Media Servers at the core of the visuals. More than 200GB of animated graphics are being handled by the Boreal+ MK2s in a show designed to educate, inform and entertain.
INTERVIEW
“I’m excited to lead these advancements and ensure that every venue we touch is not only memorable, but also a catalyst for innovation in sports and entertainment.”
Isabel Lugo Chief Operating Officer JT Tech
ISABEL LUGO CHIEF OPERATING OFFICER | JT TECH
Can you introduce yourself and tell us more about your career up until now?
Of course! I am Isabel Lugo. As the Chief Operating Officer of JT Tech, my career has been anything but ordinary. I founded my first digital marketing company at the age of 19, and we worked with very important Fortune 500 brands. Later, I launched a logistics startup that quickly expanded to Spain, Poland, and Germany. At 25, I ventured into the hotel and real estate sector by launching hotels in Africa and Latin America. I believe that each experience has shaped my perspective as a business leader and fueled my passion for creating impactful solutions for my clients. In the last four years, I have specialised in operational management and startup development for various regions such as the Middle East, Asia, and Latin America. I am passionate about new business challenges; launching companies from scratch is my true passion, as well as strategic leadership and operational excellence, which are essential for driving significant growth and fostering innovation on a global scale.
Have you always wanted to work in the sporting venue sector?
Yes! It has always been one of my biggest goals. My passion for the sports industry stems from my parents, who were high-performance athletes in their best years. I have also been involved in the CrossFit world and competed for the Spanish national team as a freediver as well, achieving a record of 35m with no fins. Of course, growing up in Colombia, sports has been deeply intertwined with my heart. Juan Pablo Montoya’s journey in motorsport is nothing short of remarkable. He first captured attention by winning the CART Championship in 1999 and went on to claim the Indianapolis 500 twice, in 2000 and 2015. His Formula One career was equally impressive, highlighted by seven Grand Prix victories, including a standout win at Monaco in 2003. Beyond that, he has made significant strides in NASCAR and endurance racing. On the cycling front, Egan Bernal made history as the youngest winner of the Tour de France at just 22 years old in 2019. He followed this with a victory at the Giro d’Italia in 2021, solidifying his status among cycling’s elite. And, in soccer, legendary players like Carlos Valderrama and Tino Asprilla inspired my love for sports, which is deeply rooted in our culture. In Colombia, soccer transcends mere sport; it’s a vibrant celebration of community and pride.
When the opportunity to enter the venue sector arose, it felt like a dream come true—a chance to blend passion with career. As the COO of JT Tech, I see this industry as a lively tapestry of experiences. Each challenge presents an exciting opportunity to learn and propel our company forward. My unique perspective as both a fan and business leader allows me to create engaging environments that resonate with supporters while driving revenue for venues. What truly motivates me is enhancing venues in every way possible! By merging my love for sports with strategic insights, I aim to contribute to the industry’s growth, ensuring every venue celebrates the beautiful game and fosters joy and connection for fans and communities alike.
What do you enjoy most about this industry?
What I enjoy most about the venue and sports industry is the incredible privilege of working with some of the best teams across a wide range of sports, including football, rugby, basketball, baseball, ice hockey, tennis, motorsports, and many others. Each venue has its own unique energy and atmosphere, and visiting these iconic stadiums and arenas allows me to appreciate their history and potential on a deeper level. I find it exhilarating to contribute to enhancing these spaces. The opportunity to elevate venues through our expertise and create unforgettable experiences for fans is what drives me. By understanding the needs of fans from both personal and business perspectives, I can foster environments that engage supporters while also driving revenue for venues. It’s about creating spaces where fans can connect, celebrate, and share their love for sports—whether it’s cheering for their favorite football team or enjoying a thrilling motorsport event. This dynamic environment keeps me inspired and motivated every day.
What services and solutions to JT Tech provide to sporting venues?
At JT Tech, we’re dedicated to delivering innovative solutions for sporting venues that transform how sports are enjoyed, ensuring every event is exceptional for fans and teams alike. By leveraging our extensive experience and partnerships with leading tech companies, we enhance venue operations while elevating fan experiences through advanced technology. We specialize in high-density WiFi solutions that provide reliable connectivity for thousands of fans, streamlining operations and reducing costs for venue teams. Our services
include wired and wireless assessments, network security evaluations, and managed support to optimize performance. With advanced data analytics and cloud capabilities, we help venues understand audience preferences, enabling personalized fan engagement that drives loyalty. Our captive portal system serves as an onboarding gateway, allowing venues to monetize user access through targeted ads and promotions while generating revenue and providing valuable data for tailored marketing strategies. Additionally, it can offer tiered access packages for premium Wi-Fi services, creating a steady revenue stream.
We also enhance cybersecurity with real-time monitoring of connected devices, ensuring the safety of fan data and venue infrastructure. Collaborating with industry experts like BEI Networks, we deliver robust networking solutions that support cashless transactions, interactive digital signage, and real-time updates during events.
One of our standout achievements is helping venues achieve remarkable financial efficiencies; many clients recoup up to 30% of their initial tech investment within the first year. Ultimately, our goal is to transform the sports experience by combining strategic insights with cutting-edge technology, ensuring every event is memorable while significantly enhancing operational efficiency and monetization for venues.
