50
COMPANY PROFILE
COMPANY PROFILE: ENERGIE ENTERTAINMENT A YEAR ON FROM THE ESTABLISHMENT OF THE COMPANY, ENERGIE ENTERTAINMENT FOUNDER AND CEO, TYLER DAVIS-SMITH GIVES TPMEA AN UPDATE ON HOW THE BUSINESS IS FARING.
Tyler Davis-Smith has never been one to back down from a challenge. Having launched his new company last year at the height of the COVID-19 pandemic, the Energie Entertainment Founder and CEO has battled the odds to build an entertainment agency that has delivered events at some of the UAE’s most prestigious locations, including Coca-Cola Arena, Etihad Arena and Dubai World Trade Centre. However, for perfectionist Davis-Smith, there is always room for improvement. “Are we where I wanted and expected us to be? No,” he stated, honestly. “We launched in August 2020 and hit our peak in November and December. Ideally
ME
things would have continued in the same vein, but as soon as the entertainment ban kicked in, it had a huge effect on our business.” Nevertheless, the achievement to get Energie Entertainment off the ground and established as a regular name on the circuit in these tumultuous times for the industry is one that cannot be understated, and as the Middle East events season resumes following the inevitable summer slowdown, the outlook for Energie looks positive. “We are in a really good position with several exciting projects already lined up for Q4,” the CEO shared, adding that expansion of the core team is on the cards. “I know we will need to bring on
more members of full-time staff to help facilitate the projects that are in the pipeline,” he said. “These people are already lined up and ready to go – they are people who I have wanted to work with and who have wanted to work with me for a while, so it’s a great opportunity to finally bring them onboard full-time.” While the business is growing to meet the increasing demand, it is important to Davis-Smith that the company retains its ethos and sticks to its core values of treating all freelancers fairly. “We know that growth is needed, but it would be foolish to expand too quickly and put ourselves in a position where we risk not being able to live