Los modelos de negocio en Electromovilidad: los casos de Berlín, Estocolmo y Málaga X Congreso ITS Euskadi- 15 noviembre 2019 Este es un documento confidencial preparado por Novadays para su uso únicamente en el marco de sus relaciones con un cliente o potencial cliente. Queda prohibida la reproducción de este documento o de cualquiera de sus partes, así como su transmisión por ningún medio, si no es con el consentimiento expreso de Novadays. Este documento ha sido preparado para servir de base para una presentación oral.
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MEISTER Project 36 months Duration
September 2018 Starting date
Coordinator
6 Mâ‚Ź Budget
730 PMs
H2020 MG-4.2-2017 Supporting 'smart electric mobility' in cities
Challenge to change the paradigm in the electromobility market by providing interoperable platforms and services for an easy, convenient and barrier-free access to charging, billing and smart grid services, including an increase of the use of RES and self-generation to power EVs.
Spain 4 Countries 10 partners Germany Pilot sites Malaga Spain Stockholm Sweden
Greece Sweden
Berlin - Germany 2
MEISTER consortium Public entities
Industry
STOCKHOLM
BERLIN
Research Center
Housing company MĂ LAGA
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Strategic goals O1. Innovative and sustainable business models for smart e-mobility • •
Reduce installation and operational costs for charging infrastructure operators (increase offer) Reduce charging prices for customers (increase demand)
O2. Deployment of an e-mobility interoperability platform • • •
Role models for operator and provider - independent, non-discriminatory information, authentication and billing schemas ensuring interoperability Integrated real-time information and booking services e-mobility information platform for smart cities with three different interfaces
O3. Integration of e-mobility in the cities' SUMPs and city planning process • • •
Planning and use of e-urban space Planning and use of e-logistics hubs and distribution centers Creation of a European eMobility Expertise Centre (EeMEC)
O4. Integration with smart grid services • • •
Charge scheduling to optimise costs and RES use EV as supporting storage for private use EV as supporting storage for DSO (Distribution System Operator) 4
Invertiendo en I+D> Desde 2008 desarrollamos proyectos de movilidad inteligente con socios estratégicos, con el objeto de aprender de las tecnologías y los modelos de negocio.
CIVIL UAVS INITIATIVE
2018
Gestión y supervision técnica de 29 proyectos de I+D de UAVs y USVs Automatización de un vehículo de transporte de mercancías en el
Vehículo autónomo de dos plazas
entorno portuario.
MEISTER
Modelos de negocio para el despliegue de la electromovilidad
TUG MASTER VIGO
PERSONAL RAPID TRANSIT MIRAMON
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funcionando a modo de Personal Rapid Transit en el Parque de Miramón.
AUTOMATING PUBLIC TRANSPORT (AUTOMOST)
CITYMOBIL2
2008
Proyecto del VII Programa Marco de la UE. Desarrollo de vehículos de transporte público autónomos y creación de modelos de negocio. Primer piloto en España.
Automatización de autobuses de larga distancia y creación de tecnologías para la solución de negocio.
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Novadays’ Role • Cities´ needs, problems and objectives are “disconnected” from the R&D industry and other suppliers. • Novadays, with innovative public management methodologies, is designing strategic cases and business models. • Novadays is developing 10 Public Sector Business Cases. Each Business Case is the application of a Business Model in a specific context and city. MEISTER BUSINESS MODELS
BERLIN
MALAGA
STOKHOLM
BM1
E-car sharing as housing service
X
BM2
E-car sharing in municipal fleet
BM3
Delivery of Home care services with Electric Vehicles
BM4
City e-logistics for ultra-low emissions hubs
BM5
Smart park + charge
X
X
X
BM6
Intelligent charging
X
X
X
X X X
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Cities´ needs, problems and objectives
¿Cómo conseguir que el carsharing sea rentable?
¿Cómo conseguir que los propietarios de vehículos eléctricos hagan negocio con ellos cuando no los usan?
Transformar los servicios públicos con grandes flotas a flotas eléctricas.
¿Cómo adaptar la normativa local para el despliegue de servicios de electromovilidad en las ciudades y el acceso de los clientes a los servicios?
¿Pueden las mercancías repartirse en los centros históricos con vehículos eléctricos y de manera rentable?
¿Cómo planificar de manera inteligente la distribución de la energía eléctrica dentro de la red?
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Business Models BM1. e-car sharing as housing service (Berlin) • •
Provision of e-mobility services for the inhabitants of new buildings and neighbourhoods Managed by the housing company
BM2. e-car sharing in municipal fleet (Malaga) •
e-car sharing scheme using the city council owned fleet of EVs
BM3. Delivery of home care services with EVs (Stockholm) •
Shift from mobility services based on conventional cars or minivans to car sharing models using EV
BM4. City e-logistics enabling ultra-low emissions hubs (Malaga) • •
Creation of new tools and business models to reduce emissions of logistic operations Optimization of the SUMPs and integration of e-mobility services into collaborative urban logistics
BM5. Smart park + charge (Berlin, Malaga & Stockholm) • •
Integration of smart parkings allowing the charge of EVs Facilitates the use of the EV whilst reducing the parking demand with car sharing schemes
BM6. Smart charging (Berlin, Malaga & Stockholm) • •
EVs integration in the smart grid framework through smart EVSEs EV charging/discharging according to grid and environmental requirements (incl. V2G) 8
Pilot sites BERLIN
Pilot area: New WATERKANT area* *2500 new flats will be built up
Focus on: business cooperation frameworks and smart mobility services for new urban planning
MALAGA
Pilot areas: City center, Carretera de Cadiz and Humilladero area Focus on: e-urban collaborative logistics (last mile distribution) and municipal e-car sharing schemes
STOCKHOLM
Pilot area: Home care services* operation area *Municipally owned organization that provides mobility services to elderly and disabled.
Focus on: e-car sharing services to elderly and smart charging 9
www.novadays.es Persona de contacto: MARĂ?A IZAGUIRRE VIZCAYA Socia Directora. mizaguirre@novadays.es @mizavizcaya
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