Can you tell us about the impact JT Tech has on the matchday experience?
Absolutely! With over two decades of experience in the industry, we leverage our expertise to deliver world-class IT solutions that enhance connectivity and engagement within stadiums and arenas. As a millennial, I’m particularly attuned to the needs of younger fans, especially Gen Z, who are reshaping the sports landscape. Recent research shows
that only 18% of Gen Zers attended a live sporting event in the past year, and 33% don’t watch live sports on TV. This demographic is less interested in traditional sports formats, meaning we must adapt our strategies to engage them effectively.
At JT Tech, our focus is on maximizing network infrastructures to ensure fans have seamless access to real-time information, interactive experiences, and digital services. From high-speed Wi-Fi to advanced data analytics, we provide venues with the tools needed to create an unforgettable atmosphere on matchdays. Over 90% of Gen Z sports fans use social media to consume sports content, including game clips and highlights.What’s exciting is that we understand technology’s power goes beyond connectivity; it’s about creating memorable experiences for fans and teams. Our team collaborates closely with venue operators to design tailored solutions that drive revenue and improve operational efficiency.
Moreover, with 86% of Gen Z interacting with sports-related content on social media, integrating this engagement into the matchday experience is crucial. We help organizations better understand their audience so they can tailor content effectively.Ultimately, my goal—and the goal of JT Tech—is to ensure every event is memorable and that venues thrive in today’s competitive landscape. By marrying technology with a deep understanding of future fans, we can create vibrant matchday experiences where everyone can connect, celebrate, and share their love for sports.
Tell us more about JT Tech’s ability to streamline venue operations using its solutions…
At JT Tech, we recognize that the sports and entertainment landscape is rapidly evolving, and our solutions are designed to meet these changing demands. By integrating advanced
Together, we transform your experience with end-to-end network solutions that drive business success simple, flexible and scalable.
Revolutionising the stadium experience
Advanced technology solutions that improve stadium connectivity, engagement and operations
We transform stadium experiences and maximise revenue. Contact us today to find out how our solutions can take your stadium to the next level.
networking capabilities, data analytics, and real-time engagement tools, we streamline venue operations and enhance fan experiences like never before. As a passionate advocate for technology’s role in sports, I believe our approach goes beyond just implementing systems; we empower venues with the training and resources they need to effectively utilize these tools. Our dedicated team ensures that venue staff understand how to maximize the benefits of their new systems, leading to improved workflows and enhanced service delivery.
Recent insights show that 76% of fans believe technology enhances their enjoyment of sports, underscoring the importance of our work. Our solutions provide seamless connectivity for real-time updates, interactive experiences, and digital services, including high-speed Wi-Fi and mobile apps that allow fans to order food and merchandise directly from their seats—reducing wait times and improving overall satisfaction. Technology is crucial for engaging younger audiences; A recent report indicated that 50% of Gen Z sports fans prefer interactive experiences over traditional viewing methods. By integrating features like mobile ticketing and social media engagement into the matchday experience, we help venues connect with future fans in meaningful ways. Our commitment to innovation means we create tailored solutions that drive efficiency and maximize ROI for our clients. Advanced data analytics help venues proactively identify issues before they escalate. For example, we can optimize concession stand performance by reallocating resources based on traffic patterns, ensuring fans have a seamless experience without long wait times.
Additionally, our advanced asset intelligence solution provides real-time visibility into all connected devices, enabling effective monitoring and management to reduce security risks. Key features include dynamic security monitoring to identify vulnerabilities, efficient threat response powered by machine learning for quick mitigation, and streamlined risk assessment to improve overall security
posture. We also support audit readiness and compliance, ensuring venues meet regulatory standards while focusing on delivering exceptional fan experiences.I think that JT Tech makes a meaningful impact in the industry by empowering venues with the tools necessary for seamless connectivity, enhanced fan engagement, and operational excellence.
We ensure that every matchday is not just an event but a memorable experience for all attendees..
How does JT Tech assist sporting venues in terms of increasing revenue?
Let me share some impactful examples that illustrate our contributions. In one instance, we worked with a stadium that needed a secure, scalable Wi-Fi network to support 68,500 spectators. They aimed to enhance the fan experience while generating additional revenue through personalized advertising. By implementing our Wireless Analytics solution, we achieved a 400% improvement in Wi-Fi performance, a 60% reduction in connection wait times, and an impressive $2 million in additional advertising revenue.
Another venue required similar enhancements for 65,658 fans. After deploying the same Wireless Analytics solution, we saw a 350% improvement in Wi-Fi performance, a 50%reduction in connection wait times, and an additional $1.5 million in advertising revenue. We also deployed a WiFi 6E solution for a stadium hosting 75,000 fans, resulting in a 300% improvement in performance, a 20% increase in spectator satisfaction, and 25%lower maintenance costs. Our approach emphasizes lowering total ownership costs. By offering lower upfront costs for our technology solutions, we enable venues to reinvest those savings into enhancing fan engagement and upgrading facilities. Recent insights indicate that 81% of fans would spend more if it were more convenient, which aligns perfectly with our mission to streamline operations.
