The Limited Edition Complete Bridal Collection
In attempts of becoming a lifestyle brand providing the complete bridal experience, will allow the company to venture out into new sectors of fashion.
table of contents 4. about 5. logistics 7. product 11. country analysis 13. country selections 18. supplier analysis 19. line plan 21. rankings 22. guidelines 23. works cited
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about
Overview Jimmy Choo is a British brand founded in 1996 by Jimmy Choo and Tamara Mellon. Their first store opened on Motcomb Street in London. Currently Sandra Choi, Jimmy Choo’s niece, is creative director of the brand. Mission Jimmy Choo’s mission is to create a complete bridal experience for the bold, daring, and confident bride while upholding the design aesthetic of the Jimmy Choo brand. Values The brand offers uniquely designed, quality products created with the best Italian craftmanship in a resposible manner, while helping those in need through the Jimmy Choo Foundation.
logistics
Bridal Boutique: Location: New York and London Stores Bridal Shoes Price Range : $595.00-$1,025.00 Bridal Bags Honeymoon The New Limited Edition Complete Bridal Collection Fifteen Bridal Gowns Price Range: $3,000-$10,000 Five Bridesmaids Dresses Price Range: $2,000-$8,000 Made-to-Order Options: Alterations Embrodery of initials Special orders from bride and/or bridal party
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Target Market: The millenial bride and her bridal party.
Target Customer: Age: 27 Occupation: Real Estate Broker Location: Manhattan Loyal Jimmy Choo customer
The Limited Edition Complete Bridal Collection
Bride
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No. 1
No. 2
No. 3
products Bridesmaids
No. 4
No. 5
All Dresses Size Range: 0 - 12 (US) 2 -14 (EU) Details No.1 - White Satin Gown with Fitted Bodice Retail Price - $3,000 No.2 - White Silk Gown with Lace Detail in Bodice Retail Price - $7,500 No. 3 - White Satin and Tulle Ball Gown with Lace Belt Retail Price - $10,000 No. 4 - Silk Maxi Dress with Halter Neckline Retail Price - $5,000 No. 5 - Chiffon Cocktail Dress with V-Shaped Bodice Retail Price - $2,500
country analysis
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Location:
Jimmy Choo prides itself in using excellent craftsmanship, we are looking for countries that are known for their exquisite textile development and strong apparel technological advances.
Sustainability:
Sustainability has always been a part of Jimmy Choo’s thinking and has implemented a wide variety of sustainability initiatives at a local level. Therefore, when looking for suppliers we are always thinking about how we can create a more sustainable business. We want to work with supplier that uphold our same values when creating a sustainable environment.
Fair Labor Laws:
Jimmy Choo employs people from a diverse range of professional and cultural backgrounds not only because it is the right thing to do, but also it enhances our work environment. Jimmy Choo has zero tolerance for child labor and expects their suppliers to abide by their codes of conduct.
Technology:
Jimmy Choo looks for the latest technology that will enhance their efforts in continuing their famous craftsmanship. Advancement in textile technology is something that is always sought out and considered.
Trade Agreements:
Jimmy Choo is an international brand; therefore trade agreements are something of value. It is important to make sure that the countries that are supplying goods for the products are in agreement with one another.
Costs:
Being a luxury brand means that Jimmy Choo will find quality materials and production for the products. Hence, the cost of goods and labor are higher which increases profitability.
country selections
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Italy Location:
Italy is located in Southern Europe boarding Austria, France, Holy See, San Marino, Slovenia, Switzerland and the Mediterranean Sea.
Sustainability:
Italy does not have any legal requirements when it comes to sustainability, however businesses are encouraged and working towards improving their environmental standards as well as acting responsibly.
Fair Labor Laws:
The Workers’ Statute, which was recently updated to reinvigorate the economy and is intended to make dismissals less costly and burdensome. It is intended to protect workers from being wrongfully dismissed and provides the workers with leverage to negotiate their dismissals. Pregnant women have to take two months before and three months off after childbirth.
Technology:
Italy is just beginning to adapt to Internet technology, the government is working toward the countries technological advancement and are encouraging young Italians to go to university.
Trade Agreements:
Italy is a member of the United Nations, European Union, NATO, WTO and others. Italy has strong relations with the US, as they are both part of the UN and NATO. In addition the EU and US are working on a partnership called Transatlantic Trade and Investment, which would advance the economic growth as well as create more job opportunities. This agreement will also provide transparency in business, which would be beneficial to the buyer.
Costs:
Italy has no minimum wage; companies are expected to pay their employees a fair wage. The current exchange rate from Euros to US dollars is 0.93 to 1 respectively.
India Location:
India is located in Southern Asia bordering the Arabian Sea and the Bay of Bengal between Burma and Pakistan.
