LEAD THE WAY TO WELLNESS THROUGH TWITTER
Leadership…it’s an important trait every successful CEO should have. A great leader can inspire their employees and influence them to achieve better results in the workplace. Work environments that have strong leadership will find it trickles down to every area of the business. The better the leadership is, the more high quality work is produced. You know that leadership is important as a CEO. But how does one lead the way to wellness, without using the same rehashed ideas? Read on to discover how CEO’s can lead the way to wellness through Twitter. Out With The Old To get the most out of any wellness program, you should find effective ways to reinvent old ideas. The world is changing at a rapid rate, and that even includes how long people pay attention. According to a study by Microsoft Corp., people now lose concentration after eight seconds. That’s actually a second less than a goldfish, whose attention span is only nine seconds. It’s almost depressing to think about. But lucky for you, you are the CEO who will forge through this problem. It just means you need to get clever with how you distribute information to your employees, especially when it comes to wellness. Why Innovation is Key Don’t beat yourself. You’ve probably done all of the right things. You set up your wellness meetings and passed around health information pamphlets to your employees. But unfortunately, they just don’t seem interested. Here’s the thing, most people don’t want to have long drawn out discussions about health. When was the last time you shot the breeze with a group of friends, discussing the topic of health? It’s not exactly an icebreaker. This is why you must find ways to make wellness fun, or at least easier to digest, if you want your employees to stay committed to the wellness program. Here is where Twitter comes in. Twitter To The Rescue Many CEOs underestimate the power of Twitter. It’s so much more than “look what I had for lunch.” Not only should Twitter be an integral component to any marketing strategy, but it should also be implemented heavily into your wellness program. Twitter thrives on immediate communication, massive outreach, and widespread viewpoints. All of which can help you influence your employees to be active participants in your wellness program. Wellness Through 140 Characters Let’s explain how Twitter works. It’s a social networking service, which allows you to send and read messages that are up to 140 characters long. Twitter satisfies our
short attention span needs, as the messages can be read quickly. It’s incredibly simplistic, and yet businesses have seen life changing results through using Twitter regularly. You can leverage that same power to help motivate your employees about their health. You can send out random ideas and facts your employees may not have been exposed to otherwise. You can also send out links to health articles, videos and professional journals that will go right to your employee’s phone, alerting them instantly. What Wellocity Can Do For You To begin, CEOs are encouraged to ask their employees to specifically outline their wellness needs. It’s impossible to make a change if you don’t know what the problems are. The CEOs will then use that information to create goals and prepare barriers that could possibly stand in the way. From here, we’ll generate tweets that can help meet those goals. And the best part, we make it as seamless as possible. We offer CEOs a free social media tool, in order to create flexibility for when tweets are put out. You have the option of making your tweets weekly or monthly. The choice is yours! How it works: • We’ll tweet motivational messages to get employees pumped • We’ll tweet messages to specific groups or individuals • We’ll gather feedback through surveys • We’ll develop a course of action through quizzes We are in the business of inspiring CEOs to get serious about their company’s wellness. We have one goal in mind, which is to drive employees to make sustainable health behavior changes. We want our CEOs to feel empowered by working smarter at a lower cost. Twitter truly is the wave of the future, in terms of wellness education. It’s an untapped strategy that can significantly increase the reach of the CEOs revenue, whilst improving the employees’ health. It’s definitely a win/win for all. Consider using Twitter in your wellness plan today! Sources: http://time.com/3858309/attention-spans-goldfish/