Moreover, our systems minimize downtime—venues can expect 25% less time for planning, 67% less time for updates,
The Best Just Got Better New Updates That Extend Features and Workflows
ColorBox v2.1 Update
The best on-the-go color management solution is getting better! Check out these user requested features in the latest free update:
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FS-HDR v4.3 Update
The industry leading, all-in-one color management / frame synchronizer / converter gets a free update:
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BRIDGE LIVE v1.16 Update
New update for the encoding / decoding / transcoding / streaming powerhouse:
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• Updates BBC HLG LUTs to the latest v1.7
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• Updates BBC HLG LUTs to the latest v1.7
• Dolby E 20-bit passthrough support
• AAC-HE support
and 54% less time identifying issues. This efficiency allows IT teams to focus on strategic initiatives that drive growth. In today’s digital climate, venues must compete with athome viewing experiences. Our solutions help create unique and convenient in-person experiences that draw fans back to the stadiums. For instance, implementing mobile ticketing and parking passes, self-service kiosks for entry and food ordering, and enhanced video boards can significantly improve the matchday experience and increase revenue opportunities.
Additionally, the use of real-time data analytics allows venue operators to monitor staffing issues at busy food spots or adjust parking flows efficiently. This kind of operational intelligence not only enhances the fan experience but also opens new revenue streams through improved service delivery. Ultimately, at JT Tech, we empower venues to thrive by providing the tools necessary for seamless connectivity, enhanced fan engagement, and operational excellence—along with the knowledge to use them effectively.
Which sporting venue projects have you worked on in the past?
We’ve installed around 6,000 POS terminals across various sports and entertainment venues globally, with an additional 1,276 terminals set to go live soon. These systems offer features like always-on internet access for fans, gate ticketing, in-seat ordering, and in-venue video applications.
They support cashless transactions and enhance back-of-house management. Overall, these technology solutions not only improve the fan experience but also streamline venue operations and boost revenue opportunities, ensuring seamless connectivity for both fans and venue staff. Over the past decade, we’ve rolled out extensive WiFi solutions across various sporting venues in the U.S., significantly enhancing fan experiences and operational efficiency. For the NFL, we’ve upgraded four venues, allowing fans seamless internet access for ticketing and in-seat ordering. In MLB, five venues now feature in-venue video applications that support cashless transactions. In collegiate sports, eight venues benefit from reliable Wi-Fi for large crowds. We’ve also implemented solutions in four NHL/AHL venues and four MiLB venues, totaling 33 deployed venues, all aimed at improving connectivity and engagement for fans. Additionally, our projects incorporate advanced technologies like IoT sensors for real-time monitoring of venue conditions, enhancing safety and operational efficiency. Our commitment to providing robust network infrastructure ensures that every venue can adapt to evolving fan expectations while maximizing revenue potential through innovative technology solutions.
Are there any new sporting venue projects coming up soon? The future for JT Tech is incredibly promising, and I’m genuinely excited about what lies ahead. As a leader in the
Photo Credits Ralph Larmann | Coldplay -Music of the Spheres Tour- Berlin
industry, JT Tech is poised to make a significant impact on a global scale. Our commitment to innovation and excellence with our customers is at the core of everything we do. We’re enhancing our high-density Wi-Fi solutions to ensure that fans have an unparalleled experience at sporting events. Imagine being at a game where you can seamlessly stream live highlights, engage with augmented reality features, and enjoy cashless transactions—all without a hitch. That’s the kind of experience we’re committed to delivering. This isn’t just about technology; it’s about creating environments where fans can connect and engage with their favorite sports in meaningful ways.
As we look to expand into new markets, I’m inspired by the potential to bring our innovative solutions to even more venues around the world. We’re not just entering these markets; we’re building relationships and understanding what each community needs to create unforgettable experiences. We’re not just adapting to change; we’re leading it with passion and purpose.
I am excited about the journey ahead. The sky is the limit for both myself and JT Tech as we continue to push boundaries. We have a great and very dedicated team behind us and it feels like a big family! I truly believe we can shape the future of sports and entertainment on a global scale.
What do you believe to be the next big development in stadiums and arenas?
The future of stadiums and arenas is set to be transformed by the rise of smart stadiums that prioritize fan engagement, operational efficiency, and sustainability. As we look toward 2025 and beyond, I see several key developments that will redefine the fan experience. One significant advancement will be the integration of AI and machine learning, which will enable stadiums to offer tailored content for fans. This
personalization will enhance engagement and create new revenue opportunities, allowing for customized highlights and game summaries based on individual preferences. Sustainability will also take center stage as stadiums increasingly adopt eco-friendly practices. We can expect to see more renewable energy sources, smart lighting, and automated HVAC systems that optimize energy use while aligning with the values of environmentally conscious fans. Moreover, the evolution into multifunctional spaces will continue. Stadiums are becoming community hubs that host concerts, corporate events, and more throughout the year, maximizing utility and revenue potential. The adoption of IoT sensors will facilitate real-time monitoring of crowd management, security, and maintenance needs, with predictive analytics enhancing operational efficiency by identifying potential issues before they escalate.