Sustainability:
Currently India is experiencing rapid and widespread environmental degradation. The government is working with organization to see what are the best forms of action that should be taken to improve the local environment.
Fair Labor Laws:
About 94% of Indian workers work in informal sectors, including agriculture, construction, or home-based activities like pickling and tailoring. Most of the country’s labor rules don’t apply to these small businesses, leaving millions with little or no protection. Since there is a lack of action being taken there is a risk for child labor.
Technology:
Technology has always been an integral part of Indian culture. The government of India spares no effort in establishing modern technological infrastructure. Blackouts occur frequently due to shortages of power in the country.
Trade Agreements:
India doesn’t currently have any trade agreements with the US, however there is an official document between them called the India-United States Commercial Dialogue. However they are apart of SAFTA and the Asia Pacific Trade Agreement.
Costs:
The average hourly wage for factory workers is $0.92 and the labor cost counts for 30% of the total cost in the apparel industry. $1 USD is 66.10 rupees.
China Location:
China is located in Southeast Asia along the coastline of the Pacific Ocean and is bordered by Afghanistan, Bhutan, Burma, India, Kazakhstan, North Korea, Nepal, Hong Kong and Macau.
Sustainability:
Sustainability can be seen as an issue in China due to the high pollution levels, however change is beginning to take place as they are developing more sustainable urban environments.
Fair Labor Laws:
China does not yet meet international labor law standards, many workers in China’s factories, have little or no say in selecting their union representatives. They do not have the right to organize in trade unions of their choice, however the government sometimes now allows strikes and have enacted improvements in workers rights in the past few years.
Technology:
China is rising as a major contributor to science and technology, the factors that favor this rise are: the large population and human capital base, as well as their centralized government that is willing to invest in science.
Trade Agreements:
China has no trade agreements with the US despite them being one of the top three trade partners. China does have trade agreements with South America, Korea, Australia, Peru and other Asian countries.
Costs:
Labor costs in China have been rising; the actual labor cost is 103.90 in index points. The minimum wage in 2014 was 1820 CNY per month, where as in 2015 it increased to 2020 CNY per month. The average minimum wage is 1255 per month. $1USD is 6.37 Chinese Yuan
supplier analysis After careful consideration, these are the three suppliers (one from each country) we believe will best manufacture our products.
ITALY
Aramo S.A.S Di Viscardi Anna & Co. Location: Salerno, Italy Revenue: $2.5 Million Main Products: Bridal Gowns Phone: +39 089 486 8075 Fax: +39 390 8934 5220 Website: http://www.aramosposi.com Jimmy Choo values Italian craftsmanship for their shoes, which is why making sure the gowns were made in Italy was incredibly important when looking for places to source. In addition to that, the chosen had to be a supplier that is known for their talent in the bridal and evening wear sector of the apparel industry.
INDIA
SHIV SYNTHETICS Location: First Floor, Hari Ichha S ociety, Mugat Dyeing Compound, Udhana, Surat, Gujarat, India Main Products: Satin and Lace Phone: +919725302869 Fax: +919824191291 Website: http://shivsythetic.com India specializes in satin as a lot of their traditional wear is made out of this textile, in addition this supplier can provide the lace that we would need for many of our products.
CHINA
Shanghai Silk Group Co., Ltd. Location: Wuxing Road 92 Long No.3, Xuhui, Shanghai, China, 2002331 Revenue: $1,068,864 Main Products: Silk Phone: +86 21 6466 2288 Fax: +86 21 6467 7878 Website: http://www.shsilk.scom.cn Sourcing silk from China would be best since it is a main component in many of our products. China has many silk factories and is known for their fine quality.
