Monika
Franeczek
Table of Contents About Me 1 Resume 2 Social Media Marketing Plan 3-6 Reporting Live: Fall 2015 7-8 A Nordstrom Experience 9-10 Social Responsibility- Go Green 11-12
About me While attending Dominican University I have not only learned a ton about the apparel industry but also about myself. Gaining the skills and the knowledge to succeed in this fast-paced industry has been my priority. At work I am a hands-on team member and critical thinker who can quickly learn new systems and produce significant contributions. Although the focus of my studies has always been fashion, I have worked for over three years at a law firm where I have learned excellent writing, organizational and communication skills. My recent internship experience with Nordstrom has turned into a managerial position where I learned a tremendous amount about the business side of fashion as well as developing and training new talent. I am confident in my ability to communicate effectively, research and stay up to date on apparel industry and I am very excited for new opportunities and challenges ahead of me.
Resume Monika Franeczek 5927 Irving Park Rd. Schiller Park, IL 60176 monikafraneczek@yahoo.com
Education
Professional Experience
Dominican University River Forest, il GPA: 3.72/ 4.0 Bachelor of Arts Concentration: Apparel Merchandising Minor: Business Federal Pell Grant Phi Theta Kappa Scholarship Transfer Student Merit Scholarship Anticipated Graduation May 2015
MAY 2014- PRESENT NORDSTROM, INC.
SCHAUMBURG, IL
BP / Women’s Active & Swim Assistant Manager Assist department manager in planning, preparing, and executing a business plan to achieve profitability goals Responsible for organizing BP Fashion Board, a high school internship program.
APRIL 2013- APRIL 2014
e-VALUATION ZONE, INC.
CHICAGO, IL
Sales and Marketing Specialist
Triton college River Grove, il GPA: 3.84/4.0 Concentration: Fashion Merchandising. Member of Triton Phi Theta Kappa President's Honor List Dean's Honor List
Developed strong client relations Communicates daily with vendors from all over the country
OBAZ
FEBRUARY 2013 – MARCH 2013
CHICAGO, IL
Fashion Internship.
John Robert Powers Graduate
Researched current trends and styles. Examined public preference for prints, patterns and accessory manufacturing details.
Relevant Courses Marketing Fashion History Design Applications Social Media & Branding Business Management
July 2010 - January 2013
Chepov & Scott, LLc
Chicago, il
Interviewed clients for case intake Filed and handled a high volume of insurance claims of all types for injury cases. Prepared legal documents, drafted complaints and answered discovery
Today social media platforms can make or break a business. Brands promote their mission and gain new clientele by reaching their customers online by displaying their designs and uniquely marketing their product. This is a proposed social media marketing plan for a dress brand, Cettina, that was founded by Chicago designer Concetta Cipriano. The purpose of this social medial strategy is to not only increase the sales but to inform customers about the Cettina brand and its significance in the Chicago market, as well as increase customer loyalty and gain new clientele. Social Media Marketing Plan 2014
Social Media Goals
Understanding the customer and focusing on creating lasting relationships should be the focus when creating content for social media. In order for Cettina to continue to be a successful clothing business, they have to insure customer loyalty. We can measure customer loyalty, as well as new clientele, through customer retention because when customers come back to Cettina to shop and design their clothes, it validates that the designer and the boutique carries fashionable and desirable styles.
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Distinguish Concetta as a trendy and classic designer with quality pieces.
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Increase sales by promoting Cettina’s mission statement.
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Engage customers and form lasting relationships.
Tactics
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Stay up-to-date on customer’s wants and needs
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Inform customers of any events, campaigns and promotions
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Support the community and local businesses
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Differentiate social media content
The best way to find out what the Cettina customer wants is simply to ask. Posting questions and asking people to give their opinion on something matters to the customer. Creating a dialogue between your brand and the customer will allow Cettina to gain some loyal followers and make customers feel like they have an input in the Cettina brand. Done right, the content you create will position your company not as just a seller of stuff, but as a reliable source of information.
