FIRST LOOK: DAN BOLTON

DAN BOLTON,

OWNER AND DIRECTOR, DAN BOLTON CREATIVE MANAGEMENT AGENCY AND BE EXPERIENTIAL

DAN BOLTON REFLECTS ON THE NEED FOR CHANGE WITHIN THE INDUSTRY AND SHARES AN UPDATE ON HIS EXPERIENTIAL EVENT PRODUCTION AGENCY, BE EXPERIENTIAL.

“The only constant in life is change.” As an industry, the world of events, entertainment and experience is no stranger to change. It’s something that we embrace and live with daily. There’s a constant striving for innovation, new creative ideas, different ways of doing business and then, of course, the evershifting requirements of our clients for whom we facilitate opportunities. Change is part of the fabric of what we do. The pace at which our industry is now changing is more rapid and frantic than ever. Some would argue that the need for change was accelerated by events over the past few years. I certainly would. Some of the best changes in life are those in which we are forced to adopt when we don’t have a choice. Everything happens for a reason. Over the past 12 months, we realised and understood that we needed to change – not just by doing things differently for the sake of being different, but by building a business that has people central to its core values. A business that provides tangible opportunities to those that support us and in turn allows people the freedom to create and express themselves fully in an environment where making mistakes is allowed and learning is celebrated. A business that, at its core, speaks to the values of those that are our future industry leaders.

BE Experiential [BE], our new experiential event production agency, was born out of the desire to really do things differently. Launched at the start of the pandemic, the agency has

“In a world where entertainment was on its knees, we understood and anticipated that lasting personal experiences that connect would come back in force, and we positioned ourselves at the helm for when this comeback got underway.”

Dan Bolton, Owner & Director, Dan Bolton Creative Management Agency and BE Experiental.

been constantly striving to push the resumption and change within the creative industry over the past 18 months and is a natural extension to our established Dan Bolton Creative Management brand that is well known for providing talent for projects throughout the region and beyond.

In a world where entertainment was on its knees, we understood and anticipated that lasting personal experiences that connect would come back in force, and we positioned ourselves at the helm for when this comeback got underway. Hand-picking a collection of now almost 25 unique, diverse, creative, and inspiring event professionals, the company is proud to represent over 10 different nationalities within a team whose average age is under 35.

Our team is so diverse and creative in its DNA and will contribute significantly to the rapid change that our industry is going through – not just now but well into the future.

The leaders who will pick up the mantle and revolutionise the way that we communicate and produce experiences are those who are daring enough to take risks, question, allowed to make mistakes, learn, and change the creative industries for the better.

From reconnecting communities with family-focused experiences across Dubai, to the showcasing of incredible authentic culture on the main stage at Expo’s Al Wasl or the deepest jungles of Papua, Indonesia, our new-found, eclectic tribe of storytellers and memory makers are engaging with people, clients, and brands like never before and changing lives along the way. Photos: Dan Bolton www.danbolton.me