now Trends 2014 /15
Trends 2014 /15
now 02 now 03
Live in the now
now Introduction 04 now Introduction 05
ow is exactly what it says. It’s the moment we’re in. Nothing ever happened in the past. It happened in the now. Nothing will ever happen in the future. It will happen in the now. As searchers for the now, our pursuit is to define and establish what’s happening. This is the story of our journey, our ‘tales of taste’. Welcome to Kronodesign’s new decor palette, welcome to now.
now 06 now Contents 07
04
Introduction
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Inspiration is everywhere
14 Tales of taste 16 Submerged 30
Botanical
44
Supergeek
60
Assembled
76
Majestic
88
Process
90
Pioneer
106
Decor summary
114
Contact
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ture
Our journey
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now
Our journey
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For Kronodesigners, inspiration doesn’t just come from trend reports, magazines and trade fairs. We travel extensively, our eyes are always open, our cameras always primed. Color, texture, shape and structure are all around us – in fact all the images in this catalogue have been shot by the Kronodesign team whilst on our design journey. We hope you can make the connection between the images and designs. And more importantly, we hope that they truly inspire you.
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Our journey
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Our journey
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inspiration is everywhere
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Our journey
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Our journey
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Tales of taste
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Tales of taste
tales of taste The base for any palette is color. So color is the theme of each Kronodesign decor tale, it’s where the story begins. Wood designs add character, they weave harmony and contrast into the narrative. Our tale has six chapters, each bringing the story to life in
Chapter 1
Submerged 16 Chapter 2
Botanical 30 Chapter 3
Supergeek 44
strikingly different ways. Chapter 4
Assembled 60 Chapter 5
Majestic 76 Chapter 6
Pioneer 88
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16
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SUbmeRged
now Submerged 18 now Submerged 19
ubmerged allows design to have a new refracted mood, something like the way objects appear changed through the optical effect of water. The inspiration is organic and natural. It’s all about the soft aqua tones of jade, pastel blues and ocean greens of a Mediterranean seascape. The wood is weathered, exuding nature, peace and tranquility
now Submerged 20 now Submerged 21
Submerged is flowing textures, pale coloration and cool tonal ranges; the sky-reflecting sea and revealing depths of color.
now Submerged 22 now Submerged 23
Water defines our blue planet. It gives life to the land, yet with rising sea levels and wilder weather, water can also be a terrifying destructive force. Deep, reflective, transformational - water moves us in many ways.
now Submerged 24 now Submerged 25
now Submerged 26 now Submerged 27
K007 PW Coffee Urban Oak
4299 SU Dark Atelier
4272 RS Dark Tassili
now Submerged 28 now Submerged 29
K005 PW Oyster Urban Oak
7063 SU Pastel Green
0121 PE Capri Blue
7179 BS Sky Blue
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Botanical
now Botanical 32 now Botanical
ature is the ultimate, immediate reality, it’s the ever-present and defining now that surrounds us all. Botanical celebrates the real. Unashamedly rough sawn, richly knotted and bearing saw burns and chatter marks. The colors are warm and mellow, full of character and visual energy. Natural spring greens, earthy tones, flashes of sunshine yellow, rich grained pine and Italian walnut – Botanical contrasts these with modern materials and urban ideas, for a reality that’s very definitely now.
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now Botanical 34 now Botanical 35
Taking design cues from nature is always a brilliant start point. Botanical latches on to Spring, for fresh new life, new possibilities and potential. Frame it with honest, unadorned timber, and contrasts can also be complements.
now Botanical 36 now Botanical 37
We can blur the lines of what’s out there and in here. Bring weathered timber indoors, contrast it with high gloss urbanity. Take a wild landscape inspiration and centre the look in a minimalist interior. There should never be boundaries, cross the line and see what happens.
now Botanical 38 now Botanical 39
now Botanical 40 now Botanical 41
0171 PE Slate Grey
K009 PW Dark Select Walnut
4300 RS Live Stone
now Botanical 42 now Botanical 43
0134 PE Sunshine
K011 SN Cream Loft Pine
3079 RS Black Oxide
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Supergeek
now Supergeek 46 now
upergeek doesn’t take itself too seriously. And that’s a serious point. Design connects with people when it’s accessible, inviting, and as positive as fun. The first rule of cool is never try to be cool. So mash colors that almost oppose and clash together with striking wood grains. Think eclectic. Don’t try too hard. Then you have your own look. It’s Supergeek, and it’s chic.
