06
FIRST LOOK MIDDLE EAST
DAN BOLTON,
OWNER AND DIRECTOR, DAN BOLTON CREATIVE MANAGEMENT AGENCY AND BE EXPERIENTIAL DAN BOLTON REFLECTS ON THE NEED FOR CHANGE WITHIN THE INDUSTRY AND SHARES AN UPDATE ON HIS EXPERIENTIAL EVENT PRODUCTION AGENCY, BE EXPERIENTIAL.
“The only constant in life is change.” As an industry, the world of events, entertainment and experience is no stranger to change. It’s something that we embrace and live with daily. There’s a constant striving for innovation, new creative ideas, different ways of doing business and then, of course, the evershifting requirements of our clients for whom we facilitate opportunities. Change is part of the fabric of what we do. The pace at which our industry is now changing is more rapid and frantic than ever. Some would argue that the need for change was accelerated by events over the past few years. I certainly would. Some of the best changes in life are those in which we are forced to adopt when we don’t have a choice. Everything happens for a reason. Over the past 12 months, we realised and understood that we needed to change – not just by doing things differently for the sake of being different, but by building a business that has people central to its core values. A business that provides tangible opportunities to those that support us and in turn allows people the freedom to create and express themselves fully in an environment where making mistakes is allowed and learning is celebrated. A business that, at its core, speaks to the values of those that are our future industry leaders. BE Experiential [BE], our new experiential event production agency, was born out of the desire to really do things differently. Launched at the start of the pandemic, the agency has
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