We can also anticipate advancements in augmented reality (AR) and virtual reality (VR) technologies that provide immersive experiences for fans, such as virtual tours of the stadium and interactive game replays.
The smart stadium market is projected to grow significantly, with estimates reaching $31.24 billion by 2028. This growth reflects a CAGR of 22.6% from $13.83 billion in 2024, driven by innovations in IoT, AI, and real-time data analytics that enhance operational efficiency while creating immersive experiences for fans.
Additionally, investments in smart technologies will lead to improved resource management and energy efficiency. For instance, systems that adjust lighting and temperature based on real-time usage can result in substantial cost savings while enhancing comfort.
As we move toward 2030, smart stadiums will not only redefine the fan experience but also drive operational excellence in the industry. With my involvement at JT Tech,
I’m excited to lead these advancements and ensure that every venue we touch is not only memorable but also a catalyst for innovation in sports and entertainment!
With the rise of smart stadiums, how do you envision the integration of IoT devices transforming venue operations and fan engagement?
With the rise of smart stadiums, the integration of IoT devices is set to revolutionize venue operations and fan engagement. By implementing advanced connectivity solutions, we can create immersive experiences starting from the ticket purchase. IoT technology enables real-time data collection, allowing venues to monitor crowd movement and concession wait times. This means fans can receive alerts about the shortest lines, enhancing convenience and reducing wait times.
Personalization will play a crucial role as well. Through integrated mobile apps, fans can access tailored content such as exclusive promotions and real-time game statistics based on their preferences. This not only boosts fan satisfaction but also opens up new revenue streams for venues.
Operational efficiency will see significant improvements too. Connected point-of-sale systems streamline transactions and inventory management, enabling venues to adapt quickly to changing demand. Robust Wi-Fi networks ensure that thousands of fans can connect simultaneously without disruption, allowing them to share their experiences instantly.
The integration of IoT devices in smart stadiums is about creating a seamless and engaging environment that enhances the fan experience while optimizing operations. For example, smart ticketing systems simplify entry processes with electronic tickets, reducing queues and offering contactless solutions. Additionally, IoT sensors can provide real-time data on device utilization, helping venues manage resources more effectively.
We are excited to be at the forefront of this transformation, shaping how fans interact with their favorite sports and entertainment events. As we move forward, the potential for innovation in smart stadiums is immense, promising a future where technology enhances every aspect of the live event experience.
Entertainment DESIGNED FOR THE FUTURE OF LIVE
As seen at Intuit Dome, the NOVA Armrest is a powerfully-bright LED installation technology that is integrated directly into each seat of your venue. Compatible with a variety of Dreamseat’s industry-favorite models, this bright LED turns every seat in the house into an interactive pixel of light. Together, these pixels transform the venue into a canvas of live effects that super charge every moment of the game or show.
ORACLE PARK
San Francisco, USA
Images: Diversified, Luke Zhang, Jake Weirick, Galaad Aerilys, John Ruddock, Jonas Vandermeiren, SF.Port
Oracle Park, home to the San Francisco Giants, has long been considered one of the most iconic and beautiful baseball stadiums in Major League Baseball. Nestled alongside the stunning San Francisco Bay, the stadium offers breathtaking views, unforgettable baseball moments, and now, a newly upgraded audio system that is redefining the fan experience. Thanks to a collaboration between Diversified, Powersoft, and Fulcrum Acoustic, Oracle Park’s audio system is now setting a new standard for stadium sound design and performance.
A Longstanding Partnership for Excellence
The partnership between Diversified, a global leader in technology solutions, and the San Francisco Giants is one that spans over two decades. As Bill Schlough, Chief Information Officer for the Giants, put it: “As we enter our 25th season at Oracle Park, this upgrade truly elevates the complete ballpark experience for our fans.”
Diversified’s involvement with the Giants has been extensive, contributing to various key technological implementations, including the ballpark’s video replay control room and
distributed TV network, among other projects. This strong relationship has culminated in yet another milestone, transforming the audio experience for fans attending games and events at Oracle Park.
When Oracle Park’s original audio system launched in 2000, it was heralded as one of the best in the league. Distributed sound systems were a new concept, and the Giants led the charge with an innovative setup that offered superior clarity. Fast forward to 2024, and the Giants recognised the need for an upgrade to maintain their leadership in providing an exceptional fan experience. The answer? A modern audio system designed to deliver both clear voice announcements and high-fidelity music.
A Collaborative Approach to Modernisation
The audio system upgrade was a carefully orchestrated project, involving thorough planning and collaboration between the Giants, Diversified, Powersoft, and Fulcrum Acoustic. Diversified, taking a consultative and analyticsbased approach, identified key operational goals and technical challenges. The project required a balance between reusing
the existing infrastructure—thus minimising costs—and deploying state-of-the-art solutions that would deliver enhanced performance.
By leveraging their deep network of industry partners, Diversified utilised Powersoft for the amplification and processing aspects of the audio system. Powersoft’s amplifiers - in this case, the X4 and Quattrocanali serieswere chosen for their crossfunctionality, energy efficiency, reliability, and seamless integration with the stadium’s existing Q-Sys control system.
