Stoked_Branding_Kaija Sydlowski_Spring 23

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Welcome

Stoked is not only defined by great quality cocktails but also its amazing customers. Each month a random new mixed drink is sent to the comfort of your home that puts a smile on your face.

We believe that in order to keep a brand strong it is important to establish some guidelines. This brand book connects all the elements you need to know about the Stoked brand.

We hope you enjoy getting to know our brand better.

WHO WE ARE
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Contents Research Results Persona Brand Voice Tagline Mission Statement Position Statement Logo Guide Color Palette Fonts Stationery Application 4 STOKED BUILDING BRAND
Results Voice Statement Statement Guide Palette Stationery Application 5 STOKED

Research

BUILDING BRAND
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Personas

BUILDING BRAND
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Brand Voice ENTERTAINMENT FLAVORFUL

EXHILARATING

BUILDING BRAND
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ENTERTAINMENT FLAVORFUL EXHILARATING

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BUILDING BRAND

Tagline

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Mission Statement

Stoked offers a captivating experience by providing wide range of affordable mixed drinks based on preference in the comfort their home at the beginning of each month.
BUILDING BRAND 14 STOKED

captivating providing a affordable on comfort of beginning

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Positioning Statement

Committed range of comfort also being

BUILDING BRAND 16 STOKED

Committed

to

bringing a

wide

mixed drinks to the of your home awhile being inexpensive.

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Logo BRAND IDENTITY
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Logo Guide Clear Space

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BRAND IDENTITY

Incorrect Usage

Don't Skew

Don't Add Effects

Don't Change Colors

Don't Rotate

Don't Warp

Don't Change Proportions

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Logo Development BRAND IDENTITY

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Development

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Teal

CMYK C56 M4 Y32 K00

RGB R120 G192 B185

HEX #78c0b9

Brand Color BRAND IDENTITY
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Magenta CMYK

C18 M92 Y40 K1

RGB R202 G48 B98

HEX #ca3062

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Typeface

Poppins Regular

Aa

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*

Poppins Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*

BRAND IDENTITY
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Aa

Poppins Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*

Aa

Poppins Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*

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Stationery

Dimensions 8.5 x 11 in
BRAND IDENTITY 28 STOKED

Dimensions

Dimensions

9 x 12 in
29 STOKED 123 Street Name, City Name State, Country, 45678 www.example.com +00 123 4567890 +00 123 4567890
3.5 X 2 in
30 STOKED
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BRAND APPLICATIONS

Glassware

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Packaging

ICONOGRAPHY
BRAND APPLICATIONS

BRAND APPLICATIONS

Advertisement

BRAND APPLICATIONS

Transportation

APPLICATIONS

Mobile/Tablet BRAND

Website BRAND APPLICATIONS

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