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ADI DELIVERS FOR THE GLASGOW 2018 EUROPEAN CHAMPIONSHIPS
Supplying in excess of 900sqm of LED screen hardware across all competition and non-competition venues for the benefit of over 250,000 spectators and the dynamic activation of brand partnerships. TPi spoke to ADI about its delivery of seamless visuals to the first edition of this prestigious sporting event.
The largest sporting event to be held in Scotland since the 2014, Glasgow Commonwealth Games featured a combination of ADI’s mobile and modular LED screens - in addition to plasma displays - to suit 11 specific indoor and outdoor locations. ADI’s Special Events Project Manager, Mark Kimber, told TPi: “ADI has worked with Glasgow City council (and Glasgow Life) for over 15 years now, providing LED screens for all major outdoor events and occasions; from the annual Christmas lights switch on, through to large one-off events like the Glasgow Commonwealth Games. “As a long-term supplier, we were invited to tender for the Glasgow 2018 European Championships in summer 2017 – we were made the official provider of large video displays, and also managed all vision distribution.” Kimber continued: “The requirements outlined in the tender were a starting point for discussion, and once the contract was awarded, we site surveyed all 11 venues. We could then start to provide our recommendations and design a custom screen, structures and video distribution solution for each individual site. The brief grew for some venues, especially where there was a greater emphasis on the sports presentation, such as Tollcross International Swimming Centre. Athletes appeared from behind a 9m modular LED wall, with a super-wide 32:9 aspect ratio 90m screen hung from the roof above them – both in 6mm. Tollcross also featured 4 other LED screens and 8 LCD displays. A later
addition was a 46m stretch of digiBOARD digital sinage alongside the poolside to deliver dynamic brand activation for official European Championship partners. “The SSE Hydro hosted the gymnastics competition and the brief for this venue was driven by a vast modular LED screen we supplied there for the World Gymnastics Championships in 2015. Building on the previous solution we improved the technology for the European Championships, with the same 225m size of display but using much higher resolution product at 4.6mm. This created a gigantic 4k digital backdrop to the gymnastics, delivering in excess of 10,000,000 pixels in a single display. “The screen offered image magnification and also supported the broadcast of multiple live data feeds. Multiple processors were used so that the sports presentation could be switched from super-wide to zoned content, including: 6 timing feeds, 1 mixer feed, 1 host broadcaster feed and 1 full screen background graphics. “Some of the venues we supplied were also part of the Festival 2018 cultural programme, centering on George Square and Glasgow Green. With a huge line-up of live music performances, international collaborations and exciting evening events the screen requirements increased as the programme grew – for example we installed a 45m modular screen on the George Square main stage for Orbital’s set on the penultimate night. “Essentially, we were working on sports presentations for Great Big 20