The Power Behind the Sound: Powersoft
Powersoft amplifiers played a crucial role in the success of the new sound system at Oracle Park. The installation included 36 Powersoft Quattrocanali 4804 DSP+D and 12 Quattrocanali 8804 DSP+D amplifiers, paired with Powersoft’s X4 model for additional power and flexibility.
These amplifiers not only provided the necessary power to drive the Fulcrum Acoustic speaker system, but also delivered key advantages in terms of efficiency, integration, and control.
One of the standout features of Powersoft’s amplifiers is their Smart Rails Management (SRM) technology, which drastically reduces power consumption and minimizes the need for external cooling systems. This not only aligns with the Giants’ sustainability goals, but also results in significant cost savings.
Rick Woida, Powersoft’s Senior Sales Engineer – Large Venues, said: “We pride ourselves in designing and building top-notch Class-D amplification with a strong focus on efficiency and sustainability.”
The amplifiers are equipped with DSP (Digital Signal Processing) and Dante networking capabilities, allowing for seamless integration with the stadium’s Q-Sys control system. The DSP function enables precise control over the
UNICA. THE PLATFORM WITH THE AMPLIFIER ON BOARD.
So capable. So Unica.
Unica will have a fresh-out-of-the-box feel throughout its life, and it will be possible to integrate features and functionalities down the line, making it truly futureproof. Proving the engineering efforts undertaken in the development of this platform are 5 registered patents.
Unica 8M
Unica 4L
audio signal, optimizing sound quality in real-time, while the Dante functionality allows for smooth digital audio distribution over the stadium’s network.
By incorporating state-of-the-art DSP and networking capabilities, the Giants can now benefit from a scalable, future-ready system that can adapt to changing needs over time.
Additionally, Powersoft amplifiers provide a built-in redundancy that ensures uninterrupted operation. In the event of a digital failure, the amplifiers can automatically switch to analog inputs, guaranteeing continuous performance—a critical feature in high-stakes environments like a Major League Baseball stadium.
As Justo Gutierrez, Director of Engineering for Diversified, explained: “They reboot quickly if there is a power outage: you turn it back on, and within ten seconds, they can start making sound again.”
Powersoft has been absolutely integral in reducing operational expenses, all while improving sound clarity and providing a more engaging audio experience for fans.
Fulcrum Acoustic: Delivering the Sound
The speaker system, provided by Fulcrum Acoustic, was another critical component of the project. Known for their advanced acoustic technology, Fulcrum speakers were
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selected for their ability to deliver both clarity and impact, especially in a large open environment like a baseball stadium.
To achieve the desired results, Diversified and Fulcrum Acoustic worked closely together to ensure that the speaker placement and configuration maximised coverage and performance. By reusing some of the existing speaker locations and upgrading to new Fulcrum models, the team was able to create a more immersive soundscape that delivers crystal-clear audio throughout the ballpark.
A Game-Changing Fan Experience
The combination of Powersoft amplifiers and Fulcrum
Acoustic speakers has resulted in a significant improvement in sound quality at Oracle Park - fans are now treated to a richer, more engaging audio experience. This is especially noticeable in the stadium’s public areas, such as the exclusive Gotham Club and private meeting rooms, where the acoustic environment has been fine-tuned for optimal clarity and impact.
“Having our amplifiers be a part of such an iconic stadium for MLB is an honour,” commented Rick Woida, Powersoft’s Senior Sales Engineer – Large Venues. “The team at Diversified were great to work with and I am happy to have supported them in their design decisions and deployment of this installation.”
Jeff Dykhouse, Senior Design Engineer at Diversified,
When You’re the Winningest Program in College Football History…
The standards are high.
So when the University of Michigan decided to upgrade the lighting at its iconic 107,601-seat Michigan Stadium—known as The Big House—it turned to Musco, a trusted partner with whom it had worked on previous lighting projects since the 1980s.
M usco’s custom-designed TLC for LED® system and Show-Light® Pro entertainment technology improves uniformity and visibility, reduces glare, and enhances broadcast quality, while creating cutting-edge light shows with color-changing fixtures and light-to-music synchronization.
“Adding the new Musco lighting system provides us with an additional tool to enhance the gameday atmosphere at Michigan Stadium.
The ability to use special effects lighting in conjunction with video board content, key game moments, and special performances will create a unique and memorable experience for Michigan football fans of all ages.”
of Game
&
Jake Stocker Director
Presentation
Fan Experience University of Michigan
summed up the project: “We have done numerous stadiums and arenas, but this is a top-tier installation in a top-tier location – it’s San Francisco, the Giants, and Major League Baseball.”
The Giants’ CIO, Bill Schlough, echoed this sentiment, adding that while fans may not immediately notice the changes, they will undoubtedly “feel it”—a testament to the power of great sound design.