Supergeek
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now Supergeek 48 now Supergeek 49
Supergeek throws things together, mixes them up, lets impacts happen. It shouldn’t really work, but it really does. Effortless, un-self conscious cool is a matter of letting everything in and loving the outcome.
now Supergeek 50 now Supergeek 51
nowww.
now Supergeek 52 now Supergeek 53
now Supergeek 54 now Supergeek 55
K004 PW Tobacco Craft Oak
4298 SU Light Atelier
4273 BS White Pattern
now Supergeek 56 now Supergeek 57
K010 SU White Loft Pine
0149 PE Simply Red
7063 SU Pastel Green
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Our journey
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Our journey
color
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Assembled
now Assembled 62 now Assembled 63
t takes logical principles, simplicity, clarity of thought‌ You have to pare away the superfluous to establish what really matters, to find that less really is more. Assembled illuminates the essence of the product, through clean even wood grains and open character. Calm tones of cream, dusty greens and primrose yellows work beautifully with the grain. The feeling is minimalist, so your design takes centre-stage in its integrity and confidence.
now Assembled 64 now Assembled 65
The accent is on the form. Assembled lets design speak for itself, showing itself in a calm, considered light of supportive shades. This is confidence and focused.
now Assembled 66 now Assembled 67
Frank Lloyd Wright
Form follows function, that has been misunderstood. Form and function should be one, joined in spiritual union.
If something looks right, it is right. And it can often work in more ways than one. It’s why designers design, and why we love what they can do.
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Assembled
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now Assembled 69
now Assembled 70 now Assembled 71
8996 PE Ocean Green
K006 PW Amber Urban Oak
now Assembled 72 now Assembled 73
7123 BS Lemon Sorbet
K001 PW White Craft Oak
7186 BS Violet Blue
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Our journey
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Our journey
structure
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Majestic
now Majestic
magine tarnished mirrors, faded gilt picture frames, grand candelabra. Majestic is the sense of glories past, reinvented in a unique contemporary character. Delicate faded golds react with worn concrete and grey contrasts. Elegant wood alongside luster and shine. Luxurious modern tones and textures with a history. Majestic is vintage in the now.
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now Majestic 79
now Majestic 80 now Majestic 81
Opulence can somehow grow into something more with age. As it fades and begins to unravel, a poignant note begins to emerge, a romantic trace of loss. Majestic is inspired by this transformation.
now Majestic 82 now Majestic 83
now Majestic 84 now Majestic 85
K008 PW Light Select Walnut
0190 PE Black
4272 RS Dark Tassili
now Majestic 86 now Majestic 87
3079 RS Black Oxide
5516 PE Inca Gold
0164 PE Anthracite
now Process 88 now Process 89
Perfecting imperfection Taking inspiration and turning it into reality is a complex, painstaking process. But great decors always spring from inspirational material – to us, it’s well worth the journey. Once we’ve established the color palette we’re working within, we begin the search for the perfect timber. It’s a similar process to when we’re tracking down the latest trends. Our material hunting takes us far and wide, to unearth the perfect source material. And we don’t always limit ourselves to seeking wood or veneer. In the last year we’ve tracked down oak beams from a French chateau, and searched through a maritime reclamation yard full of submarines and navy helicopters to discover an Indian ship’s doors, complete with porthole. With the best possible source material secured, it’s down to our carpentry team to work with the material so it can be successfully scanned or photographed to produce a digital representation.
It’s then our digital craftspeople take over to optimize the image. Knots and shakes can be removed or added, grain structures emphasized or reduced, colors balanced and harmonized. It takes an eye for detail and a perfectionist mindset to interpret this natural character digitally. It’s our job to ensure nothing is lost in translation, so the resulting décor stands out as true to the original. When required, this painstaking detail work also helps to create additional textures, to perfectly match or complement the source design. And because all this work is utterly original, we retain full intellectual property rights for each design. It means that however you choose to apply our decors, your design will remain exclusive and perfectly original.
