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ADJ OPEN DAY In what has become an annual tradition, ADJ opens the doors to customers and the press, ahead of NAMM Show 2020. TPi reports from sunny Los Angeles…
For the past 10 years – in one form or another – lighting specialist ADJ has invited the industry to visit its Los Angeles HQ for Open House events. For the past six years, this gathering has taken place prior to the first day of The NAMM Show, giving visitors of the tradeshow the opportunity to explore the company’s warehouse and discover some of ADJ’s latest products. This year was especially notable as it was the first calendar event in ADJ’s 35th anniversary year. With more than 100 guests attending over the course of the day, customers had a chance to meet one-on-one with their reps and get a preview of some of the products that would be showcased at NAMM Show 2020. Some of the highlights included the full Focus Series of moving heads, including the new Focus Spot 5Z, Focus Spot 6Z and the Focus Wash 400. Also on display was the latest addition to the wider Vizi Series family, Vizi Beam 12RX. Despite the pleasant LA sun, the company also used the day as an opportunity to present its range of IP65-rated fixtures, including the new Hydro Wash X19. In the main demo space, ADJ’s sister company, Elation Professional, also
showcased an array of fixtures. Elation’s Sales Director, Eric Loader, walked visitors through a variety of the their products, including the full Artiste range, the new Fuze SFX and the SMARTY MAX hybrid moving head. ADJ also set up a demonstration in the car park for the Avante Imperio system – a mini line array system that is geared for the small to mid-size venues market. Giving his thoughts on the day was ADJ’s Global PR and Communications Manager, Eddie Short. “For many ADJ dealers, this event has become an important part of their annual NAMM trip,” he began. “They enjoy the opportunity to get a sneak peek at new products, ask questions and spend quality time with ADJ reps and product specialists.” Short continued by explaining that this open house was a great chance for customers and visitors alike to get a feel for the company’s ethos. “Although the ADJ Group of Companies has grown to become a large multinational concern, it still retains the heart of a family business,” he stated. “This means that relationships are very important, which is why ADJ likes to organise events like this to thank customers and to deepen the relationship between the company and its customers.” 18