A Future-Ready Solution
The audio system upgrade at Oracle Park represents not just an investment in technology but a commitment to enhancing the overall fan experience. The collaboration between the Giants, Diversified, Powersoft, and Fulcrum Acoustic has
resulted in a future-ready audio system that not only meets the needs of today, but is scalable for future developments. Oracle Park is now equipped with cutting-edge audio technology that reflects the Giants’ forward-thinking approach to fan engagement, sustainability, and technological innovation.
From the energy-efficient amplifiers to the high-fidelity speaker system, the new audio system at Oracle Park is more than just an upgrade—it’s a game changer.
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VENUE FOCUS
042 Stadion Letzigrund | Zürich, Switzerland 048 Busch Stadium | St. Louis, USA VIDEO
054 WiZink Center | Madrid, Spain 060 Toyota Center | Houston, USA
STADION LETZIGRUND
Zürich, Switzerland
Images: Renkus-Heinz
Originally built by members of FC Zürich, Stadion Letzigrund has been the home of football and ‘Weltklasse Zürich’ – one of the most renowned one-day events in athletics – since 1925. A call for the modernization of the stadium in the late 90s saw the venue close its doors and reinvent itself in the summer of 2007, with an improved capacity for football, athletics and concerts. Since then, the stadium has hosted European Championships, concerts by internationally renowned artists, and several big games for the Swiss Football League. To continue its legacy, Letzigrund upgraded its sound system with Renkus-Heinz to provide spectators with seamless audio, no matter the event.
Collaborating on the project were integrators avidec AG and audio consultants promedias AG. The events programme at the stadium changes regularly, so the system had to be
weather-resistant and flexible enough to cater to speech, music and public announcements. Consistent and balanced sound pressure levels were important, as was even coverage.
Renkus-Heinz’s C Series and T Series loudspeakers in the WR weather-resistant versions delivered exactly what Letzigrund was looking for.
“Renkus-Heinz has a large range of loudspeaker systems, which meant that we were able to find the perfect solution for this project,” begins Chris Steiger CEO and founder of promedias AG. “We originally installed 48 CX61 models in 2022 as nearfield loudspeakers for the audience in the back rows. This year, we expanded the system further, replacing the original loudspeakers that were installed in 2007 when the stadium reopened with over 30 TX151s. This enabled us to deliver homogenous sound for all events.”
avidec installed 31 TX151s on the stadium roof to deliver
powerful sound to the audience. Two loudspeakers are mounted in each front field, with one loudspeaker directed at the athletics track and the second at the front row of spectators. In the rear field, one TX151 loudspeaker provides sound for the audience at the back, and the rear three rows of seats benefit from sound provided by the additional, smaller CX61s.
“Renkus-Heinz’s T Series loudspeakers are versatile enclosures that can be integrated almost anywhere,” furthers Steiger. “The models are ideal for sports venue projects, delivering outstanding sonic performance to every area of the Letzigrund.” The TX151s put the unique
advancements of Renkus-Heinz into practice with their complex conic horns. These horns provide constant beamwidth and directivity without the problems of conventional rectangular horns.
The C Series comprises two-way compact loudspeakers built upon Renkus-Heinz’s design philosophy of innovation, sound quality and user-friendliness. Featuring the same complex conic horn technology of the T Series, the CX61 models deliver high-volume output in a small enclosure, as well as low distortion and high-frequency performance power.
“avidec AG has been supporting the system since it was
installed in 2007, therefore for over 17 years,” Steiger continues. “The experienced technicians at avidec AG chose Renkus-Heinz’s T Series and C Series models because of their excellent dispersion angles, high SPL and weatherproof housing. These models fit perfectly into the existing infrastructure. With this first conversion, we have now installed new sound in 40% of the spectator stands. We plan on integrating more TX151s next year for the middlerow and back-row seats and the field. That’s how much confidence we have in these loudspeakers.”
Renkus-Heinz delivers everything you need for stadium sound. The T Series and C Series loudspeakers offer high
performance, customization, small form factor and weather resistance, all of which are crucial for a great game day experience. Choosing a system from Renkus-Heinz has not only made things easier for the on-site team at Letzigrund but has also brought fans closer to the game – with clarity and precision like never before.
BUSCH STADIUM & NATIONALS PARK
St. Louis, USA | Washington, D.C., USA
Images: EAW
Arange of Major League (MLB) and Minor League (MiLB) baseball stadiums across the U.S. have turned to Eastern Acoustic Works (EAW®) for their growing audio needs. Busch Stadium, home of the St. Louis Cardinals, and Nationals Park, home of the Washington Nationals, acquired the brand’s MK Series, MKD Series and QX Series to elevate their game day audio experiences for fans. St. Louis, MO-based integrator ArchKey Solutions facilitated the EAW upgrades for both MLB stadiums.
A repeat EAW customer, the St. Louis Cardinals stadium utilises a distributed audio system. The stadium needed to update its aging EAW system and add coverage in additional areas. The MK Series was an ideal choice for use as a distributed/fill system and the QX Series was also wellsuited since it is particularly geared toward medium-tolarge-sized spaces. The series is also designed for venues
that require high power and consistent coverage in compact housing.
“EAW’s product line is unique in that we cover the entire span from short to long throw loudspeakers with multiple horn patterns and weather-protected finishes,” said T.J. Smith, President of Eastern Acoustic Works. “When you choose EAW, you are getting a complete stadium audio solution with various models and options, all of which is voiced to sound the same, from one supplier.”
