Brandbook MoneyPolo 2016

Page 1

PAGE /2016 1 BrandBook


1.0

CONTENTS

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1.1 TABLE 2.0 2.1 3.0 3.1

OF CONTENTS

INTRO ............................................ 6 Caution ................................................. 7

OUR STORY .................................. 8 MoneyPolo ...................................... 9

7.0 7.1 7.2 7.3 7.4

TYPOGRAPHY ............................. Etelka ............................................. Open Sans .................................... Web Usage ....................................... Text in Print - Poster .....................

24 25 26 27 28

BRAND COLOURS & PATTERNS . Brand Palette ................................... Patterns ........................................... Tag Cloud ........................................

30 31 32 34

MOODBOARD .............................. 36

4.0 4.1

HISTORY ....................................... 10 Background .................................... 11

8.0 8.1 8.2 8.3

5.0 5.1

STYLE ........................................... 12 Characteristics ............................... 13

9.0

6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9

LOGO ............................................ Our Logo ....................................... Positioning and Spacing ................. Logo Dont’s ...................................... Logo Colours .................................. Background Specification ............... Background Do’s ........................... Background Don’ts ........................ Slogan ........................................... Logo Variants .................................

14 15 16 17 18 19 20 21 22 23

10.0 10.1 10.2 10.3 10.4 10.5 10.6 10.7 10.8

STATIONARY ................................ Business Card .................................. Envelope .......................................... Letterhead ....................................... Letterpage ....................................... With Compliments ........................... Email Footer .................................... Stamp .............................................. Notebook ........................................

38 40 41 42 43 44 45 46 47

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PAGE / 4


1.1 TABLE

OF CONTENTS

11.0 11.1 11.2 11.3 11.4 11.5

PROMOTION ................................ Car ................................................... T-shirt .............................................. USB Key ........................................... Pen .................................................. Phone Covers ..................................

12.0 12.1

PRESENTATION ........................... 54 Presentation .................................... 55

13.0 13.1

WEBSITE ....................................... Web Design .................................... Custm Icon Set & Graphics .............

56 57 58

14.0 14.1

CONTACTS .................................... Contact Us ......................................

60 61

48 49 50 52 52 53

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INTRO

2.0

Dear Partners and Clients, In order to make the preparation of international marketing materials cohesive and consistent, and to avoid any misconception of the usage of the MoneyPolo brand, we have made a comprehensive Brand Book just for you! Inside you will find: • • • • •

An overview of the MoneyPolo brand’s history Our vision for the brand and brand personality Key values Logo specifications and visual examples of correct logo usage Our color palette and a whole lot more!

As always, we are here to answer any questions you may have. Please do not hesitate to contact our international team with your enquiries. We hope you find everything you need to make your business the best it can be. Sincerely yours, MoneyPolo PAGE / 6


2.1 CAUTION Please ensure the proper usage of the MoneyPolo logo and correct typography on your POS materials, website, and any other location and materials where the logo may be present. To download the most up-to-date MoneyPolo logos please click here.

MoneyPolo is registered trademark of Mayzus Financial Services Ltd. Mayzus Financial Services Ltd is incorporated in the United Kingdom (6721866) and is Authorised and Regulated by the Financial Services Authority (FSA) as a Payment Institution for the provision of Payment Services. Firm Registration Number (FRN) 566505.

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3.0

OUR STORY MoneyPolo is a young and dynamic financial communicator, an evolution of financial freedom, dedicated to delivering affordable service to customers all over the world. The desire to unite payment platforms and financial instruments, and break through the known limits of how we fashion our finances to facilitate our needs and aspirations, has formed an entire lifestyle based on the expectations and results of seamless financial freedom. MoneyPolo is running a different race; a race that everybody sooner or later is going to have to join.

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3.1

MONEYPOLO

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4.0

HISTORY

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October 2012 - Mayzus Financial Services receives an extended licenсe covering all EEA countries.

December 2013 - MoneyPolo application for sending/receiving cash transfers appears on Google Play .

March 2013 – MoneyPolo enters World Bank statistics as the leader in money transfers between the Czech Republic and Vietnam, and the Czech Republic and Ukraine. Two years on, we are still in the lead.

June 2014 – MoneyPolo opens an operational branch in Mongolia, and begins expansion into Asian markets.

May 2013 - Mayzus Financial Services completes the registration of the MoneyPolo trademark.

January 2015 – MoneyPolo advances to the final of the International IT Product of the Year competition with its Card Management System, secure.moneypolocard.com.