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The Limited Edition Complete Bridal Collection
unit breakdown Style No. Style No. 1 Style No. 2 Style No. 3 Style No. 4
Name
Units
/12
A-Line 17% 582 Ball Gown 8% 266 Mermaid and Trumpet 29% 988 Sheath 46% 1564 100% 3,400
48 22 82 130 282
line plan Style No. Style No. 1 Style No. 2 Style No. 3 Style No. 4
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Name A-Line Ball Gown Mermaid and Trumpet Sheath
%
S/S
Jan Quantity
50 20 80 150 300
Feb
Summer
Mar
Quantity Quantity
30 10 50 50 140
70 30 150 200 450
Retail Per Unit $3,000 $10,000 $6,000 $7,500
Apr Quantity
86 48 186 340 660
Retail Total
Cost Per Unit
Cost Total
$1,746,000 $2,660,000 $5,928,000 $11,730,000 $22,064,000
$750 $2,500 $1,500 $1,875
$436,000 $665,000 $1,482,000 $2,932,500 $5,516,000
May Quantity
60 22 70 120 272
F/W
Jun
Jul
Aug
Sep
Oct
Quantity
Quantity
Quantity
Quantity
Quantity
40 16 54 70 180
54 18 66 80 218
40 28 74 136 278
64 36 130 180 410
50 26 66 114 256
Margin
Margin %
$2,250 $7,500 $4,500 $5,625
75% 75% 75% 75%
Holiday
Nov
Dec
Quantity
Quantity
22 8 34 72 136
16 4 28 52 100
Total 582 266 988 1,564 3,400
country ranking Business Climate Costs Government Location Risks Social Stability Sourcing Guidelines Textile Industry Trade Agreements Trained Work Force Socio-Eco-Politicical Total Points Average Points
Italy 7 8 4 10 9 10 9 7 6 10 6 86 7.8
India 5 6 5 8 4 7 8 8 7 8 7 73 6.7
China 8 7 8 10 6 9 8 10 8 9 9 92 8.4
supplier ranking Abilitites Capacity Lead Time Quality Customers Sourcing Guideline Services Offered Strategic Outlook Total Points Average Points
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Italy 10 8 9 10 10 10 10 10 77 9.6
India 9 10 7 10 10 8 10 8 72 9
China 10 10 9 10 10 9 10 9 77 9.6
sourcing guidelines / conclusion Creating a diverse community – No discrimination on account of race, colour, nationality, ethnic origin, religion or belief, sex, gender reassignment, sexual orientation, age, marital status, civil partnership status, or disability Involving our people in the business – Communication – Promotion and training – Variable awards – Values awards Majority of Jimmy Choo’s products are made in Europe, and in particular Italy, where factories and tanneries are subject to mandatory legislative requirements. Jimmy Choo already expects its suppliers and sub-suppliers to include clauses combatting child labourin their contacts. If Jimmy Choo identifies working conditions which do no meet its minimum standards, the Group will work closely with suppliers to improve their performance. Jimmy Choo ensures that all of the sourcing of materials is done in a way to limit the impact on biodiversity and animal welfare. – In compliance with CITES , which aims to regulate the trade of specimens of endangered animals and plants by monitoring their exportation, re-exportation, importation, transit, transshipment or possession. -Stores must be LEED certified -Responsible training seminars (includes : program requirements, working hours, health and safety and talk about codes of conduct) In conclusion, we believe that Italy, India and China are the three best countries to source and manufacture from, as they offer us with high quality material as well as the best craftsmanship needed to satisfy our brand values, mission and vision.
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works cited Brubaker, Richard. “Reframing Sustainability For China, And Future Cities.” Forbes. Forbes Magazine, 2 June 2015. Web. 12 Nov. 2015. <http://www.forbes.com/sites/ ceibs/2015/06/02/reframing-sustainability-for-china-and-future-cities/>. “Italy.” Italy and Sustainable Agriculture Overview (2013): n. pag. USDA Forgein Agricultural Service, 2 Nov. 2013. Web. 10 Nov. 2015. <http://gain.fas.usda.gov/Recent%20GAIN%20 Publications/Italy%20and%20Sustainable%20Agriculture%20Overview%20_Rome_Ita ly_2-11-2013.pdf>. “Italy: The Jobs Act 2015 Introduces Labor Law Reforms.” Towers Watson. N.p., 6 Feb. 2015. Web. 13 Nov. 2015. <https://www.towerswatson.com/en/Insights/Newsletters/Global/ global-news-briefs/2015/02/italy-the-jobs-act-2015-introduces-labor-law-reforms>. Tofolleto, Franco, and Valeria Morosini. “ICLG - International Comparative Legal Guides Employment & Labour Law 2015 - Italy.” ICLG - International Comparative Legal Guides - Employment & Labour Law 2015 - Italy. N.p., 4 Mar. 2015. Web. 12 Nov. 2015. <http://www.iclg.co.uk/practice-areas/employment-and-labour-law/employment-and-la bour-law-2015/italy#chaptercontent6>. Xie, Yu; Zhang, Chunni; Lai, Qing. “China’s Rise as a Major Contributor to Science and Tech nology”, Proceedings of the National Academy of Sciences, July 2014, Vol. 111, No. 26. doi: 10.1073/pnas.1407709111. - See more at: http://journalistsresource.org/studies/int ernational/china/china-rising-science-technology-research-contributions#sthash.Cin LULnt.dpuf “Science and Technology.” National Portal of India. N.p., n.d. Web. 10 Nov. 2015. <http://india. gov.in/topics/science-technology>. “Environmental Sustainability Issues in India.” Foundation for Sustainable Development. N.p., n.d. Web. 13 Nov. 2015. <http://www.fsdinternational.org/country/india/envissues>.
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Monica Frontanes Kashika Agarwal Marianella Diaz FASM 420 - 01 Prof. Levy Fall 2015