Membership and Visitor Engagement

PRESENTED VIRTUALLY for the first time, the Museum’s 2020 Miniatures exhibition fundraiser showcased the art of 150 artists.

As soon as the Museum reopened for in-person visits in May 2021, it was apparent that our community was ready to engage with the arts. Between May and June, we welcomed 3,783 total visitors including 1,054 MMA members, a rate that exceeded pre-pandemic levels. Throughout the year, however, visitors continued to access our virtual programming as demonstrated by the more than 4,000 views of program-related videos posted on MMA’s Vimeo channel. Due to the popularity and greater geographical reach of virtual programs, a combination of in-person and online programming has great potential to expand audiences going forward.

Membership Highlights  MMA offered a special members-only weekend to celebrate its summer exhibition series before reopening to the general public on May 13, 2021.  Exclusively for members, five Virtual Mondays live events featured guest speakers including art historian and Trustee Lila Thorsen and MMA staff.

 The annual members’ exhibition, Miniatures, received more than 150 donated artworks, which raised funds to support the

Museum's exhibitions and programming.  The Museum ended the fiscal year with a total of 1,450 members (910 households), and we are so thankful to members for joining and renewing their memberships—even when physical access was limited.