Monett r-1 school district Brand Identity Standards Manual
If you have questions about this manual, contact (Contact) Monett R-1 School District (Address) (phone) (email) All identity marks in this document are the property of the Monett R-1 School District and the intellectual property of Craven Media for case study and portfolio use only. These identity marks may only be reproduced with permission and within the guidelines stated in this manual.
Standards The Monett R-1 School District employs four primary identity marks to represent the School District: •wordmark • M seal • Cub Face insignia • Cub Paw insignia The wordmark, M seal, Cub Face insignia and the Cub Paw insignia are registered identity marks of the school district. It is important to protect these symbols of the school district. They should always appear intact, designed and of the highest quality standards possible, not distorted, altered or modified outside of the parameters of this document.
The School District Wordmark Primary Font: Lemon Milk - Medium Secondary Font: Report School Regular (Can not be used without primary district name) The wordmark should not be distorted, stretched, italicized, underlined, different colors, outlined or altered outside of these examples.
Acceptable Use:
Unacceptable Use:
The School District Wordmark When horizontal space is very limited, the wordmark can be stacked in two lines. The same acceptable/unacceptable rules apply.
The School District Official Colors Just as important as the integrity of the image itself are the school district colors. There are 4 primary colors that the district uses to identify itself.
PMS 7680C
PMS 123C
CMYK: 35, 60, 0, 53 RGB: 29, 49, 141 HEX: 4F3179
CMYK: 0, 21, 85, 0 RGB: 255,201,39 HEX: FFC927
White
Black
The Monett M Insignia In all school district print and web applications, the Monett M must be used in a square shape. In all print applications, Pantone PMS colors must be used for the purple and gold spot colors. In all web applications, the hexadecimal web codes must be used for the purple and gold. Do not warp or distort the M insignia in any way outside of the imagery in this document.
Acceptable Use:
Unacceptable Use:
The Monett Cub Face Insignia The definitive identifier of the school district is the Cub face itself. Regal, stoic and proud, the Monett Cub represents the growing and resilient people that make Monett proud and progressive. In all school district print and web applications, the Monett Cub must be used in its original aspect ratio and can not be reproduced inside of any shape or bounding box of any kind. In all print applications, Pantone PMS colors must be used for the purple and gold spot colors. In all web applications, the hexadecimal web codes must be used for the purple and gold. Do not warp or distort the Cub insignia in any way outside of the imagery in this document.
Acceptable Use:
Acceptable Use:
Unacceptable Use:
The Cub cannot be used as a reversal or as a single PMS color over black. The cub cannot be used over any colors other than white, gold or yellow, black, gray unless the school district directly allows it in limited use for apparel purposes. Do not use any other colors or combinations of colors in the cub face other than the official Monett PMS colors. The Cub can be used as a full color image over black, but in limited applications where a purple or gold substrate is not available.
The Monett Cub Paw Insignia In all school district print and web applications, the Monett Cub Paw must be used in a square shape. In all print applications, Pantone PMS colors must be used for the purple and gold spot colors. In all web applications, the hexadecimal web codes must be used for the purple and gold. Do not warp or distort the Cub Paw in any way outside of the imagery in this document.
Acceptable Use
Unacceptable Use
The Monett Combination Insignia In all school district print and web applications, the Monett Combination Insignia must be used in a square shape. In all print applications, Pantone PMS colors must be used for the purple and gold spot colors. In all web applications, the hexadecimal web codes must be used for the purple and gold. Do not warp or distort the Combination Insignia in any way outside of the imagery in this document.
Acceptable Use
Unacceptable Use
The Monett Cub Combination Insignia In all school district print and web applications, the Monett Combination Insignia must be used in a square shape. In all print applications, Pantone PMS colors must be used for the purple and gold spot colors. In all web applications, the hexadecimal web codes must be used for the purple and gold. Do not warp or distort the Cub Combination Insignia in any way outside of the imagery in this document.
Acceptable Use
The same design rules apply to the Cub Combination logo as the M Insignia, Paw and Cub Insignia. Refer to pages 6&7 for these guidelines.
Combining Visual Identifiers Acceptable Use
MONETT SCHOOL DISTRICT
MONETT SCHOOL DISTRICT
MONETT
MONETT
MONETT
MONETT
MONETT
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