4.1

BACKGROUND MoneyPolo is a registered trademark of Mayzus Financial Services, an FCA-registered company based in London, UK, specializing in all manner of international money exchange, services, and trade. Having started as a simple cash service for Forex traders, international compatibility with customers has been part of MoneyPolo’s DNA from the start. We followed in very experienced footsteps, and now we are setting the pace for the world.

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5.0

STYLE MoneyPolo is a highly stylized, polished, brand-based company that reflects a modern, young, reliable and dynamic personality through the consistency and vibrancy of all brand and marketing communication. We are accessible, smart, clean and friendly. A strong language of symbols and icons communicates services clearly, and makes language barriers a thing of the past.

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5.1

CHARACTERISTICS young

mature

feminine

masculine

luxury

economical

modern

classic

loud

quiet

playful

serious

simple

complex

subtle

obvious

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6.0

LOGO The MoneyPolo logo is a symbolic representation of the act of receiving a digital money transfer. The downward arrow shape, comprised of three smaller arrows, signifies the process of a deposit or payment being downloaded to your account. The three shades of green used in the smaller arrows signify the colours of major world currencies. The typography must remain capitalized, as it represents the brand’s strength and stability, and the symbol must be above and centrally aligned, as can be seen in example 6.1. Our logo is shown on a white, green, or black background.

The “MoneyPolo” logo is a protected trademark within the EU, both in written and pictorial form. It is strictly prohibited to use the logo without the prior written consent of MAYZUS FINANCIAL SERVICES LIMITED. Furthermore, all texts, photos and/or graphics are the sole and exclusive property of MAYZUS FINANCIAL SERVICES LIMITED and are protected by the Copyright Act. Any copying or unlawful use of the “MoneyPolo” protected trademark and its derivatives will be rosecuted in accordance with, and to the full extent of, the law. All rights reserved.

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6.1

OUR LOGO

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POSITIONING AND SPACING

1/2 x

6.2

x 2 cm

Minimum size PAGE / 16


6.3

DONT’S moneypolo

МОНИПОЛО

Recoulour

Re-type

Alter words

Distort

Resize elements

Alter arrangement

cash transfers Apply Effects

Rotate

Cover the clear space

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6.4

LOGO COLOURS

CMYK

39 / 0 / 61 / 0

RGB

163 / 210 / 136

CMYK

19 / 15 / 16 / 0

RGB

205 / 204 / 203

CMYK

63 / 0 / 92 / 0

RGB

103 / 189 / 80

CMYK

31 / 25 / 25 / 0

RGB

179 / 178 / 179

CMYK

79 / 14 / 97 / 2

RGB

54 / 157 / 75

CMYK

56 / 48 / 47 / 14

RGB

114/ 114 / 114

CMYK

55 / 55 / 68 / 36

RGB

93 / 83 / 68

CMYK

73 / 67 / 65 / 79

RGB

24 / 24 / 24

Colour version Pantone 367 C Pantone 368 C Pantone 7739 CP Pantone Warm Gray 11 CP

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Grayscale version


6.5

BACKGROUND SPECIFICATION

CMYK

39 / 0 / 61 / 0

RGB

163 / 210 / 136

CMYK

79 / 14 / 97 / 2

RGB

54 / 157 / 75

CMYK

23 / 3 / 31 / 0

RGB

198 / 220 / 187

CMYK

63 / 5 / 100 / 0

RGB

108 / 181 / 69

CMYK

9 / 0 / 13 / 0

RGB

231 / 243 / 226

CMYK

35 / 3 / 65 / 0

RGB

175 / 208 / 128

CMYK

79 / 14 / 97 / 2

RGB

54 / 157 / 75

CMYK

0 / 0 / 0 / 100

RGB

0/0/0

Green background Pantone 367 C Pantone 7486 CP Pantone 7486 CP Pantone 7739 CP

Black background Pantone 7739 CP Pantone 368 C Pantone 367 C Pantone P Process Black C

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6.6

BACKGROUND DO’S

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6.7

BACKGROUND DON’TS

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6.8

SLOGAN The official MoneyPolo slogan is: MoneyPolo. Money’s Best Teammate. The slogan should always appear exactly as written in the example below. The slogan may never be translated and/or communicated for the purposes of marketing without the prior approval and authorization of the Marketing Department of Mayzus Financial Services Ltd. should the English language versions of marketing materials be deemed inappropriate for local market distribution. Logo variants and language support is readily available so you always get the correct branding solution wherever you are.

Official logo variations.

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1/2 x

1/2 x

LOGO VARIANTS

x

6.9

Examples of logo Language variations. Find all available logos here.

