IN PROFILE
CAMEO: A DECADE OF INNOVATION Daniel Wrase reflects on a decade of innovation and what the future holds for the Cameo lighting brand and the wider Adam Hall Group.
Words: Daniel Wrase Photos: Cameo
When was Cameo formed and what were its initial goals? Cameo was launched by Adam Hall Group in 2011. From the beginning, we wanted to develop products and solutions that are user-oriented and help lighting designers and operators to express their full creativity. Our inhouse R&D department plays a central role here: we have always placed great emphasis on creating lighting solutions that reflect our passion for light – whether as a straightforward LED PAR fixture for everyday use in a wide variety of settings, through high-performance moving heads for large stage environments, to specialised theatrical or architectural spotlights. This is what sets Cameo apart as a brand. How has feedback shaped the development of the lighting brand? The development of Cameo as a brand is the result of constant feedback from our worldwide users. We have always placed great value on sharing ideas with lighting professionals who work with this fascinating medium every day. The fields of use overlap more and more, and we regularly ask ourselves what requirements our customers have and how we can support them even better with our solutions. Whether in theatre, touring, architectural lighting or for mobile lighting of special events – we are pleased that our products are convincing a range of markets. What high-end fixtures do Cameo now offer? The OPUS moving heads series spot and profile spot moving lights are packed with features including four-blade framing systems, rotating and static gobo wheels, circular and linear prisms or bi-directional animation wheels. Providing a flat and uniform projection without multiple colour shadows, OPUS luminaires sport optical systems with 130mm front lenses – flicker free and virtually silent. All OPUS series luminaires feature
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flexible control options via a built-in W-DMX transceiver, DMX, RDM, ArtNet or sACN. The ZENIT Series’ W600 and W300 outdoor LED wash lights through to the battery-powered IP65 LED PARs feature with aluminum housings, Cree and Osram LEDs and W-DMX and RDM control capability. Cameo F-Series is a specialist for natural light. Available in three sizes and power classes (F4, F2, F1), each as Daylight, Tungsten or Tunable White/ RGBW versions, the Fresnel spotlights can be seamlessly integrated into a wide variety of environments. What have been some of the biggest challenges breaking into the professional lighting market? It is simply not enough to focus on technical specifications. Of course, the quality of light must be beyond reproach, but it is at least as important to understand the daily requirements, wishes and needs of a lighting designer, operator, consultant or a rental company. In addition, our products must be versatile and have a clear, unmistakable function within our growing portfolio. At the same time, we were able to establish strategically important international partnerships that served as gateways to renowned lighting designers and users, which helped to boost the awareness of Cameo. In recent years, with our Adam Hall North America and Adam Hall Asia divisions and new offices around the world, we have established a solid foundation to ensure the availability of our products and bring our service commitment even closer to our customers. How does Cameo’s ‘For Lumen Beings’ mantra manifest itself? ‘For Lumen Beings’ expresses everything we stand for: passion for light. We want our users to have the best tools to inspire people with
