Does Graphics
Trump Marketing? Commonly the question has been asked do I need a full-fledged marketing campaign to sell my products. Today we are answering this question with graphic design. While it is always a good idea to have a detailed, direction driven marketing plan, it isn’t always feasible; the funds to support such a campaign may not be available, given the stage of your company the manpower to maintain and support this may also be limited and outsourcing these services may not be on the booking either.
THE IMPORTANCE OF GRAPHIC DESIGN in Creating a Congruent and Overall Look By Eddie Yu “Graphic design” refers to a number of various artistic and professional aspects which focus on visual communication and presentation. It can involve the use of numbers, images, words, and different colors and shapes to create a visual experience and representation of messages and ideas. You can find graphic design in almost every aspect of everyday life, including magazines, books, TV, etc. This kind of design has particular importance on the internet, where a person’s graphic design sets them apart from the other millions of users. The importance of designing in today’s marketplace cannot be undersold. The actual market is shrinking due to the vastly growing reach of technology. Because everything is contained within a “group,” the idea of individual graphic design becomes infinitely more valuable to a business.
Graphics are being designed all over the world for the sole purpose of standing out as unique and attracting business. These many new businesses rely on being seen as original. A great graphics is the ultimate way to create separation from competitors. It also helps keep ideas and businesses harmonious, in a sense. For example, if you were starting up a new business selling antiques, you would want your business or website to reflect your personality and be a part of you. From the layout of your site to the logos you choose to use, graphic design plays a huge role in making things personal. It may be a difficult process to undertake, but graphic design is an important aspect of business that should never be left out.
things through is needed. Rushing your way through the design aspect of your business can easily be a fatal flaw.It is recommended to outsource the work if you don’t have a firm grasp of graphic design. You can work closely with the designer of your choice and make sure that every design taking place is to your liking. Size arrangements, font, color, formats, photos, etc - it’s all included in graphic design. However, there’s far more science than art involved here for professionals.
No matter what you’re attempting to sell with your business, it needs to be as personal as possible. The message needs to be conveyed to your customers in a friendly, non-intrusive way, and you cannot simply blend in with the crowd if you hope to succeed. It is an important step that needs to be taken on the If you were to attempt the design road to success in business. yourself, much research is needed; furthermore, the patience to see
So what are your other options? This is where graphic design has stepped forward. Starting from the basics and finding innovative ways that will not just serve a temporary marketing plan but the business itself for its entire life plan. Investing or reallocating funds to the graphics department is a sensible idea that will spillover and cover many of the marketing strategies. Most marketing plans surround shinny flashy designs anyhow, where we se some incorporation of the graphics department as necessary. Well designed graphics contribute highly to the popularity of campaigns, websites and other branded items. Their visual effects are immeasurable and control the image the public perceives the brand and this is what marketing campaigns hope to achieve in the long run. To be fair you still need a marketing strategy as your story will need to be told. Following a marketing approach tends to guide the design process in a direction that has previously suited the masses while a design driven approach can be more innovative and independent of the market. But excellent graphics plays a great role in keeping your product in the minds of your consumers. To answer the overall question though ‘does graphics trump marketing’ the point really is that for either to have a truly effective campaign a team effort is needed. To target a specific market, both must work hand in hand to execute a total marketing strategy.
8 Elements of Good Product Label Design
Peter Renton There are no hard and fast rules that you can follow in order to create a well designed product label. However, most of us recognize an appealing design when we see one. Why? Because there are certain elements that will make a label design attractive and compelling.
1. Color
You need to make sure that the colors you choose for the label don’t clash in a negative way to lessen the visual appeal of the entire package.
2. Graphics
An eye catching graphic will also help draw attention to your product. A picture really can be worth 1,000 words on a product label as a compelling graphic draws the eye to your product.
3. Readability Red With Rage or Green With Envy?
Using Colour in Graphic Design and Corporate Marketing Too often marketing executives and business managers choose the colours and other elements used in their advertising based on personal preference or past advertising, i.e., “Let’s just do what we did last time”. While it’s great to have primary and secondary corporate colours that define your business and create a sense of continuity in your advertising, you may want to consider the impact different colours have on a psychological level. Colour can be a powerful tool and should be considered carefully when planning your marketing. They can trigger an emotional response and should be strategically chosen as part of your business brand and corporate design. Colour psychology study is in-depth and has been used by public and commercial sectors to subconsciously influence consumer emotions. For example, pale pink (often associated
with baby girls in western culture) has been used in prison cells to help pacify violent criminals. It is important to consider the potential impacts - both positive and negative - that colour may have on your brand and the emotional implications to your client. Your target market’s geographic location is just one example of the parameters to be considered, as colours have different associations and symbolism across cultures. This is becoming increasingly important issue with global brands. For example, the colour red is of particular cultural significance in several Asian countries. If you are targeting a particular market, you may wish to choose colours that represent your product in a culturally relevant and sensitive manner in respect to your chosen market. A professional designer will take into account the product, target market and make educated choices when
developing your brand palette. The palette will need to work consistently across all mediums including your logo/identity, TVC, print, social media, and web. Some colours may look great on a tablet or computer yet may be expensive or unachievable in print. Colour is just one visual element and is the first point of contact for all sighted consumers. However, we should never neglect the importance of other elements in your advertising and marketing material. Great typography, the effective use of space and great imagery all assemble to create that lasting impression, let’s make it a positive one. Work with your designer to make your clients’ experience as favourable and productive as possible. It is in your business’ best interest to engage customers for as long as possible, which will in turn help you achieve your marketing goals.
You should have your brand or company name as well as two or three words describing the product in large enough type that it can be read from six feet away.
4. Fonts
Speaking of type, your choice of fonts is a critical decision and deserves just as much attention as choosing color and graphics. The important point to remember is that you want good looking type that is easy to read.
5. Material
Before you even begin the design process you need to consider the label material. Your design needs to “fit” the material. Clear material allows for a “no label look” that can be very striking if you have a colored container or product.
6. Label Finish
Whether you choose a glossy or matte finish to your labels is a judgment call depending on the kind of image you want to convey.
7. Shapes
You can really draw attention to your label by using an unusual shape. Use a clear label and simulate an unusual shape by using white ink to create your desired shape, so it will appear that your label has a unique shape even if it is a simple rectangle label.
8. Contact Information
In the 21st century every company should have contact information on their product labels. This is obviously not about making your label design more appealing, but rather having your label be more than just a passive selling and marketing tool.
On the Brink Credits Publisher:
Monumental Partners Limited
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info@monumentalpartners.com www.monumentalpartners.com Managing Editor:
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Christopher Goulbourne
Brand Manager:
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Jheanelle Maturah
Graphic Designer:
Kristopher Kerr
Contributors:
Peter Renton
Eddie Yu
Madalin Voinea
Jheanelle Maturah
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Sources: ezine.com