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7.0

TYPOGRAPHY

When writing the company name in written text where the use of the logo is not appropriate, i.e. emails, letters, web text, etc., the proper and correct spelling of the company name shall be: • • •

Capital “M” Capital “P” No spaces

Example: ‘Every partner and branch is extremely satisfied with the ease of use of the MoneyPolo software.’

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7.1 ETELKA

- OFFICIAL FONT

Aa

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Light

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Regular

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Bold

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7.2 OPEN

SANS - BODY TEXT

Aa

# 464646

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Regular

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Semibold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*

Bold

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Open Sans is used for body text, not as a replacement for Etelka.


7.3 WEB

USAGE

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7.4

TEXT IN PRINT - POSTER TITLES IN ETELKA BOLD Secon title or short body text etelka regular

Practical information use Open Sans

www.moneypoloalwaysinetelka.com

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Poster examples

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8.0

BRAND COLOURS & PATTERNS

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8.1 BRAND

PALLETTE

PRIMARY COLOURS CMYK

35 / 3 / 65 / 0

RGB

175 / 208 / 128

CMYK

63 / 5 / 100 / 0

RGB

108 / 181 / 61

CMYK

80 / 17 / 100 / 4

RGB

54 / 150 / 60

CMYK

51 / 55 / 71 / 34

RGB

102 / 86 / 66

GRADIENTS

SECONDARY COLOURS CMYK

35 / 3 / 65 / 0

RGB

175 / 208 / 128

CMYK

81 / 48 / 96 / 59

RGB

4 / 60 / 0

CMYK

80 / 17 / 100 / 4

RGB

54 / 150 / 60

CMYK

51 / 55 / 71 / 34

RGB

102 / 86 / 66

CMYK

51 / 55 / 71 / 34

RGB

102 / 86 / 66

CMYK

3 / 72 / 100 / 1

RGB

236 / 106 / 0

CMYK RGB

4 / 60 / 0

81 / 48 / 96 / 59

CMYK RGB

9 / 91 / 0

CMYK

77 / 53 / 85 / 70

CMYK

82 / 19 / 100 / 6

RGB

8 / 44 / 0

RGB

85 / 38 / 100 / 33

43 / 144 / 0

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8.2 PATTERNS Diffent patterns for different needs, standard, decorative & promotional.

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8.3 TAG

CLOUD

Tag Cloud on Black Background

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Tag Cloud on White Background


The Tag Cloud is a variant on the traditional logo, the list of international cities highlighting our global presence. You have the option to download the Tag Cloud with your highlighted city to give your promotional material the relevant style and impact. The Tag Cloud is used on promotional print materials, t-shirts, vehicle transfers, phone covers, business cards, etc..

Variations for specific cities

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MOODBOARD

9.0

PAGE / 36

Business related


Customer Related

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10.0

STATIONARY To give your operational branch the professional impact it needs, please find all the official specifications for all standard MoneyPolo stationary below. These include the templates for:

• • • • • •

Business cards Official envelopes Letterheads and letter pages Complimentary leaflets Email template and footers Stamp, notebook and pen

Template link PAGE / 38


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10.1BUSINESS

CARD 7mm

TYPOGRAPHY

Position: 7pt, Etelka Regular, lower case Contact information: 6pt, Etelka Regular, lower case Address: 5pt, Etelka Regular, upper/lower case COLOURS - 4/4 CMYK Brown: C 55 / M 55 / Y 68 / K 36 Green: C 79 / M 15 / Y 97 / K 2, PAPER - 300 g KM Matte Finish - Touch Cover 1/1

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/Business Development Manager/ Phone + 420 246 093 287 Mobile + 420 777 055 641 david.green@moneypolo.com

ARCHEOLIGICKA 2256/1, PRAGUE 5, 150 04,Czech Republic www.moneypolo.com

7mm

Employee name: 10pt, Etelka Bold, upper case

DAVID GREEN

7mm

SIZE 83.0mm x 53.0mm


10.2 ENVELOPE money’s best teammate

SIZE DL envelope 1120 mm x 220 mm

ARCHEOLIGICKA 2256/1, PRAGUE 5, 150 04,Czech Republic www.moneypolo.com

Receiver’s Address: 11pt, Etelka Regular,upper/lower case

To: Jon Sigmund Decker & son 5 Baltimorestreet Richmond VIC 5896

TYPOGRAPHY

Sender’s Address: 8 pt, Etelka Bold/Regular, lower case

COLOURS Brown: C 55 / M 55 / Y 68 / K 36 Green: C 79 / M 15 / Y 97 / K 2

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10.3 LETTERHEAD

SIZE A4 TYPOGRAPHY Sidebar: 8-10pt, Etelka Bold/Regular, lower case Body text: 10pt, Etelka Light,upper/lower case Footer: 7pt, Etelka Regular, lower case 16mm

