LOGOS monica madelaine santa 9-2
♥
it 9
♥
2011
DESIGN stage two
INQUIRER Pros Simple Clean fonts (Gill Sans/ Kayleigh) Professional color scheme Q represents “question” Cons Unimaginative No image
KNOW
DGEABLE
Pros Simple Clear font (Gill Sans) Professional color scheme The “LE” is actually a stack of books Cons Dull
i
TH NKER Pros Simple Clean fonts (Gill Sans/ Kayleigh) Professional color scheme Relates to the “Thinker” attribute Cons The thought bubbles are cliche
RISK TAKER Pros Simple Clear font Professional color scheme Looks like a logo Bold Cons Can be tweaked to look better
BALANCED Pros Simple Clear font Professional color scheme Relates to the “Balanced” attribute Cons Too simple?
C MMUNICAT R Pros Simple Clear font (Gill Sans) Professional color scheme Relates to the “Communicator” attribute Cons Slightly cliche
M
P E N I N D E D Pros Simple Clear font (Gill Sans Professional color scheme Letters are spaced wide apart to give the illusion of being “Open Minded� Cons Too simple?
❤
CARING Pros Simple Clean font (Gill Sans) Professional color scheme Relates to the “Caring” attribute Cons Cliche
PRINCIPLED Pros Simple Clean font (Gill Sans) Professional color scheme Cons Boring, not memorable Unimaginative Does not relate to being “Principled”
REFLECTIVE Pros Simple Clear font (Gill Sans) Professional color scheme Relates to the “Reflective” attribute Cons Cliche The reflection underneath is too strong
DESIGN 5 ‘
INVEST GATE DES GN PLAN
CREATE
✓
E ALUATE
EVALUATION AGAINST RESEARCH
All my logos combined really can’t compare to a logo that has been made over a long period of time by a group of professionals. After all, they are more experienced in logo design, IT and typography than me. The Nike logo is much more effective because it’s simple and the “swoosh” is very sporty and just suits their whole image. I would say that some of my logos are quite nice. I particularly like my “Open Minded” and “Balanced” logos because of their simplicity and minimalism. I’m not big on my “Caring” and “Reflective” logos because they both are really unoriginal and cliche. I also need to work on my “Principled” logo because it has no relation to being principled whatsoever.
EVALUATION AGAINST RESEARCH
My logos looks really amateur compared to the Nestle logo. This is probably because Nestle has an actual team and invested a lot of money to make their design successful. Like mine, they have limited their colors to only one color (black) and have kept to one font. I also really like that the Nestle logo has the lines that make the logo flow really well. However, my logos relates more to the design cycle stages and will make it easier for my target audience to remember and memorize each stage better. I think I will have to improve the “Create� stage logo because unlike the others, it does not have much relation to its meaning. I will work on improving that later.
DESIGN SUMMARY During the design stage, I designed 15 text logos, 10 for the Learner Profiles and 5 for the stages of the Design Cycle. I prefer to do text logos but if I suddenly think of a great icon logo, I may change it throughout the creation process. I personally think my logos are decent but could do with some improvement. I would like to change some of them to make them relate more to their meanings without making it too cliche. Also, I need to figure out a way to make the designs consistent size-wise.
PLAN stage three
STEP BY STEP*
making a random logo *no one way to make a logo
GANTT CHART Task
Time to Complete (Minutes)
IBL 1
60
IBL 2
60
IBL 3
60
IBL 4
60
IBL 5
60
IBL 6
60
IBL 7
60
IBL 8
60
IBL 9
60
IBL 10
60
DC 1
60
DC 2
60
DC 3
60
DC 4
60
DC 5
60
Edit all the logos (final touches)
20
Export and print
10
TOOLS Computer
I will need a computer to design the logos
Internet
I need access to the internet to use certain software, download fonts and do my research
Keynote
I will use Keynote to create my logo because I am already familiar with this program and it has many functions
Photoshop
I may use Adobe Photoshop to design and edit the logos, however I am not as familiar with this program as I am with Keynote, Picnik or Pixelmator
Picnik
I will use Picnik to edit my logo because of its user friendly interface and nice effects
Pixelmator
I will use Pixelmator to create and edit the logos
PLAN SUMMARY In the planning stage, I pretty much created a simple step-by-step for creating a logo on KeyNote. It’s just a dummy (stand-in) logo but it shows more or less the way I create logos on KeyNote. Of course, there is no one specific way to design a logo and it is really up to the creator to experiment and find out which software suits him/her best. I personally included all the possible tools I may use in my tools and resources list. I have also justified why I will use it and what for. My gantt chart is also quite well planned out. I don’t know if anyone else can follow it as everyone has different time management skills but it’s clear and I don’t think people will have too much trouble reading it. Overall, my plan is really just a short snapshot of what I need, what I will do and when.