WCOV/FOX 20 IN KIND OPPORTUNITY WCOV/FOX 20 wants to be a good neighbor and partner to our advertisers during this time of great uncertainty. As we struggle to make sure our families are safe, and our businesses stay sound, we have decided to offer an “IN KIND” schedule to anyone who has a message to deliver to the viewers of Montgomery. Your message can be about your company and what you have to offer during the weeks to follow or you can use one of the attached suggested topics. We want to help you remain viable and solvent. WCOV pledges to match the number of commercials in your schedule at NO CHARGE!
# OF COMMERCIALS 50x # OF IN-KIND COMMERCIALS 50x @ NO CHARGE (20X 7a-11a & 80x 11a-7p) PRICE $1,000 SIGNATURE ______________________________________________________________
DATE _______________________
1. 2. 3. 4. 5. 6. 7.
GOOD NEIGHBOR OPPORTUNITIES
Tell the public what you are doing to keep your place of business clean and virus free Sponsor “Safe Practices” Sponsor “Updates” on the latest information Sponsor “Informational Vignettes” on what to do if you feel sick Sponsor “Updates” on where to go for testing Have a local Doctor on air reassuring the public Sponsor a “Thank You” campaign to all our Health Care Professionals, Doctors, Nurses, First Responders, EMT’s, Paramedics, Police Officers and Fire Fighters. These workers are risking their lives for us. 8. Sponsor a “Thank You” campaign to all the restaurants, grocery stores, pharmacies who remain open to get us through this crisis. 9. Notice of on-line worship services. 10. Sponsor citizen “Thank You’s” to the workers.
ADVERTISING OPPORTUNITIES
1. Change your ad message; offer short term pricing incentives. 2. Double down and increase your ad budget to cut through the clutter. 3. Keep talking to the public about the value and worth of your product or service. 4. Remind viewer‘s why you matter to our local community. 5. Offer to deliver products. 6. Offer free shipping. 7. Offer to do the paperwork via the telephone and internet. 8. Remind viewers you are still open for business and how you will be doing that. 9. Tell the viewers you have the supplies and products they need. 10. Air a “Staycation” commercial with all the products you offer to make a fun stay at home vacation atmosphere.