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pioneer
now Pioneer 92 now Pioneer 93
trong character is at the heart of all the best adventure stories. Pioneer stakes its claim to the look of rustic, unfinished timber with all its knots, shakes and grain. The colors push the current trend for dusty pinks, lilacs and purple hues into new territory, by mixing with strong wood designs full of character and natural imperfections.
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Pioneer
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now Pioneer 95
Pioneer is about finding new ground, exploring new horizons and making new discoveries. On the one hand it’s tough and harsh, on the other it’s utterly new and fresh. That’s new territory.
now Pioneer 96 now Pioneer 97
Where there is an
OPEN MIND there will always be a frontier
Humans seem to need frontiers. For some they’re the line you should never cross, for others, unknown territory is irresistible. It all depends on where your mind is at – behind the line, on the line or beyond it.
now Pioneer 98 now Pioneer 99
now Pioneer 100 now Pioneer 101
K003 PW Gold Craft Oak
4299 SU Dark Atelier
4298 SU Light Atelier
now Pioneer 102 now Pioneer 103
K002 PW Grey Craft Oak
8534 BS Rose Pink
7167 SU Viola
7113 BS Chili Red
8536 BS Lavender
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Our journey
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Our journey
texture
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now
Decor summary
MF Boards
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Decor summary
MF Boards
K006 PW Amber Urban Oak
K011 SN Cream Loft Pine
K010 SN White Loft Pine
Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.
K007 PW Coffee Urban Oak
K005 PW Oyster Urban Oak
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Decor summary
MF Boards
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Decor summary
MF Boards
K002 PW Grey Craft Oak
K009 PW Dark Select Walnut
K003 PW Gold Craft Oak
K001 PW White Craft Oak
K004 PW Tobacco Craft Oak
Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.
K008 PW Light Select Walnut
4298 SU Light Atelier
4299 SU Dark Atelier
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Decor summary
Worktops
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Decor summary
Worktops
4298 SU Light Atelier
K002 WO Grey Craft Oak
4300 RS Live Stone
4299 SU Dark Atelier
3079 RS Black Oxide Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.
4272 RS Dark Tassili
4273 BS White Pattern
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Decor summary
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Colors
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Decor summary
Colors
0110 SM White
0101 SM/PE Front White
8685 BS/SM/SN Snow White
8100 SM Pearl White
8681 SU/SM Brilliant White
0564 PE Almond
8536 BS Lavender
8534 BS Rose Pink
7113 BS Chili Red
0149 PE Simply Red
5517 BS Bordeaux
7031 PE Creme
0514 PE Ivory
9569 PE Vanilla
0522 PE Beige
0191 PE Cool Grey
0112 PE Stone Grey
7179 BS Sky Blue
0121 PE Capri Blue
7167 SU Viola
7186 BS Violet Blue
0125 PE Royal Blue
0540 PE Manhattan Grey
1700 PE Steel Grey
0851 PE Metallika
0197 PE Chinchilla Grey
0171 PE Slate Grey
0162 PE/SU Graphite Grey
7180 BS Mint
5519 BS Lime Grass
7190 BS Mamba Green
5515 BS Marmara Blue
8984 BS Navy Blue
0164 PE Anthracite
0190 PE/SN Black
0515 PE Sand
7045 SU Champagne
8533 BS Macchiato
7166 BS Latte
7174 BS Olive
7063 SU Pastel Green
8996 PE Ocean Green
7191 BS Ever Green
8686 BS Chocolate
7184 BS Earth
7123 BS Lemon Sorbet
0134 PE Sunshine
0551 PE Peach
0132 PE Orange
7176 BS Flame
8349 PE Champagne Metallic
0881 PE Aluminium
0859 PE Platinum
5516 PE Inca Gold
8348 PE Bronze Age
Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.
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Decor summary
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Decor summary
now over to you Our tales of taste have come to an end, but this is where your journey and story begins. We hope you’ve found inspiration in these pages, because creating trends is not a one way street. We create the palette, so that designers and their imaginations can make our surfaces into stunning new spaces. Enjoy the journey, write your story.
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Our Trends 14/15 Collection is available on stock NOW! MF Boards and Worktops High Pressure Laminates (HPL) and Edging. For samples, more product information or technical specifications, please contact your local Kronospan company.
KD63EN 9/2014
www.kronospan-express.com