Rebirth

BIG MATIC

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Rebirth In the 1970s, the watch industry went through the Quartz crisis. The sales of mechanical watches fell considerably and CIMIER made strong investments to develop and manufacture its own quartz movement. In 1985, the Lapanouse family decided to pull CIMIER out of the race.

The CIMIER brand was revived in 2003 after it was bought by a former director of CIMIER. Starting from 2006, the brand entered a period of vibrant activity and developed an automatic module, the Big Matic 16 ½ .

A tribute to Swiss craftmanship Today, CIMIER watches are a celebration of Swiss watchmaking and of its heritage: creating beautiful watches using mechanical movements that have stood the test of time.

In 2010, CIMIER was the first Swiss watch brand to offer the public, the experience of customizing and assembling their own watch: THE WATCH ACADEMY BY CIMIER.