The Washington Nationals stadium is similar to the St. Louis Cardinals in that they also had an aging EAW system and needed an upgrade. However, in addition to MK, MKD and QX Series, the space also integrated EAW’s MKC Series for the food and beverage portion of the stadium. These coaxial point source loudspeakers were the perfect fit for this area since they provide exceptional sound in small- and medium-sized spaces.
“EAW loudspeakers get the crowd into the game with lowfrequency response and high SPL across long distances. Our ability to do all this with control keeps things out of the reverberate space, allowing everyone to hear and understand what is being communicated,” added Smith.
EAW’s line of products scales from small to large applications. The brand is used at large professional major league stadiums, but also smaller scale minor league stadiums, such as Day Air Ballpark, home field for the Dayton Dragons. Handled by Integrator New Era Technology, EAW’s MKD Series was installed in the stadium. These full range loudspeakers deliver the high output, broadband pattern control and exceptional fidelity required for midsized stadiums and venues.
Most stadiums have distributed systems, where the speakers are placed around the stadium, closer to the fans, and others
prefer a scoreboard system, where all the speakers are located by the scoreboard, serving as a single source for all the sound.
“Both PA designs are effective and really depend on the sizes, needs and budget of the venue itself,” said Smith.
“We are agnostic in the design, so whichever type of system is specified, EAW has a catalog that can service the design approach. We support our clients in providing premium audio, clarity and coverage, from one supplier, using one software and with consistent voicing.”
EAW’s QX loudspeaker elevates the game day experience for fans. Designed for venues that require high power and consistent coverage in a low-profile form, QX is the ideal choice for a stadium’s distributed sound system.
Major League Baseball teams such as the Atlanta Braves, Boston Redsox, St. Louis Cardinals, Toronto Blue Jays and the Washington Nationals deliver superior audio clarity in their stadiums with the QX Series. These speakers are geared toward medium-to-large-sized spaces like stadiums and arenas, providing line array control and output in a point source package.
No matter your sport or your team, QX helps you take control of your sound. Learn more at https://eaw.com
WIZINK CENTER
Madrid, Spain
Images: FIBA Media
hrough groundbreaking design and cutting-edge technology, world-leading LED display manufacturer, Absen, partnered with pioneering sports flooring specialists, ASB GlassFloor, to supply its LED technology for the portable ASB GlassFloor system used in the 2023 FIBA U19 Women’s Basketball World Cup in Madrid.
THeld biennially, the U19 Women’s Basketball World Cup featured the top 16 qualifying youth women’s national teams from around the world, who competed in a 56-game tournament during the month of July.
As one of the proud hosts of the event, the WiZink Center, home arena of Real Madrid’s basketball team, wanted to ensure the venue delivered an unforgettable and fully immersive experience for both players and spectators. In doing so, the venue enlisted the help of German sports floor solution specialists, ASB GlassFloor to install its innovative full size digital LED glass floor, displaying not only court lines for play, but also imagery and video.
ASB GlassFloor chose Absen’s award-winning LED technology. The high-performance and high-definition LED panels feature high-grade electronics and advanced mechanical design. Specifically designed for live events, virtual production and XR stages, the panels support HDR (High Dynamic Range) display, capable of producing more realistic and colourful images. Absen’s LED panels also
boast a thin design which also allows for easy operation and installation, and they are suited to available for both indoor and outdoor applications.
“We strategically selected Absen as our LED supplier due to the impressive quality of their products and the company’s outstanding customer service. Absen has been a professional partner, providing continuous support and the product quality required to achieve the desired results.”, explains Christof Babinsky, Managing Director of ASB GlassFloor.
With the help of Absen’s LED screens, the digital court has unlocked boundless avenues for dynamic and interactive fan engagement, advertising potentials, player tracking and enhanced event presentation with the help of team logos, sponsor advertisements, and visually striking graphics, enhancing the game experience for everyone.
With the use of this technology, which was made possible by the FIBA Central Board’s implemented rule change in 2022, to allow the use of LED glass flooring at Level 1 competitions, the floor has been successfully implemented in several events already and will be used for future competitions thanks to the floor’s ability to be dismantled and installed for a range of rental opportunities.
“This partnership marks a transformative milestone in the world of sport. We’re delighted with the outcome and exceptional experience it provided for the monumental occasion and future tournaments players and spectators can look forward to,” explains Emma Liu, General Manager of AbsenLive Business Division for Absen. “It demonstrates the extensive capabilities of Absen products and our exceeding ability to provide innovative and exhilarating solutions for a wide range of sporting environments.”
“We are delighted with the results. Players, coaches, broadcasters and organisers at the FIBA U19 Women’s Basketball World Cup have been excited and honoured to be part of the premiere of the ground-breaking ASB GlassFloor in professional sports. Sports and AV professionals are now convinced this is the future for indoor sports.” says Christof Babinsky.
