ADJ

ADJ OPEN DAY

In what has become an annual tradition, ADJ opens the doors to customers and the press, ahead of NAMM Show 2020. TPi reports from sunny Los Angeles…

For the past 10 years – in one form or another – lighting specialist ADJ has invited the industry to visit its Los Angeles HQ for Open House events. For the past six years, this gathering has taken place prior to the first day of The NAMM Show, giving visitors of the tradeshow the opportunity to explore the company’s warehouse and discover some of ADJ’s latest products. This year was especially notable as it was the first calendar event in ADJ’s 35th anniversary year. With more than 100 guests attending over the course of the day, customers had a chance to meet one-on-one with their reps and get a preview of some of the products that would be showcased at NAMM Show 2020. Some of the highlights included the full Focus Series of moving heads, including the new Focus Spot 5Z, Focus Spot 6Z and the Focus Wash 400. Also on display was the latest addition to the wider Vizi Series family, Vizi Beam 12RX. Despite the pleasant LA sun, the company also used the day as an opportunity to present its range of IP65-rated fixtures, including the new Hydro Wash X19. In t he main demo space, ADJ’s sister company, Elation Professional, also showcased an array of fixtures. Elation’s Sales Director, Eric Loader, walked visitors through a variety of the their products, including the full Artiste range, the new Fuze SFX and the SMARTY MAX hybrid moving head. ADJ also set up a demonstration in the car park for the Avante Imperio system – a mini line array system that is geared for the small to mid-size venues market. Gi ving his thoughts on the day was ADJ’s Global PR and Communications Manager, Eddie Short. “For many ADJ dealers, this event has become an important part of their annual NAMM trip,” he began. “They enjoy the opportunity to get a sneak peek at new products, ask questions and spend quality time with ADJ reps and product specialists.” Short continued by explaining that this open house was a great chance for customers and visitors alike to get a feel for the company’s ethos. “Although the ADJ Group of Companies has grown to become a large multinational concern, it still retains the heart of a family business,” he stated. “This means that relationships are very important, which is why ADJ likes to organise events like this to thank customers and to deepen the relationship between the company and its customers.”

The Communications Manger went on to explain how ADJ had a very loyal customer base, but it was events like this that allowed the company to thank them for their loyalty and to make sure they knew about all of the products. Not only that, but it presented the perfect forum to find out if the customers have needs that aren’t currently being met – information that could then be fed to the R&D department. AD J USA’s National Sales Manager, Alfred Gonzales added: “Our pre-NAMM open house was a great opportunity to meet our valued customers right at the start of the new decade,” he said. “It not only allows them the chance to see our new products first, but it also gives them quality time with their sales reps and the chance to establish relationships with other members of our in-house team. “I ’d like to thank everyone who attended the event for investing their time to visit with us, and also the ADJ team for their continued hard work. Based on the exciting new fixtures we unveiled at the end of last year, combined with the additional new products we launched at NAMM, I’m confident 2020 is going to be a landmark year for ADJ.” TPi Photos: ADJ www.adj.com

UK Demonstrations Proudly in association with TiMax 3 rd - 5 th March