5thDimension_Branding_Frankie Lander_Spring 23ur publication

Dimension 5th

Branding

Brand Book for 5th Dimension

Designed by Frankie Lander

Frisson

[ free-sohn; French

noun, plural fris•sons [free-

1 a sudden passing sensation of emotion;

The movie offers the viewer the character in mortal

Frisson

French free-sawn ] [free-sohnz; French free-sawn]

sensation of excitement; a shudder emotion; thrill:

the occasional frisson of seeing a mortal danger.

Table of Contents

ENTERTAINMENT

Mission Statement

We provide an impactful interactive music experience for customers ages across the

INNOVATION

CREATIVITY

impactful music festival customers of all US.

ENTERTAINMENT INNOVATION

CREATIVITY

FUN-LOVING

Positioning Statement

PROGRESSIVE APPROACHABLE

5th Dimension focuses curating a positive, customer experience music festivals to lasting impact.

FUN-LOVING

PROGRESSIVE APPROACHABLE

focuses on positive, exhilarating experience at our to leave a

Tagline

your muse.

Research

Music festivals have also been linked to improved mood as well as heightened energy levels. The euphoric memories made at music festivals positively impact attendees in the long term, with attendees reporting that remembering the events later in life positively effects mood and energy levels.

Mental health has been negatively impacted worldwide post COVID-19 meaning that mentally uplifting social gatherings are more important than ever. Studies have found that positive social experiences, such as music festivals, lower rates of depression, as well as improve cogntive function. The preservation of cognitive function is especially important as it lowers the risk of Alzheimers and Dementia later in life.

The feeling and inclusion festivals impact on Social interaction connectivity dopamine which are elevating

Mental Benefits

feeling of community inclusion during music is also has an on mental wellbeing. interaction and connectivity release both dopamine and oxytocin, are mood elevating hormones.

Research

Studies have shown that attending music festivals significantly lowers levels the stress hormone cortisol. This result was found after classical and pop music indicating that the benefits from positive social experience rather than the type of music.

Decreased pain has also been linked to music festival attendance, especially in older attendees. This is linked to factors such as increased dopamine, serotonin, and adrenaline levels.

that festivals levels of cortisol. after both festivals, benefits stem experience music.

Physical Benefits

Studies have found that music festival attendees experienced decreased heart rate, blood pressure, and respiratory rate.

Research

Electronic Dance Music is the fastest growing genre of festivals in every category, with some of the biggest festivals being in the EDM genre. EDM festivals are famous for their high levels of production all around - from audio to visual to lighting and effects, as well as record breaking attendance rates.

Post-Pandemic

The definition of “live continues to evolve, kinds of cross-platform creators fuse together sound, images, video, performers, props and technologies as projection mapping and augmented reality to create immersive experiences.

With COVID-19 restrictions lifted, music festivals are back and better than ever. Attendance are up and profits are skyrocketing, with 32 million Americans attending music festivals per year and more stating that they are planning on attending in the future.

Post-Pandemic Growth

“live event” as new cross-platform together music, video, live and such projection augmented immersive

Competitors

More than movement Angeles—a creativity

We put the stopped dancing and the spirit calling to than ourselves. We strive fueled by all are welcome in perfect united by unmistakable. amidst the last forever. It started

As the world’s leading live entertainment company, we are privileged to work with artists to bring their creativity to life on stages around the world. Whether it’s two hours at a packed club, or an entire weekend of sets at a festival, a live show does more than entertain. It can uplift, inspire and create a memory that lasts a lifetime. Bringing 40,000 shows and 100+ festivals to life and selling 500 million tickets per year is a massive undertaking, made possible by our 44,000 employees worldwide. But just because we are big doesn’t mean we do things the same way as other companies of our size.

than 20 years ago an underground movement was created in the warehouses of Los Angeles—a vibrant DIY culture rooted in music, and community.

the needle on the record and we haven’t dancing since. Fueled by self-expression spirit of discovery, we respond to a connect and form something bigger ourselves.

to create safe and magical spaces relentless positivity. A home where welcome because when you’re moving synergy with those around you, the beat, the energy is palpable and unmistakable. Behind all the lights and lasers, the big speakers, are moments that will forever. with a beat, and it continues with YOU

The live entertainment space is not for the faint of heart and you can’t go it alone. There are so many aspects that need to be brought into consideration, and like any business, expenses and team members and partners are some of the hardest things to manage. The Festival Company exists because we wanted to create a company that we wish existed when we started our first festival. We wanted a company that provided guidance, service, expertise and solved all of those little pain points that we didn’t even know existed until they did. And we wished there was a partner out there that was actually a partner - someone that was affordable, who we could grow with, and who really cared about our business as much as we did. We couldn’t find it, so we set out to create it - Welcome to The Festival Company.

Persona

Kiersten Caplin

Age: 23

Residence: Salt Lake City, UT

Occupation: Media Specialist

Marital Status: Single, no kids

Kiersten goes to her 9-5 job managing a TikTok account for a small clothing brand. On weekends she goes out with her friends to the local clubs.

Criteria for Success

WANTS

To travel the world

To experience something new Meet Taylor Swift

VALUES

A good time

Her friends

NEEDS

Money Entertainment Friends

FEARS

Negative bank account

Traveling very far

Losing her job

Become a millionaire

Retire before 75

Comfort with Technology

Internet Software

Mobile Apps

Social Network

“I love Coachella”

Steven Koul

Age: 30

Residence: Pittsburgh, PA

Occupation: Accountant

Marital Status: Married, one kid

Criteria for Success

Provide his family with a comfortable life

Retire before 70

Write a song

Comfort with Technology

Internet

Software

Steven goes to his accounting job at a law firm. When he is off work he works on teaching himself piano. He wants to learn how to mix and master songs some day.

WANTS

To write a song

To experience something new A break from everything

NEEDS

Money

Housing

Love VALUES

A good time

Family

FEARS

Mobile Apps

Negative bank account

Divorce

Social Network

“I wasn’t built for a 9-5”

The three dimensionality of the letterforms creates a sense of depth. The gradients on the extended potions of the letterforms mimic stage lighting with the light fading up from below. The design choices highlight Fifth Dimension’s goal: to create and impactful music festival experience for all.

B/W Logo

Color Variation

Logo V V V

Clear Space

Do NOT stretch

Do NOT outline

Do NOT alter the base color

Do NOT alter the gradient

Logo Development

C=4, M=0, Y=62, K=0

R=249, G=241, B=129

#F9F17E

C=05, M=38, Y=70, K=0

R=237, G=168, B=97

#EDA861

C=0, M=97, Y=12, K=0

R=237, G=30, B=129

#ED1E81

C=81, M=100, Y=07, K=01

R=90, G=45, B=135

#643594

Letterhead

Social Media Marketing

Artist Lineup

Staff Shirt

RFID Ticket Wristband

Brand Book for 5th Dimension

Thank you

Designed by Frankie Lander