TOYOTA CENTER
Houston, USA
Images: Houston Rockets, Alexander Londoño
Toyota Center has unveiled the completion of a two-year venue-wide digital signage upgrade at the annual preseason Fan Fest, featuring one of the largest and most advanced centerhung scoreboards in the NBA as a part of nearly 13,000 square feet of digital signage improvements. Developed in partnership with AV technology design and integration leader ANC and industry-leading consulting firm WJHW, the new LED displays focus on offering premier experiences for their fans, building on their momentum last season and strengthening Toyota Center’s standing as one of the most forwardthinking venues in professional sports.
“These technology transformations emphasize our commitment to creating a more exciting and immersive environment for all of our new and returning Rockets fans and live events attendees,” said Rockets President of Business Operations Gretchen Sheirr. “We appreciate partners like ANC who understand how passionate we are about improving the venue experience and have helped us make it a reality. The sheer size and intricate resolution of our Center Hung, its innovative underbelly displays and new smoke effects via Rocket boosters, plus last year’s in-bowl upgrades all add up to a completely new experience for so many of our fans, providing larger-than-life views from every seat in the house.”
The highlight of the project is ANC’s installation of a new 6,200-square-foot center-hung scoreboard. This cuttingedge display boasts 84% more LED surface area than its predecessor and offers a 4mm resolution for 50% more visual impact. The 1,500 square feet of fine-pitch 2.5mm underbelly screens provide crystal-clear viewing angles for courtside and lower-bowl seats. The seamless, curved design – dubbed by ANC and the Team as the Galactic Rings – allows content to wrap continuously around the entire scoreboard, including the underbelly, enabling dynamic, 360-degree configurations
across 10 million pixels, ensuring continuous, immersive visuals.
“As innovation surges throughout our industry, we are thrilled to partner with Toyota Center to elevate their gameday,” said Jerry Cifarelli Jr., CEO of ANC. “ After a multi-year renovation like this one, we know how exciting it is for our partners to show off the major upgrades to their fans. Toyota Center’s investment in cutting-edge display technologies, including the scoreboard’s impressive size and seamless design, will build on the momentum of the thriving franchise and elevate the venue experience to new heights this season.”
To elevate live event experiences further, the centerhung scoreboard now features brand-new audio speakers, digital LED lighting elements, and smoke effects via Rocket boosters, delivering more truly out-of-this-world moments for Rockets fans. ANC also managed the content management integration and rack build-out of the Ross control software, which operates the entire display system from Phases 1 & 2.
Last season, ANC completed the arena’s first phase of digital signage renovation with 5,000 square feet of additional signage upgrades, including 10mm LED Fascia Ribbon wrapping three levels, two (2) forty-four-foot-wide Endline Displays, two (2) twenty-eight-foot-wide Baseline Displays, twelve (12) 4mm Bulkhead Displays around the bowl tunnels, some as large as 12-feet wide, plus LED Courtside Tables, and a 10mm exterior Marquee Display.
Continuing the multi-year partnership, ANC’s operations and technicians will service the venue’s digital media displays, providing comprehensive game-day support and maintenance for the entire venue display network. Like many ANC partners, ANC will also provide the team with advertising support across new marketing sponsors for high-impact TVvisible media inventory.
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TASKER
New CPR Cables
Since the CPR legislation came into force, Tasker has again increased its range of medium-risk class cables (Cca) to follow the market demands.
Tasker will present 15 new products, compliant with most advanced homologations needed worldwide.
All of them are realised with the most innovative construction materials to make them suitable for indoor and outdoor installations, keeping their flexibility and softness unchanged.
Tasker have expanded the range of speaker cables with five new models, two of these with two conductors, TSK406 CPR Cca 2x6,00 mm², TSK408 CPR Cca 2x8,00 mm², two with four conductors, TSK502 CPR Cca 4x1,50 mm², TSK504 CPR Cca 4x4,00 mm² and even an eightconductor model the TSK604 CPR Cca 8x4,00 mm².
Linked to the audio sector, Tasker have also presented a new range of four digital multipair cables, starting from TSK902 CPR Cca 2x2x0,22 mm², continuing to TSK904 CPR Cca, TSK908 CPR Cca and TSK912 CPR Cca, respectively with four, eight and 12 pairs.
Finally, the team at Tasker has also strengthened its range of cables for video applications with TSK1078 CPR Cca, TSK1079 CPR Cca and TSK1080 CPR Cca for 12G-SDI video signal at 4K resolution for respectively distances of 60, 80 and 100 m.
Many other CPR products are set to be developed in the next few years, with a focus on higher risk classes to be able to satisfy varied operational needs.
Tasker strives to research and develop new products and materials, as well as creating custom productions, which allow you to have specific solutions for the single customer and to anticipate upcoming technologies, providing new products to meet the needs of today and tomorrow.
tasker.it
OUTER DISPLAY
28’ x 661’ in circumference
Outer halo narrow diameter is 3 times the width of a basketball court
INNER DISPLAY
32’ X 623’ in circumference
SETS THE
LEARN MORE about the iconic halo display
38,000+ square feet of LED
“
For the screen itself, we went to South Dakota, where Daktronics sets the standard. Daktronics and its strong local employment force shipped every single piece of this board across the country on schedule."
