MOOCE

Mooce (pronounced Moo-tzy) was founded in 2009 by Brisbane based children’s clothing designer Petra Jones. Propelled by her lifelong passion for designing and making clothes, and inspired by the birth of her beautiful daughter, came the dream to create a children’s clothing label of her own. Choosing the name for the brand of clothing was simple. Drawing inspiration from her native language ‘Czech’ and wanting to have a name that reflected the love that she has for her daughter, Petra chose “Mooce” which in English loosely translates to kisses and cuddles.