16mm

COLOURS Brown: C 55 / M 55 / Y 68 / K 36 Green: C 79 / M 15 / Y 97 / K 2

XAVERIOVA 5, PRAGUE 5 150 00, Czech Republic

moneypolo.com info@moneypolo.com

To:

Dear Mr. John

Subject :

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet. Cras porta sem et nulla dapibus blandit. Phasellus orci quam, sollicitudin quis mattis ut, tristique at libero. Fusce gravida convallis cursus. Donec ac lacus diam, sit amet rutrum tellus. Phasellus interdum magna ut lorem ultrices euismod. Sed iaculis nulla ac mauris lacinia elementum.

John Khmelevsky Hecker & son 5 Balmain street Richmond VIC 3928

Complain

Date:

3 May 2013

Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet. Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elementum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius. Best regards,

‹e MoneyPolo Brand Mark is registered brand mark of Mayzus Financial Services Ltd incorporated in the United Kingdom (6721866), authorised and regulated by FCA. |UK | Czech Republic | Mongolia | Germany | Vietnam | Cyprus|

16mm

PAGE / 42


10.4 LETTERPAGE

SIZE A4 TYPOGRAPHY Body text: 10pt, Etelka,upper/lower case Footer: 8/9pt, Etelka Bold/Regular, lower case

COLOURS 16mm

16mm

Brown: C 55 / M 55 / Y 68 / K 36 Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Green: C 79 / M 15 / Y 97 / K 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet. Cras porta sem et nulla dapibus blandit. Phasellus orci quam, sollicitudin quis mattis ut, tristique at libero. Fusce gravida convallis cursus. Donec ac lacus diam, sit amet rutrum tellus. Phasellus interdum magna ut lorem ultrices euismod. Sed iaculis nulla ac mauris lacinia elementum. Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet. Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elementum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius.

Donec vehicula est ut tellus ullamcorper aliquet. Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet. Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elementum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius.

Date: 6 May 2013

Page: 3/17

16mm

PAGE / 43


10.5 WITH

COMPLIMENTS PAPER

SIZE 1/3 A4, 99x210mm

16mm

16mm

TYPOGRAPHY Header: 10pt, Etelka Bold, lower case Body text: 10pt, Etelka Light,upper/lower case

With Compliments money’s best teammate

Dear Mr. John Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet. Best regards,

COLOURS Brown: C 55 / M 55 / Y 68 / K 36 Green: C 79 / M 15 / Y 97 / K 2

PAGE / 44


10.6 EMAIL

FOOTER

PAGE / 45


10.7 STAMP

SIZE 1/3 A4, 99x210mm

PAGE / 46


10.8

NOTEBOOK SIZE A5

Interior

www.moneypolo.com

PAGE / 47


PROMOTION

11.0

PAGE / 48


11.1 CAR

PAGE / 49


11.2

T-SHIRTS

PAGE / 50


PAGE / 51


11.3

USB KEY

PAGE / 52

11.4

PEN


11.5

PHONE COVERS

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12.0

PRESENTATION When presenting MoneyPolo and the services you provide, please maintain the following presentation material format to give your presentation the professional solidarity that is inherent in the MoneyPolo brand. • •

Printed presentations: 210 mm x 148 mm, green spirals, left side binding Digital presentations: 1504 px x 1129 px

All typography specifications remain constant across digital and printed presentation materials.

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12.1 PRESENTATION

PAGE / 55


13.0

WEBSITE MoneyPolo is a global service, and as such, customers must feel at home using our service wherever they are in the world, and with whichever version of our website they access. Our custom icon sets and standardized web layout ensure that you can give that consistency and confidence to your regular and visiting customers, whenever and wherever they are. Nothing says reliability like familiarity. Please find specifications for your MoneyPolo website design in the following pages.

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13.1

WEB DESIGN

PAGE // 57 PAGE 57


13.2

CUSTOM ICON SET

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14.0

CONTACTS Here to Help At MoneyPolo we understand the demands of meeting local expectations while maintaining an international identity. That is why we are here to help you design and set up your thriving business, every step of the way. If you are in doubt about any of the brand usage specifications, logo usage or typography rules, please do not hesitate to contact our Marketing and Design Department at marketing@moneypolo.com. No matter how small your concern, we are here to help you get it right.

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14.1

CONTACT US

E-mail: Website:

marketing@moneypolo.com www.moneypolo.com

To download the most up-to-date version of the MoneyPolo logo and fonts, please click here.

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moneypolo.com PAGE / 62


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