Incremental sales
This is a great indicator of the actual physical result of using social media. You will be able to measure an increase in sales and decided if the campaign/promotion was in fact successful. It’s good to keep in mind that your ROI (Return on Investment) doesn’t necessarily have to focus solely on money. Consider metrics such as brand awareness, word –of-mouth promotion, traffic driven to your website via social media, and strengthening loyalty and engagement with existing customers.
A successful campaign can increase the sales but also bring in to the showroom potential lifelong customers that will spread the word and promote Cettina by word-of-mouth.
Example of Incremental Sales by Campaign (source: klipfolio.com)
Reporting Live: Fall 2015 In the ever-changing world of fashion, effective communication is the key to success. Social media allows us to see runway looks seconds after they hit the catwalk. Fashion communicators have to recap the magnificent shows, that sometimes took months to prepare, in just a couple of sentences. Here is a recap of the New York Fashion Week, Fall 2015 Ready-To-Wear.
Fall 2015 Ready-To-Wear N
OT even negative temperatures could
prevent the glorious NY Fashion Week Fall 2015 from happening. Here is what we’ve learned:
F
UR for Fall…groundbreaking! Come on
now, we’ve seen that one coming, no? Everyone who’s anyone in the biz send their models down the catwalk wearing some sort of animal. Michael Kors opted for a more dramatic look with fur coats and collars, whereas Marc Jacobs went subtle with tiny hints here and there. Diversity in patterns varied from outrageous Jeremy Scott and his flowers (or was it mushrooms?) to less obvious stripy assembles by Mr. Calvin himself.
C
OLOR, or the lack there of, was the talk
of the town this morning. Black, navy and deep purple dominated this week’s presentations. If you really paid attention, hints of cream and beige would sneak at you
and disappear into the darkness in a blink of an eye. Marchesa did not disappoint its fans with orgy of gorgeousness from deep hues of purple to rich reds and shimmery whites, a show to remember indeed.
K
NITS were an obvious choice for
many. Victoria Beckham and Ralph Lauren created beautiful art with simple knitted turtleneck sweaters and dresses that represented this sort of timelessness with a hint of today’s innovation.
E
DGY and spontaneous, at times
pretentious, designs were shown at Proenza Schouler and Thakoon, where color blocking and slashing was pushing the fashion towards art and technology. Ciao NY Fashion Week, until we meet again.
SKILLS GAINED: • Hands-on experience while spending the majority of the internship learning business and management skills in variety of settings. • Learned to be an active part of a team by keeping the departments “runway ready”, which included stocking, re-merchandising, display, price-markdowns and merchandise transfers. • Prepared business plans and worked on projects to increase volume and customer satisfaction. • Jumpstarted my career and moved into an assistant department manager role.
MANAGERIAL RESPONSIBILITES: • Assist department manager in planning, preparing, and executing a business plan to achieve profitability goals • Communicate weekly with divisional regional merchandisers, buyers and vendors. • Plan, prepare and execute a business plan to achieve volume and profitability goals. • Director of Nordstrom Fashion Board, a high school internship program.
Social Responsibility: Go Green! All across the U.S. people donate their old clothes, whether through collection bins or through large charities, to help others and to clean up their closets. The United States Environmental Protection Agency reports current clothing and textile recycling has a greater impact on reducing greenhouse gases than the recycling of yard waste, glass and plastic. The following is a proposal for a green and sustainable recycling of unwanted clothes.
Prevention/ Alternatives Customers should choose bins that are owned by non-profit companies that insure that the clothing will be reused and recycled. Also, some clothing manufacturers are moving towards a closed loop system. Patagonia, for example, allows customers to drop off unwanted clothing bearing its label at company stores. More retailers have found creative ways to reuse unwanted textiles. Denim is making a comeback as a building insulator, and Walmart is working with vendors to increase the recycling of polyester and nylon for industrial use.
In the Future Associations like SMART, responsible for used clothing and fiber industries, hope to divert clothing out of landfills and into the recycling stream through the most convenient route for the public. Ease and convenience is critical to increase customer’s participation in recycling. Customers need to educate themselves about the recycling options they have and the possible consequences of textile waste.
Monika Franeczek 5927 Irving Park Rd. Schiller Park, IL 60176 MonikaFraneczek@yahoo.com